Over the last 13 years I have helped the likes of Sky, Visa, Nike, O2, Mvideo, Principal Hotels and Nokia put analytics and experimentation at the heart of their digital innovation and engineering. Doing a ‘bit of CRO’ is not enough – every decision you make about development without experimentation has a 90% chance of wasting you money. The time is right to embrace experimentation and I can help you get there.
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