Watch this week’s video
- Building Your CRO Brand with Tracy LaranjoTracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways: 1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas. 2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges. 3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona. 4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future. 5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.
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- Building Your CRO Brand with Tracy Laranjo
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- Watch our Product Experimentation Event
- Growth cannot be siloed featuring Tymur Donets
- CRO isn’t just for marketers with Kelly Wortham
- Don’t rely on macro goals with Gursimran (Simar) Gujral
- Navigating Experimentation at Startups with Avishek Basu Mallick
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