AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
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Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- The CRO Statistical concepts all CROs should know featuring Ishan Goel - December 2, 2023
- Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick - November 25, 2023
- Maximizing Results: A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues - November 18, 2023