Coming this May (Or sooner)

PROVE IT

OR LOSE IT

A new book about how to survive the politics of launching an experimentation Program

Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you’ll learn:

  • The GROW framework for communicating value effectively

  • Strategies to win over stakeholders 

  • How to build a brand for your program that lasts

Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. 

Are you ready to Prove it?

About the Author awkwardly written in the 3rd-person

With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He’s successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.

Most recently, he’s served as Senior Director of Product Experimentation at Constant Contact. Before that, he was the Solution Strategy Director of Experimentation at Optimizely. During his time at Loblaw Digital, he worked as the Director of Growth Product, where he led Experimentation, SEO, Analytics Platform, and Product-Led Growth. Prior to that, he worked at various startups and SaaS companies across over a dozen industries.

What readers are saying about Prove it or Lose it

“Prove it or Lose it" is an essential read for anyone looking to scale and embed experimentation within their organization. Rommil Santiago dives deep into the organizational and political challenges that often determine success. A must-have for anyone serious about data-driven growth.”

— Tim Thijsse, Experience Optimization Specialist

“In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, ‘Screw this, here is my experience, resources, and go ahead and be successful.’”

— Juliana Jackson, Associate Director, Data & Digital Experience @ Monks

“I need read access.”

— Anonymous

Here are some comments from some folks who have read early drafts of Prove it or Lose it:

"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."

— Ton Wesseling, Founder of the Experimentation Culture Awards

“Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It’s a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program.”

— Shiva Manjunath, Host of the From A to B Podcast