Throughout my career, I was always happiest when running Experiments and promised myself if I saw an opportunity to do it full-time, I’d seize that chance. As part of Loblaw Digital’s newly formed Center of Excellence of Experimentation, we made Experimentation a part of how Product Managers built products helped teams generate or save over $100M in revenue. We established process and documentation rigor, as well as evangelizing the benefits of evidence-based decisions to all of Loblaw Digital’s lines of business, including Online Grocery, Shoppers Drug Mart, PC Optimum, and Joe Fresh. I also began standing up Personalization as a practice.
Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
Latest posts by Rommil Santiago (see all)
- Dvir Sharon is an Experiment Nation Certified CRO - May 20, 2023
- CRO Insights from a Meta-analysis of over 1000 A/B Tests with Georgi Georgiev - May 20, 2023
- Michelle Ernst is an Experiment Nation Certified CRO - May 13, 2023