Exam answers for: Bas Buiting for June 01 2022 13:45:51 Experiment Nation

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1. What is Peeking?
Answer Provided: ✓ Looking at test results before the test is complete with the intention of ending the test.

Correct Answer: Looking at test results before the test is complete with the intention of ending the test.

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2. Which of the following sources of data has the least amount of bias?
Answer Provided: ✓ Meta-analyses

Correct Answer: Meta-analyses

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3. Which of the following is not a popular prioritization framework?
Answer Provided: ✓ SWOT

Correct Answer: SWOT

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4. What is a safe increase in conversion rate that one can promise to a client/stakeholder?
Answer Provided: ✓ You should never promise any outcomes

Correct Answer: You should never promise any outcomes

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5. Which is NOT a benefit of having “North Star Metric”?
Answer Provided: ✕ They are leading indicators of business health

Correct Answer: They have no sample size requirements

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6. If your p-value is 0.05 then which of the following is TRUE?
Answer Provided: ✓ There is a 5% probability that one would detect this result if there was no difference between variants

Correct Answer: There is a 5% probability that one would detect this result if there was no difference between variants

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7. In A/B testing, a “control” is generally which of the following?
Answer Provided: ✓ The version where no changes have been made

Correct Answer: The version where no changes have been made

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8. The “C” in “VOC” stands for which of the following?
Answer Provided: ✓ Customer

Correct Answer: Customer

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9. If a program’s ratio of “successful” tests (aka “win rate”) to launched tests is constantly 50%, what should you suspect?
Answer Provided: ✓ The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

Correct Answer: The CRO is not testing meaningful hypotheses or picking the KPI after the experiment has concluded

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10. Which is a benefit of testing extreme changes?
Answer Provided: ✓ Generating stronger signals to measure

Correct Answer: Generating stronger signals to measure

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11. Which BEST describes experiment “Interaction Effects” ?
Answer Provided: ✓ When one experiment impacts the outcome of another

Correct Answer: When one experiment impacts the outcome of another

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12. When collecting test ideas, which of the following should NOT be done?
Answer Provided: ✓ Only consider best practices

Correct Answer: Only consider best practices

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13. What is NOT a sign of a healthy Experimentation Culture?
Answer Provided: ✓ Experiment results do not alter any plans

Correct Answer: Experiment results do not alter any plans

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14. Select the option which BEST completes the following sentence, “Great Experiments ______”:
Answer Provided: ✓ Answer business questions

Correct Answer: Answer business questions

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15. Bayesian and Frequentist are which of the following?
Answer Provided: ✓ Schools of thought in statistics

Correct Answer: Schools of thought in statistics

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16. Which of the following describes a “Holdout Group”?
Answer Provided: ✓ A control group that does not get exposed to a treatment/variation

Correct Answer: A control group that does not get exposed to a treatment/variation

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17. “AIDA” stands for which of the following?
Answer Provided: ✓ Attention, Interest, Desire, Action

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Correct Answer: Attention, Interest, Desire, Action

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18. What does “KPI” stand for?
Answer Provided: ✓ Key Performance Indicator

Correct Answer: Key Performance Indicator

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19. Which of the following is NOT a benefit of test iteration?
Answer Provided: ✓ Increased statistical power

Correct Answer: Increased statistical power

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20. Which BEST defines “Baseline Conversion”?
Answer Provided: ✓ The most recently recorded conversion rate of the metric you want to measure

Correct Answer: The most recently recorded conversion rate of the metric you want to measure

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21. Which BEST describes an experiment “Hypothesis”?
Answer Provided: ✓ An educated guess as to what will happen during your experiment

Correct Answer: An educated guess as to what will happen during your experiment

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22. Which of the following is NOT an example of urgency?
Answer Provided: ✕ Save 40% – today only!

Correct Answer: Customers like you also liked this.

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23. Which of the following is an example of “chunking”?
Answer Provided: ✓ Breaking longer text into smaller parts

Correct Answer: Breaking longer text into smaller parts

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24. Which of the following is not one of Cialdini’s 6 Principles of Persuasion?
Answer Provided: ✓ Humour

Correct Answer: Humour

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25. What can we learn from tests run on sites that aren’t our own?
Answer Provided: ✓ What worked for them and their audience

Correct Answer: What worked for them and their audience

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26. What should you do if you want to experiment on a website with little traffic?
Answer Provided: ✓ Test high-impact changes

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Correct Answer: Test high-impact changes

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27. What is qualitative research used for ?
Answer Provided: ✓ Understanding why your users are behaving a certain way

Correct Answer: Understanding why your users are behaving a certain way

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28. Which of the following characterizes Value Propositions and Unique Selling Propositions?
Answer Provided: ✓ It is that very reason which motivates a buyer to purchase that product

Correct Answer: It is that very reason which motivates a buyer to purchase that product

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29. What should you do before you run an experiment?
Answer Provided: ✓ All answers are correct

Correct Answer: All answers are correct

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30. A test has a >50% lift to your primary metric. What is the first thing you should do?
Answer Provided: ✓ Sanity check your results

Correct Answer: Sanity check your results

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