Over the last 13 years I have helped the likes of Sky, Visa, Nike, O2, Mvideo, Principal Hotels and Nokia put analytics and experimentation at the heart of their digital innovation and engineering. Doing a ‘bit of CRO’ is not enough – every decision you make about development without experimentation has a 90% chance of wasting you money. The time is right to embrace experimentation and I can help you get there.
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Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- Stop having bad test ideas – with Bart Schutz - March 25, 2023
- How to be a good Experimentation LEADER with Cristina Pujol - March 18, 2023
- The Best CROs start with RESEARCH with Rommil Santiago - March 11, 2023