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Tag Archives: Interview

To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson

A conversation with Convoy’s Chad Sanderson about Experimentation

Posted byrsadmin3000October 29, 2020June 10, 2022Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Culture, Experiment, Featured, Interview

BMO’s Claire Yeh: Experimentation is key to Personalization success

Photo of Claire Yeh

A conversation with BMO’s Claire Yeh about Experimentation

Posted byRommil SantiagoOctober 19, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Banking, Bmo, Experimentation, Featured, Interview, Personalization

The how, what, and why of copy testing with Green Light Copy’s Eden Bidani

A conversation with Green Light Copy’s Eden Bidani about Experimentation

Posted byRommil SantiagoOctober 13, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Copywriting, Experiment, Interview

Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion

Bithika Mehra

A conversation with Bithika Mehra about Experimentation

Posted byRommil SantiagoOctober 6, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Experimentation, Fender, Interview, Neuromarketing, opticon20

TechTarget’s Renee Thompson on how to effectively test on B2B customer properties

Renee Thompson

A conversation with TechTarget’s Renee Thompson about experimentation

Posted byRommil SantiagoSeptember 30, 2020February 12, 2021Posted inInterviews with ExperimentersTags:B2B, Conversion Optimization, Experiment, Interview

Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea

Zharina Pelea

A conversation with Widerfunnel’s Zharina Pelea

Posted byRommil SantiagoSeptember 23, 2020February 12, 2021Posted inInterviews with Experimenters, Product ManagementTags:Agency, Experiment, Interview, Strategy

Exploring the world’s cultures of Experimentation with Collin Tate Crowell

Collin Tate Crowell

A conversation with GO Group Digital’s Collin Tate Crowell about Experimentation

Posted byRommil SantiagoSeptember 16, 2020February 5, 2021Posted inThe Cultures of ExperimentationTags:Conversion Optimization, Culture, Experiment, Interview

Nancy Kawatra on delivering value for the long-run

Nancy Kawatra

A Conversation with One & Body’s Nancy Kawatra about Experimentation

Posted byRommil SantiagoAugust 9, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Customer Experience, Experiment, Interview

Hatice Kaya: Balancing making clients happy while being true to the process

A Conversation with Invesp’s Hatice Kaya about Experimentation

Posted byRommil SantiagoAugust 2, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Interview

How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients

Sophie D’Souza

A Conversation with Spiralyze’s Sophie D’Souza about Experimentation

Posted byRommil SantiagoJuly 26, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experimentation, Interview

How Jobber’s Connor Bradley enables multi-channel Experimentation

Connor Bradley

A Conversion with Jobber’s Connor Bradley about Experimentation

Posted byRommil SantiagoJuly 19, 2020February 12, 2021Posted inGrowth, Interviews with ExperimentersTags:Experiment, Interview, Jobber, Testing

Anil Batra on why some companies are data-driven while others are not

Anil Batra

A Conversation with Optizent’s Anil Batra about Experimentation

Posted byRommil SantiagoJuly 14, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Agency, Analytics, Culture, Experiment, Interview

How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic

Mike Loveridge

A Conversation with Intuit’s Mike Loveridge about Experimentation

Posted byRommil SantiagoJuly 7, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversations, Conversion Optimization, Experiment, Interview, Intuit

Photomath’s Jennifer Lui on Experimentation and brand marketing

Jennifer Lui

A Conversation with Photomath’s Jennifer Lui about Experimentation

Posted byRommil SantiagoJune 25, 2020February 12, 2021Posted inGrowth, Interviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Startup

How Henrik Kahra estimates the annual impact of Experiments

Henrik Kahra

A Conversation with Henrik Kahra about Experimentation

Posted byRommil SantiagoJune 20, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Norwegian Cruise Line

Journey Further’s Jonny Longden: Just test the bloody thing

Jonny Longden

A Conversation with Journey Further’s Jonny Longden about Experimentation

Posted byRommil SantiagoJune 15, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Consulting, Culture, Experiment, Interview

Webtrends Optimize’s Matt Smith on handling clients’ most common objections

Matt Smith

A Conversion Conversation with Webtrends Optimize’s Matt Smith

Posted byRommil SantiagoJune 11, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Clients, Experiment, Interview

Circle Media’s Eddie Aguilar on the importance of gaining trust

Eddie Aguilar

A Conversion Conversation with Circle Media’s Eddie Aguilar

Posted byRommil SantiagoJune 2, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experimentation, Interview, Statistics

Naoshi Yamauchi on nurturing an Experimentation culture with clients

Naoshi Yamauchi

A Conversion Conversation with DURMC’s Naoshi Yamauchi

Posted byRommil SantiagoJune 1, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Culture, Experiment, Interview

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev

Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev

Posted byRommil SantiagoMay 26, 2020February 7, 2021Posted inInterviews with Experimenters, MarketingTags:Conversion Optimization, Experiment, Interview, Statistics

Conversion Studio’s Tracey Reed on making websites work harder

Tracey Reed

A Conversion Conversation with Conversion Studio’s Tracey Reed

Posted byRommil SantiagoMay 20, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Interview

Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics

Sumantha Shankaranarayana

A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana

Posted byRommil SantiagoMay 17, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Kaspersky, Quotes

TUI’s Marianne Stjernvall on staying connected and navigating uncertain times

Marianne Stjernvall

A Conversion Conversation with TUI’s Marianne Stjernvall

Posted byRommil SantiagoMay 12, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Covid 19 Crisis, Experiment, Interview

