AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
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Connect with Experimenters from around the world
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Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out Read more
You can do better than testing button colors, but how do you decide what to test when and what type Read more
Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult” Read more
We are introducing Experiment Nation's CRO Qualification Certification - an easy and FREE way for CROs to demonstrate their understanding Read more
- Choosing the right A/B testing tool with Product for Product - June 25, 2022
- Levon Galstyan is an Experiment Nation Certified CRO - June 24, 2022
- Francesca Magana is an Experiment Nation Certified CRO - June 24, 2022