A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
Also available as a podcast below:
Connect with Experimenters from around the world
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If you haven't tried it yet, Wordle is a popular online game where you have to guess a 5-letter word Read more
Optimization and Pizza Making are the same and Simon will help you understand how and why it is beneficial to Read more
From a pure experimentation perspective - one absolutely can forego using statistics and just see what happens. We can believe Read more
Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It's the book Read more
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