What 13 Years of A/B Testing Revealed with Rishi Rawat

Home / Interviews with Experimenters / What 13 Years of A/B Testing Revealed with Rishi Rawat

Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.

Learn more about Rishi’s work at frictionless-commerce.com.


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Published by Tracy Laranjo

Interviewer/Podcaster at Experiment Nation