Question of the Week: How would you collect emails and why?

Home / Question of the week / Question of the Week: How would you collect emails and why?

On March 18th, 2021, we asked our LinkedIn community:

We want to know which of these approaches YOU think would help drive more ORDERS THROUGH EMAIL, and WHY? What would you change? What extra data would you need?

Assume the same customer in both: someone somewhat interested in earbuds who is researching this space early in their journey, with no preferences for brand or features yet.

See the original post here.

The results

Here are some of the best responses:

“Everything that Shiva Manjunath (https://www.linkedin.com/in/shiva-manjunath) said is what I would have said. B might convert better “on paper” because who doesn’t like free stuff? But what will the quality or LTV of those subscribers be?

On the other hand, A makes sense for those who like the brand and want to keep tabs on them (news, exclusive offers etc). But this would be for warm subscribers not cold ones as in B” – Eden Bidani

“Aaah we do these landing page ab test on a huge scale. What important here is the conversion area needs to stand out. Its important to prime users with keywords like”win” and “free”. Telling users why they should enter their email address is also good.

SO VARIANT B WILL BE A CLEAR WINNER.L WITH AT LEAST 12% UPLIFT IN CR 👌” – Kudakwashe Shamu

“”Why should they do X” is a question we must ask ourselves as experimentation wizards.

Specifically to email – what is the reason why a user would sign up for a newsletter? We hate spam. Giving away an email address is increasingly being held to a higher standard.

So, again ‘why should they give you their email address’?

Are you giving them a chance at a prize? Sure, that could work. But what stops me from unsubbing immediately afterwards.

Are you providing them value through email? Coupon cod? Sure, that could work. Again, what stops me from unsubbing immediately afterwards.

You need to determine VALUE. Trade an email address for something of value to the customer. This is your way to not only get a higher amount of emails, but QUALITY emails. So your unsub rate doesn’t skyrocket a month after you’re done running the promotion, or after they make the purchase.

A prize or coupon code may be a great ‘foot in the door,’ but you need a solid email strategy to keep them hooked longer term. ” – Shiva Manjunath

READ Product Experimentation: Aligning the need to deliver and the need to learn with OKRs

Connect with members of the Experiment Nation Directory

Name	Location	Short Bio / Specialities	LinkedIn URL
Jaya Gupta	Toronto	Product professional specializing in digital banking experiences	https://www.linkedin.com/in/jaya-gupta-2332942
Carlos Oliveira	Toronto	Business model design, customer development, experiment design	https://linkedin.com/in/withCarlos
Jagadeesh Chundru	Vijayawada	When I was 22, started E-commerce business HandyTailor.com on 2015. After 3+ years of experience. unfortunately HandyTailor.Com operations are closed. reasons are plenty unskilled workers. A lot of customization & fitting issues in ladies tailoring industry. Anyway It’s a Long Story. What ever it is HandyTailor helped me on Business Development, Consumer Psychology, and Both Traditional & Digital Marketing.	https://in.linkedin.com/in/jagadeesh-chundru/

Join the Directory

“If it’s running to warm traffic with interest, then A, otherwise B, to find warm traffic out of a completely broad cold traffic.” – Masood Akbarzai

“Honestly? I took a tour and, customer could be the same BUT user jouneys are totally different 🤫! *
A is the last content before footer
B is an all-page modal

For this reason, B is the choice for users who don’t have preferences for brand or features (… don’t have preferences YET).

They see a pop-up, after 5,10 secs of navigation that offer a free stuff . So first reaction is “why not? If i win every kind of earbuds will be ok!😎”

*Yep, i navigated both sites, If that is a sin… I’m guilty Your Honour!” – Valerio D.

“I don’t either is overly optimized. Version A, I’m not sure what I’m supposed to do — other than subscribe, but don’t see any benefit or reason to subscribe.

Version B, it’s clear I can win a free pair of earbuds, but also clear that I need to subscribe in order to get anywhere. . .

I’d suggest version B with a CTA button that leads a sign-up form overlay.

So. . . I guess my vote is B.” – Deborah O’Malley

Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

READ 2021 sneak preview

Name
Location
Short Bio / Specialities
LinkedIn URL
Photo
Email
Mailing List	You agree to receive our weekly newsletter and allow Experiment Nation and have your information posted on the Directory.
Captcha

The results

Here are some of the best responses:

Connect with members of the Experiment Nation Directory

Connect with Experimenters from around the world

You may also like