On March 11th, 2021, we asked our LinkedIn community:
We want to know which of these product description pages do YOU think would drive more ORDERS, and why? What would you change? What extra data would you need?
Assume the same customer in both: someone interested in a GPS watch that searched for “GPS watch” on Best Buy with the original intention of ordering online for delivery, with a budget of $500.00, and no preferences for brand or features at this moment.
The results
Here are some of the best responses:
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
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Willful's Tracy Laranjo on how the Experimentation Community has made her a better Experimenter
Farfetch's Luis Trindade on how to build a strong Experimentation Culture
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Reprise Digital Spain's Silvia Serrano on applying Maslow’s hierarchy of needs to CRO
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