Launching an experimentation program can be challenging. While a lot has been written about how to get them off the ground, very little has been written about navigating the politics of doing so. This book covers just that.
This short and to-the-point guide helps readers learn about all the pitfalls and gotchas that most programs face, how to ensure that they get enough resources, as well as how to ensure stakeholders witness the value of experimentation – constantly.
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