I make things happen.
I’ve been moving the needle for the past 20 years.
I coach and mentor across domains.
Experimentation
Growth
Analytics
Marketing
Product Management
Innovation
I’ve been around.
You can see my complete profile on LinkedIn.
My Story

Founder
Not being able to find many Experimenters to talk shop with, I began a Medium blog for which I interviewed Experimenters from around the world. Eventually, its popularity grew to the point where I moved it to its own website, partnered with dozens of content producers, and started holding events like online conferences. Today, Experiment Nation produces content for Podcasts,..Read more
Senior Product Manager, Experimentation
Throughout my career, I was always happiest when running Experiments and promised myself if I saw an opportunity to do it full-time, I’d seize that chance. As part of Loblaw Digital’s newly formed Center of Excellence of Experimentation, we made Experimentation a part of how Product Managers built products helped teams generate or save over $100M in revenue. We established..Read more
Growth Manager and Product Manager, Engagement
During my time as a Growth Manager, I helped this high-growth startup refine its engagement strategy through email and launch one of the company’s key Growth features which ultimately saved 30% in acquisition costs. After transitioning to a Product Manager role, I oversaw their Loyalty Program, Transaction Ledger, MarTech overhaul, and recommendation / personalization efforts.
Director of Marketing, Growth, Customer Support, and Product
I was given the opportunity to join 500px and do one thing, help turn the company around. 500px, a start-up, was a few months away from closing its doors. Originally only leading Marketing, I quickly staffed my team and together we led the rebranding of the company, created new lines of revenue from advertising, oversaw the establishment of an influencer..Read more
Played a key role in launching Autodesk’s DTC eStore
I helped launch Autodesk’s online business in North America and expand it into EMEA. By running an aggressive series of experiments that challenged the status quo, we crushed revenue targets. I also helped lead web analytics implementation design on the eStore. My efforts were recognized with a global award for marketing excellence.
Built countless websites for Concordia University
Started as a freelancer, then went on contract, then eventually became full-time. I built so many websites for Concordia, I couldn’t tell you how many. I developed a lot of automation tools, introduced Analytics and user-testing, and led accessibility. I also took a few photos for their newspaper in my spare time.
Founded my first agency, Tokoro Media
After years of Engineering, and taking design and photography classes at night, I felt it was time to flex my creative muscles. Partnering with 2 other classmates, we founded Tokoro. We eventually took on a few more staff, and dozens of content producers to launch TokoroMAG, an online magazine focused on the artist community. We were very often invited to..Read more