Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea

A conversation with Widerfunnel’s Zharina Pelea Concrete tips from CRO veteran Nermin Canik A Conversation with Nermin Canik about Experimentation I usually chat with Experimenters at a relatively high-level, but that wasn’t the Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments A Conversion Conversation with Rangle.io’s Franceska VirayContinue reading “Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea”

How Josh Sookman drives product development through Experimentation

A Conversion Conversation with Ritual’s Josh Sookman Opencare’s Greg Leach: Experimentation informs decision making A Conversion Conversation with Opencare’s Greg Leach A lot of people say they are into growth, fewer people actually work Read more Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation A Conversion Conversation with Growth Marketing Today’s RamliContinue reading “How Josh Sookman drives product development through Experimentation”

Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments

A Conversion Conversation with Rangle.io’s Franceska Viray How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in A Conversion Conversation with MailChimp’s NatalieContinue reading “Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments”

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

A Conversion Conversation with MailChimp’s Natalie Lin Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea A conversation with Widerfunnel’s Zharina Pelea I recently spoke to Zharina about how she crafts a customer-centric Experimentation strategy that helps Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh SookmanContinue reading “Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in”

Things I’ve learned about Experimentation in 2019

Highlights from 2019’s Conversion Conversations Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation with CircleContinue reading “Things I’ve learned about Experimentation in 2019”

Angela Kang: A firm knowledge of statistics will help you excel at experimentation

A Conversion Conversation with Angela Kang Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Angela Kang: A firm knowledge of statistics will help you excel at experimentation”

Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well

A Conversion Conversation with Convoy’s Chad Sanderson How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments A Conversion Conversation withContinue reading “Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well”

How to shorten your experiment’s flight-time

No one has that kind of time How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products A Conversion Conversation with Edelman’s Nicola Ambrogio I recently chatted with Nicola during one of her business trips to Toronto Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QAContinue reading “How to shorten your experiment’s flight-time”

Product-market fit: The slippery fish

Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new company is not easy. You haven’t figured outContinue reading “Product-market fit: The slippery fish”