I love making things happen.
I’ve been finding opportunities and moving the needle for the past 20 years.
I enjoy helping people across many domains.
I’ve been around.
Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts,..Read more
Throughout my career, I was always happiest when running Experiments and promised myself if I saw an opportunity to do it full-time, I’d seize that chance. As part of Loblaw Digital’s newly formed Center of Excellence of Experimentation, we made Experimentation a part of how Product Managers built products helped teams generate or save over $100M in revenue. We established..Read more
During my time as a Growth Manager, I helped this high-growth startup refine its engagement strategy through email and launch one of the company’s key Growth features which ultimately saved 30% in acquisition costs. After transitioning to a Product Manager role, I oversaw their Loyalty Program, Transaction Ledger, MarTech overhaul, and recommendation / personalization efforts.
I was given the opportunity to join 500px and do one thing, help turn the company around. 500px, a start-up, was a few months away from closing its doors. Originally only leading Marketing, I quickly staffed my team and together we led the rebranding of the company, created new lines of revenue from advertising, oversaw the establishment of an influencer..Read more
I helped launch Autodesk’s online business in North America and expand it into EMEA. By running an aggressive series of experiments that challenged the status quo, we crushed revenue targets. I also helped lead web analytics implementation design on the eStore. My efforts were recognized with a global award for marketing excellence.
Started as a freelancer, then went on contract, then eventually became full-time. I built so many websites for Concordia, I couldn’t tell you how many. I developed a lot of automation tools, introduced Analytics and user-testing, and led accessibility. I also took a few photos for their newspaper in my spare time.
After years of Engineering, and taking design and photography classes at night, I felt it was time to flex my creative muscles. Partnering with 2 other classmates, we founded Tokoro. We eventually took on a few more staff, and dozens of content producers to launch TokoroMAG, an online magazine focused on the artist community. We were very often invited to..Read more