Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler
    Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning. Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself. Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations. Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial. Document everything: Detailed documentation helps track results and avoid surprises.

To check out all of our pasts posts, search our listing here.


Experiment Nation Newsletter

Join over 2K subscribers and receive CRO content from global experts every week.


Advertisement

Learn from Experimenters

On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get access to 65 recorded Conference sessions, interviews, news, and articles via email. Subscribers also access to our Slack channel.

Join 2K Experimenters from companies such as these:

Still not convinced? Here are some kind words:

“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.”Alex Birkett, Co-founder of Omniscient Digital

“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.”Luka Nikolic, Web Optimization Specialist at Avast

Watch on Spotify

Top 10% most followed podcasts on Spotify

Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

To get your FREE copy, sign-up for our newsletter.