Experiment Nation Courses and Publications

A Product Management guide to Experimentation & A/B testing

Learn the basics of Experimentation (aka A/B or AB testing) that all Product Managers should know in about an hour!


This course is also available on:


At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:

  1. When should you run Experiments?
  2. 10 important terms in Experimentation
  3. The Experimentation process
  4. Developing an Experimentation roadmap
  5. Building the team
  6. How to nurture an Experimentation culture
  7. Communication
  8. Documentation
  9. Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)

Bonus: Buy this course directly from Experiment Nation and receive a free PDF version of our new book, “Sprinting to show value”.

This course is also available on:

How to convince your company to invest in A/B testing and Experimentation

A guide to navigating the unspoken challenges and the politics of launching an Experimentation Program


This course is also available on:


Launching an experimentation program can be challenging. While a lot has been written about how to get them off the ground, very little has been written about navigating the politics of doing so. This course covers just that. This short and to-the-point guide helps students learn about all the pitfalls and gotchas that most programs face, how to ensure that they get enough resources, as well as how to ensure stakeholders witness the value of experimentation – constantly.

This course covers:

  1. The cycle of permission
  2. How to get buy-in
  3. How to demonstrate the value of your program
  4. How to set yourself up to get more resources to grow your program
  5. The challenges of starting a new experimentation program

Bonus: Buy this course directly from Experiment Nation and receive a free PDF version of our new book, “Sprinting to show value”.

This course is also available on:


Our book

If you’ve ever tried to launch an Experimentation program from scratch, you know that it is challenging. That’s why we’ve created a short and to-the-point book that helps would-be experimentation program managers avoid all the common pitfalls. Based on over 15 years of experience, we hope that, Sprinting to show value helps readers navigate the inevitable choppy political waters. Get your copy today on Amazon or get the PDF version directly from us.

amazon-kindle-logo – PM4NGOs