We’re Gerda and Ryan, two Conversion Optimizers who left agency life to start our own company. Since we work with websites, it’s only fitting that we create one for our business.
When we work on clients’ websites we usually do a lot of research first to find hurdles and come up with solutions that would actually make the website better. In our case, we had to create everything from scratch leaning on our previous experience. We decided to treat this process as an ongoing case study and document our thought process behind it.
As we grow our company, we also want to share the ups and downs of entrepreneurship and the realities of running a CRO consultancy.
So join us on this journey and let’s rid the world of bad UX!
You can also find us at:
- Stop having bad test ideas – with Bart Schutz - March 25, 2023
- How to be a good Experimentation LEADER with Cristina Pujol - March 18, 2023
- The Best CROs start with RESEARCH with Rommil Santiago - March 11, 2023