AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
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Rommil is the Founder of Experiment Nation and a Product Lead of Growth Product at Loblaw Digital, overseeing Experimentation, Personalization, Analytics Platform, and SEO.
Latest posts by Rommil Santiago (see all)
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