September 18 – 22, 2023
35 sessions. 37 speakers. Experts from 17 countries. One CRO community.
This year’s sessions
- Dealing with ‘Problematic’ Coworkers in Experimentation with Shiva Manjunath
- The Person in Personalisation with David Mannheim
- Which converts better? AI or human-created content? with Deborah O’Malley
- Demystifying CRO: A Beginner’s Guide to Getting Started with Carla Quizon
- Get the most out of forms! with Ana Kerkovic
- How to use data to optimize your form conversion with Alun Lucas
- Myths you have to bust in order to grow your experimentation programme with Lucas Vos
- Your landing page should be the conclusion of your ad story with Gerda Vogt-Thomas
- Transforming Internal Experimentation Team into a Profit Center with Alisa Antypova
- AI and gender bias with Valeria Leuti
- From Generalist to Specialist with Gulny Zileli
- Subscription Models: User Experience and Conversion Rate Optimization with Cristina Molina Maestro
- The What, Why, and How of CRO Audits with Amanda Davis
- Creating CRO Processes from Scratch with Steph Le Prevost
- Accelerating your business through Customer Lifecycle Understanding with Kritika Jalan
- Getting buy-in on your optimization program with Andra Baragan
- Growth isn’t Marketing with Daphne Tideman
- The importance of being a T-Shaped Marketer within CRO with Richard Joe
- 5 Shopify Checkout Ideas to Experiment With ft. Charlotte Bomford
- Welcome to the land of flat results with Dorian Gonzalez
- Product Growth and Optimization with Pooja Sharma
- Ground Rules for Test Validity with Aline Roux
- How to build experimentation from the ground up with Maria Luiza de Lange
- CRO Dependency on Devs with Juliana Amorim
- Why Implementation QA Matters with Daniel Ramirez and Liz King
- Experimenting with Painted Doors with Jyoti Malik
- The Importance Of Testing Strategically with Simon Girandin
- How to test with a low sample size with Rosie Hoggmascall
- AB testing fallacies, and practical tips on how to avoid them with Ellie Hughes
- The great statistical significance with Ishan Goel
- Statistical sanity: A “good enough” approach to A/B test stats with Ryan Thomas
- Cross-border experimentation with Sander Volbeda
- Getting buy-in from Stakeholders for your test ideas with Oreoluwa Akinnawo
- How to use automation and AI in experimentation with Shawn David
- Semantic Textual Analysis with Juliana Jackson and Krasimir Bombalov