Played a key role in launching Autodesk's DTC eStore - Experiment Nation

Played a key role in launching Autodesk’s DTC eStore

I helped launch Autodesk’s online business in North America and expand it into EMEA. By running an aggressive series of experiments that challenged the status quo, we crushed revenue targets. I also helped lead web analytics implementation design on the eStore. My efforts were recognized with a global award for marketing excellence.

Rommil Santiago
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