The weekly buzz: December 30, 2020

The Weekly Buzz

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Adding a scientific approach to the Lean Startup method is likely to produce higher revenue. Read this post by Harvard Business Review.
  2. Struggling to de-silo your experimentation program? Alek Toumert from Optimizely has some tips for you.
  3. 2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021. Forrester has a list with culture of experimentation on it.
  4. Can’t randomize users to run A/B tests? This post details Booking.com’s approach to running non-randomised experiments.
  5. Experiment Nation has a lot of new podcast series in the works for 2021. Check them out!

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

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