Introducing the CRO Qualification Certificate (Open Beta) Experiment Nation

Introducing the CRO Qualification Certificate (Open Beta)

At Experiment Nation, we feel it is time for the CRO industry to be held to a certain standard. We feel that potential employers and clients need a way to verify that a CRO has a base level of knowledge in the areas of Test Analysis, Copywriting, Program Management, Experiment Design, and Strategy. This is why we are introducing Experiment Nation’s CRO Qualification Certification – an easy way for CROs to demonstrate their understanding of the industry that is managed by a neutral party.

How to become certified

In order to become certified, one must pass the Experiment Nation’s CRO Qualification Exam – 30 questions that cover the fundamentals of performing CRO work – within 25 minutes. These questions are randomly selected from a large pool of questions submitted, reviewed, and vetted by the following industry leaders that make up our The CRO Qualification Exam board:

  • Rommil Santiago, Growth Product Management Lead at Loblaw Digital
  • Shiva Manjunath, Senior Strategist at Speero
  • Eden Bidani, Conversion Copywriter and Acquisition Strategist at Green Light Copy
  • Siobhan Solberg, Founder of Raze
  • Michael St Laurent, Director of Experimentation Strategy & Product Development at Widerfunnel
  • Edd Saunders, Optimisation Consultant at LeanConvert
  • Haley Carpenter, Senior Strategy Consultant at Optimizely
  • Pritul Patel, Senior Data Scientist at Apple
  • Ryan Webb, Conversion Optimisation Consultant at Ryan Webb Consultancy
  • Andra Baragan, Founder of Ontrack Digital
  • Marion Ravel, Web Analytics & Conversion Consultant at Accenture Interactive
  • Lorenzo Carreri, CRO, User Research and Experimentation Consultant
You might also like:   Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson

Furthermore, unlike most certification exams, the CRO Qualification Certification Exam is 100% free. There are no subscriptions or fees to pay. All we ask is that you become a member of our directory so we can keep a record of your qualification. Our priority is to create a certification that is as accessible as possible.

Of course, as an Open Beta, we welcome feedback.

What you will receive

Those that successfully pass the exam will:

  • Be qualified for 2 years from the date of completion
  • Be publically listed on our site (along with your Certificate ID)
  • Receive a PDF of your certificate via email (See a Sample)
  • A shoutout on Experiment Nation’s social channels

How to prepare

Other than knowing your stuff, to increase your chances of successfully passing the exam, we suggest checking out these resources.

Ready to get certified?


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.


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