Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Always start by testing your best variation with Zach Lebovics
    Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn’t solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for product managers.

To check out all of our pasts posts, search our listing here.

Get your CRO Certification


Learn from Experimenters

On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get access to 65 recorded Conference sessions, interviews, news, and articles via email. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.

Join 2K Experimenters from companies such as these:

Still not convinced? Here are some kind words:

“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.”Alex Birkett, Co-founder of Omniscient Digital

“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.”Luka Nikoli?, Web Optimization Specialist at Avast

Watch on Spotify

Top 10% most followed podcasts on Spotify

Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

To get your FREE copy, sign-up for our newsletter.