Are you ready to prove the value of your Experimentation Program — or risk losing it altogether? In this concise and actionable guide, Experiment Nation’s Rommil Santiago distills over 15 years of hard-earned experience and insights, with contributions from the Experiment Nation community. 

Inside, you’ll learn:

• A framework for communicating value effectively 

• Strategies to win over stakeholders 

• How to build a brand for your program that lasts

Prove It or Lose It is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.

Are you ready to Prove It?

If you would like to be notified when the book is available, as well as receive Experiment Nation’s weekly newsletter, subscribe below.

About the Author awkwardly written in the 3rd-person

With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He’s successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.

Most recently, he’s served as Senior Director of Product Experimentation at Constant Contact. Before that, he was the Solution Strategy Director of Experimentation at Optimizely. During his time at Loblaw Digital, he worked as the Director of Growth Product, where he led Experimentation, SEO, Analytics Platform, and Product-Led Growth. Prior to that, he worked at various startups and SaaS companies across over a dozen industries.

In 2019, Rommil founded Experiment Nation (ExperimentNation.com) to give CROs and Experimenters a platform to share their insights and amplify their voices. With thousands of followers worldwide, Experiment Nation reaches its audience through YouTube, weekly newsletters, and virtual events.

What readers are saying

Considering the book hasn’t been finished yet, not a lot. However, if you’d like to contribute to the book, join Experiment Nation’s Slack and reach out to Rommil.

Until, then, please enjoy these random reviews for an unrelated product from Amazon:

“5.0 out of 5 stars

Great product. My son loves it and works perfectly! And the best part it delivered a day earlier than expected!! I will definitely be ordering from them again!!”

“5.0 out of 5 stars

Seller was very responsive and helpful. Good quality and value for the money.”