How do you answer the question, “How many experiments should I run?”

On today’s episode, John Ostrowski and Eden Bidani talk about how they respond when someone asks them how many experiments they should run and why John keeps a personal list of shame.

Experiments should be backed by hypotheses – leave your best practices for your processes

How best practices in CRO should only apply to approaches and workflows and not necessarily what you should test and the danger of copying others’ “best practices”.