The weekly buzz: January 13, 2021 - Experiment Nation

The weekly buzz: January 13, 2021

The Weekly Buzz

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Want to know which half of your advertising spend is wasted? Experimentation to the rescue! Read Tim Wilson’s latest blog post. https://www.searchdiscovery.com/blog/rct-study/
  2. Is breaking a UX convention worthwhile? Read NN/g’s latest post on maintaining consistency & adhering to standards. https://www.nngroup.com/articles/consistency-and-standards/
  3. How to get SEO and CRO to dance together? Get AWA Digital’s free e-book. https://www.awa-digital.com/ebook-how-to-get-seo-and-cro-to-dance-together/
  4. How founders, HiPPOS and the marketing culture are defeated by data. Bonus: Washing hands. Intrigued? Read Juliana Jackson’s Linkedin article. https://www.linkedin.com/pulse/how-founders-hippos-marketing-culture-defeated-data-bonus-jackson/
  5. Get your lesson in evolution of testing & optimization. Listen to the latest episode of Digital Analytics Power Hour podcast with guest Ton Wesseling. https://www.analyticshour.io/2021/01/12/158-the-evolution-of-testing-optimization-looking-back-and-looking-forward-with-ton-wesseling/

If you’d like to be included in our round-up, please reach out to Bithika Mehra.


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

You may also like

The weekly buzz: June 16, 2021

πŸ‘‰ How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics πŸ‘‰ Don’t Be Intimidated By Read more

The weekly buzz: June 2, 2021

πŸ‘‰ How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics πŸ‘‰ Don’t Be Intimidated By Read more

The weekly buzz: May 26, 2021

πŸ‘‰ Upsides to Unshipping: The Art of Removing Features and Products by Reforge πŸ‘‰ Browser Privacy Policy Updates – Optimization Effects by Kelly Read more

The weekly buzz: May 21, 2021

πŸ‘‰ Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the β€œpeanut butter and Read more