Experimentation Works: The Surprising Power of Business Experiments - Experiment Nation

Experimentation Works: The Surprising Power of Business Experiments

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Don’t fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don’t work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

Rommil Santiago
Latest posts by Rommil Santiago (see all)

    Published by Rommil Santiago

    Founder of Experiment Nation and Product Lead of Growth Product (Experimentation, Personalization, Analytics Platform, and SEO) Loblaw Digital

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