Watch this week’s video
- Stop having bad test ideas – with Bart SchutzAdd Exploration and Validation phases to your testing program – because most of your wins are fake.
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Recent interviews
Stop having bad test ideas – with Bart Schutz
Add Exploration and Validation phases to your testing program – because most of your wins are fake.
How to be good at coding A/B tests with Jeroen Wiersma
How to be a good test coder with Jereon Wieresema
More Interviews
Conversion Studio’s Tracey Reed on making websites work harder
Anil Batra on why some companies are data-driven while others are not
WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics
Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario
Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor?
Recent Opinions by Rommil Santiago
The Best CROs start with RESEARCH with Rommil Santiago
Where should you start testing, like with most processes, starting is usually the most challenging part.
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You don’t have to A/B test everything. Be smart by having guiding principles.
Read morePast opinions
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