
Experiment Nation’s most popular posts of 2022
Here are the most popular posts from the last 12 months!
Learn from Experimenters
On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get access to 65 recorded Conference sessions, interviews, news, and articles via email. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.
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Recent interviews

How to adopt a CRO mindset for life optimization with Ruben de Boer
Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.

Zuko Analytics’ Alun Lucas on Why good form design is important and common form optimization myths
Richard talks to Alun Lucas from Zuko Analytics about Form Optimization
More Interviews
UI design is hard work?—?but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier
How to verify your data truly reflects user behaviour with Florent Buisson
Experimenter of the Week: Dorian Gonzalez
IU’s Sebastian Bernhardt on Best Approaches and the fun of connecting with the Experimentation Community
AWA digital’s Johann Van Tonder on the experimentation industry’s maturity, approaches, and attitudes
Recent Opinions by Rommil Santiago
Test before you build anything or you’ll waste time course-correcting with Rommil Santiago
There’s a lot of talk about how to find things to test, how to analyze tests, and the importance of iterating on tests. This week, I was thinking about how I could add something a little different to the conversation and decided to share my thoughts about when to run a test – particularly when building products.
Read more3 ways to be a better Experimentation leader with Rommil Santiago
Even if you are the best Experimenter at your company, unless you are able to nurture a culture of Experimentation – you’ll end up constantly fighting uphill battles. Here are a few quick pointers on how to be a better Experimentation leader.
Read morePast opinions
- Can you run tests on sites with little traffic?
- How Wordle proves that Experimentation works
- How do I change people’s attitudes towards Experimentation?
- 3 ways to be a better Experimentation leader with Rommil Santiago
- Test before you build anything or you’ll waste time course-correcting with Rommil Santiago
Our latest podcast episodes
Top 10% most followed podcasts on Spotify


CRO Wordle of the Week
Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.
We post a new challenge every Monday at 12:01 AM Eastern Time.
The latest Directory members
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Our latest book
With intros from Shiva Manjunath, Andra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.
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