Watch this week’s video
- Navigating App Optimization with Ekaterina (Shpadareva) GamsrieglerEkaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning. Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself. Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations. Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial. Document everything: Detailed documentation helps track results and avoid surprises.
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- Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler
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- Watch our Product Experimentation Event
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