AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
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Connect with Experimenters from around the world
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Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- Stop having bad test ideas – with Bart Schutz - March 25, 2023
- How to be a good Experimentation LEADER with Cristina Pujol - March 18, 2023
- The Best CROs start with RESEARCH with Rommil Santiago - March 11, 2023