Informa Market’s Tony Grant on getting people excited about Experimentation

Tony Grant

A Conversion Conversation with Informa Market’s Tony Grant

Posted byRommil SantiagoMay 10, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Consulting, Conversion Optimization, Experiment, Interview

Dentsu Aegis Network’s Ric Riley on delivering value to clients

Ric Riley

A Conversion Conversation with Dentsu Aegis Network’s Ric Riley

Posted byRommil SantiagoMay 5, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Dentsu Aegis Network, Experiment, Interview

Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation

Anirhudh Sridharan

A Conversion Conversation with Chargebee’s Anirhudh Sridharan

Posted byRommil SantiagoMay 3, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Chargebee, Conversion Optimization, Experiment, Interview

Salesforce’s Brandon Brackett: Over-communication above all

Brandon Brackett

A Conversion Conversation with Salesforce’s Brandon Brackett

Posted byRommil SantiagoApril 29, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Communication, Experiment, Interview, Quotes, Salesforce

Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program

Ton Wesseling

A Conversion Conversation with Online Dialogue’s Ton Wesseling

Posted byRommil SantiagoApril 26, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview

Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves

Shiva, Kenya, Chad, Scott, and Jonas

A Panel Conversation on Experimentation Program Goals

Posted byRommil SantiagoApril 22, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Cro, Experiment, Interview

De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture

Marlies Wilms Floet

A Conversion Conversation with De Nieuwe Zaak’s Marlies Wilms Floet

Posted byRommil SantiagoApril 19, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Featured, Interview, Tips

Alexandra Resnick on living and Experimenting during crazy times

Alexandra Resnick

A Conversion Conversation with Discovery’s Alexandra Resnick

Posted byRommil SantiagoApril 16, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Discovery, Experiment, Interview

Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation

Aleksander Fabijan

A Conversion Conversation with Microsoft’s Aleksander Fabijan

Posted byRommil SantiagoApril 13, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Experiment, Interview, Microsoft, Statistics

Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder

Jon Crowder

A Conversion Conversation with Journey Further’s Jon Crowder

Posted byRommil SantiagoApril 8, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Interview

HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy

Alex Birkett

A Conversion Conversation with HubSpot’s Alex Birkett

Posted byRommil SantiagoApril 6, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Experimentation, Hubspot, Interview, Quotes

Brent Jensen on driving growth through focused experimentation

Brent Jensen

A Conversion Conversation with Brent Jensen

Posted byRommil SantiagoApril 1, 2020February 7, 2021Posted inGrowth, Interviews with ExperimentersTags:Experiment, Interview, Startup

In case you missed it: the March 2020 edition

Staying connected Sponsored by Experiment Nation

Posted byRommil SantiagoMarch 29, 2020November 9, 2020Posted inSponsored by Experiment NationTags:Experimentation, Interview, Quotes

Autodesk’s Heather Voden on scaling marketing through Experimentation

Heather Voden

A Conversion Conversation with Autodesk’s Heather Voden

Posted byRommil SantiagoMarch 27, 2020February 12, 2021Posted inInterviews with Experimenters, MarketingTags:Autodesk, Experimentation, Interview

How Conversion’s Stephen Pavlovich convinces clients on Experimentation

Stephen Pavlovich

A Conversion Conversation with Conversion’s Stephen Pavlovich

Posted byRommil SantiagoMarch 25, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Interview

Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research

Sebastian Larsson

A Conversion Conversation with Fresh Egg’s Sebastian Larsson

Posted byRommil SantiagoMarch 23, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Agency, Cro, Experimentation, Interview

How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program

Abhishek Rathore

A Conversion Conversation with Indeed’s Abhishek Rathore

Posted byRommil SantiagoMarch 17, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Experiment, Indeed, Interview

Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence

John Meakin

A Conversion Conversation with Vrbo’s John Meakin

Posted byRommil SantiagoMarch 13, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Experiment, Interview, Statistics, Vrbo

Vipul Bansal: Experimentation is the right way to be wrong

Vipul Bansal

A Conversion Conversation with VWO’s Vipul Bansal

Posted byRommil SantiagoMarch 11, 2020February 7, 2021Posted inInterviews with Experimenters, ManagementTags:Culture, Experiment, Featured, Interview

Gartner’s Shiva Manjunath on championing data over opinion and bias

Shiva Manjunath

A Conversion Conversation with Gartner’s Shiva Manjunath

Posted byRommil SantiagoMarch 4, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Culture, Experimentation, Gartner, Interview

Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus

Emily Lonetto

A Conversion Conversation with Voiceflow’s Emily Lonetto

Posted byRommil SantiagoMarch 1, 2020February 13, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Interview, Startup, Voiceflow

Kenya Davis on the challenges of running an Experimentation program at a large corporation

Kenya Davis

A Conversation Conversation with Lowe’s Kenya Davis

Posted byRommil SantiagoFebruary 25, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Experimentation, Interview, Lowes, Personalization

Opencare’s Greg Leach: Experimentation informs decision making

Greg

A Conversion Conversation with Opencare’s Greg Leach

Posted byRommil SantiagoFebruary 22, 2020February 13, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Interview, Opencare, Toronto

A Conversion Conversation with TELUS Digital’s Jason Yang

Jason Yang

A semi-regular segment where I chat with experimentation professionals from around the world.

Posted byRommil SantiagoNovember 30, 2019November 9, 2020Posted inInterviews with ExperimentersTags:Conversations, Experimentation, Interview

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