Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.
Learn more about Rishi’s work at frictionless-commerce.com.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
When experimenting with our products, we need to find our users but it’s not always that simple! Where do we Read more
This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation.
CROs that work with clients are always looking to be impactful. But in today's remote/hybrid work environments - that's become Read more
- Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team - April 16, 2022
- What 13 Years of A/B Testing Revealed with Rishi Rawat - February 5, 2022
- Speero’s Experimentation Maturity Audit with Edgar Spongolts - January 4, 2022