Watch this week’s video
- Don’t rely on macro goals with Gursimran (Simar) GujralSimar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways: Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses. Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate. QA is critical but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly. Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden. Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.
To check out all of our pasts posts, search our listing here.
Latest posts
- Don’t rely on macro goals with Gursimran (Simar) Gujral
- Navigating Experimentation at Startups with Avishek Basu Mallick
- People are the biggest challenge featuring Michael St Laurent
- Start Small and Stay Curious featuring Ellie Hughes
- Using measurement to test on low-traffic sites featuring Chris Mercer
- Build a Learning Library featuring Nick Murphy
Learn from Experimenters
On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get access to 65 recorded Conference sessions, interviews, news, and articles via email. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.
Join 2K Experimenters from companies such as these:
Still not convinced? Here are some kind words:
“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.” – Alex Birkett, Co-founder of Omniscient Digital
“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.” – Luka Nikoli?, Web Optimization Specialist at Avast
Watch on Spotify
Top 10% most followed podcasts on Spotify
![](https://experimentnation.com/wp-content/uploads/2022/12/83735def4eb7e931b2faaad60ffc709282dd2c88-576x1024-1-jpg.webp)
![](http://experimentnation.com/wp-content/uploads/2022/03/book-band.jpg)
Our latest book
With intros from Shiva Manjunath, Andra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.
To get your FREE copy, sign-up for our newsletter.