How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

  • Why intuition can actually be a good thing in data analytics
  • If you need to know R or Python to understand your users
  • Why and when causal analytics are important

Plus other statistical concepts explained in a way even a five-year-old could understand.

Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of one of the largest insurance companies in the US; he then published Behavioral Data Analysis with R and Python (O’Reilly), the book he wished he had had when he started. Florent holds a PhD in behavioral economics from the Sorbonne university in Paris.

Find Florent on LinkedIn: linkedin.com/in/florentbuisson

Read Florent’s content on Medium: medium.com/@florent.buisson

You might also like:   Farfetch's Luis Trindade on how to build a strong Experimentation Culture

If you liked this interview, signup for Experiment Nation’s bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.


Advertisment


How Europe leverages AI for optimization with Noémie Sauvage

Noémie Sauvage shares her industry knowledge about optimization in Europe. Check it out!

How Wordle proves that Experimentation works

If you haven’t tried it yet, Wordle is a popular online game where you have to guess a 5-letter word Read more

Pizza Dough CRO with Simon Clark

Optimization and Pizza Making are the same and Simon will help you understand how and why it is beneficial to Read more

Can you run tests on sites with little traffic?

From a pure experimentation perspective - one absolutely can forego using statistics and just see what happens. We can believe Read more

Rommil Santiago