AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
Also available as a podcast below:
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
- Choosing the right A/B testing tool with Product for Product - June 25, 2022
- Levon Galstyan is an Experiment Nation Certified CRO - June 24, 2022
- Francesca Magana is an Experiment Nation Certified CRO - June 24, 2022