Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Making the case for data-backed design featuring Brian Massey
    Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A data-backed approach helps identify user preferences, pain points, and areas for improvement, resulting in enhanced user experiences. A/B testing, user surveys, and analytics tools are commonly employed to gather data and validate design choices. By leveraging data, web designers can create user-centric interfaces that drive engagement, conversions, and overall business success.

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On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get access to 65 recorded Conference sessions, interviews, news, and articles via email. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.

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Still not convinced? Here are some kind words:

“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.”Alex Birkett, Co-founder of Omniscient Digital

“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.”Luka Nikoli?, Web Optimization Specialist at Avast

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Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

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CRO Wordle of the Week

Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.

We post a new challenge every Monday at 12:01 AM Eastern Time.