The weekly buzz: May 21, 2021

The Weekly Buzz

Here’s the latest Weekly Buzz 🐝 to round up the week! Links in the doc.

👉 Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the “peanut butter and jelly” of customer insights.

👉 What you can learn from one extra experiment: Kevin Dunn explains how you may miss out if you are only doing A/B testing, or following the Change One Single Thing (COST) approach to experimentation.

👉 How does Failure help you in Experimentation? Craig Sullivan shares Tesla’s experience with experimentation and failure.

📢 If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ⏰

Have an interesting piece of research or blog to share? Please reach out to Bithika Mehra, MBA, MSBA.


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

READ  The weekly buzz: December 30, 2020

You may also like

The weekly buzz: June 16, 2021

👉 How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics 👉 Don’t Be Intimidated By Read more

ConvertCart’s Shaivi Sahay on figuring out what to test first

Learn about how Shaivi approaches new CRO challenges.

Maulin Shah shares his key elements of an experimentation roadmap

Maulin Shah shares his key elements of an experiment-driven roadmap

Willful’s Tracy Laranjo on how the Experimentation Community has made her a better Experimenter

Tracy also shares a peek behind the curtain of what it's like to work on Experiment Nation.