A conversation with Convoy’s Chad Sanderson about Experimentation
Tag Archives: Interview
BMO’s Claire Yeh: Experimentation is key to Personalization success
A conversation with BMO’s Claire Yeh about Experimentation
The how, what, and why of copy testing with Green Light Copy’s Eden Bidani
A conversation with Green Light Copy’s Eden Bidani about Experimentation
Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion
A conversation with Bithika Mehra about Experimentation
TechTarget’s Renee Thompson on how to effectively test on B2B customer properties
A conversation with TechTarget’s Renee Thompson about experimentation
Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea
A conversation with Widerfunnel’s Zharina Pelea
Exploring the world’s cultures of Experimentation with Collin Tate Crowell
A conversation with GO Group Digital’s Collin Tate Crowell about Experimentation
Nancy Kawatra on delivering value for the long-run
A Conversation with One & Body’s Nancy Kawatra about Experimentation
Hatice Kaya: Balancing making clients happy while being true to the process
A Conversation with Invesp’s Hatice Kaya about Experimentation
How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients
A Conversation with Spiralyze’s Sophie D’Souza about Experimentation
How Jobber’s Connor Bradley enables multi-channel Experimentation
A Conversion with Jobber’s Connor Bradley about Experimentation
Anil Batra on why some companies are data-driven while others are not
A Conversation with Optizent’s Anil Batra about Experimentation
How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic
A Conversation with Intuit’s Mike Loveridge about Experimentation
Photomath’s Jennifer Lui on Experimentation and brand marketing
A Conversation with Photomath’s Jennifer Lui about Experimentation
How Henrik Kahra estimates the annual impact of Experiments
A Conversation with Henrik Kahra about Experimentation
Journey Further’s Jonny Longden: Just test the bloody thing
A Conversation with Journey Further’s Jonny Longden about Experimentation
Webtrends Optimize’s Matt Smith on handling clients’ most common objections
A Conversion Conversation with Webtrends Optimize’s Matt Smith
Circle Media’s Eddie Aguilar on the importance of gaining trust
A Conversion Conversation with Circle Media’s Eddie Aguilar
Naoshi Yamauchi on nurturing an Experimentation culture with clients
A Conversion Conversation with DURMC’s Naoshi Yamauchi
Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev
A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev
Conversion Studio’s Tracey Reed on making websites work harder
A Conversion Conversation with Conversion Studio’s Tracey Reed
Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics
A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana
TUI’s Marianne Stjernvall on staying connected and navigating uncertain times
A Conversion Conversation with TUI’s Marianne Stjernvall
Informa Market’s Tony Grant on getting people excited about Experimentation
A Conversion Conversation with Informa Market’s Tony Grant
Dentsu Aegis Network’s Ric Riley on delivering value to clients
A Conversion Conversation with Dentsu Aegis Network’s Ric Riley
Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation
A Conversion Conversation with Chargebee’s Anirhudh Sridharan
Salesforce’s Brandon Brackett: Over-communication above all
A Conversion Conversation with Salesforce’s Brandon Brackett
Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program
A Conversion Conversation with Online Dialogue’s Ton Wesseling
Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves
A Panel Conversation on Experimentation Program Goals
De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture
A Conversion Conversation with De Nieuwe Zaak’s Marlies Wilms Floet
Alexandra Resnick on living and Experimenting during crazy times
A Conversion Conversation with Discovery’s Alexandra Resnick
Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation
A Conversion Conversation with Microsoft’s Aleksander Fabijan
Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder
A Conversion Conversation with Journey Further’s Jon Crowder
HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy
A Conversion Conversation with HubSpot’s Alex Birkett
Brent Jensen on driving growth through focused experimentation
A Conversion Conversation with Brent Jensen
In case you missed it: the March 2020 edition
Staying connected Sponsored by Experiment Nation
Autodesk’s Heather Voden on scaling marketing through Experimentation
A Conversion Conversation with Autodesk’s Heather Voden
How Conversion’s Stephen Pavlovich convinces clients on Experimentation
A Conversion Conversation with Conversion’s Stephen Pavlovich
Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research
A Conversion Conversation with Fresh Egg’s Sebastian Larsson
How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program
A Conversion Conversation with Indeed’s Abhishek Rathore
Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence
A Conversion Conversation with Vrbo’s John Meakin
Vipul Bansal: Experimentation is the right way to be wrong
A Conversion Conversation with VWO’s Vipul Bansal
Gartner’s Shiva Manjunath on championing data over opinion and bias
A Conversion Conversation with Gartner’s Shiva Manjunath
Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus
A Conversion Conversation with Voiceflow’s Emily Lonetto
Kenya Davis on the challenges of running an Experimentation program at a large corporation
A Conversation Conversation with Lowe’s Kenya Davis
Opencare’s Greg Leach: Experimentation informs decision making
A Conversion Conversation with Opencare’s Greg Leach
A Conversion Conversation with TELUS Digital’s Jason Yang
A semi-regular segment where I chat with experimentation professionals from around the world.