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Our latest post
SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization
Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “Experiment Nation – Connecting Experimenters and Conversion Rate Optimizers to new ideas and each other”
Listen to our podcast
Jaya and Sid explore: What does a good product experiment look like;
Aligning the need to deliver and the need to learn with OKRs; Why aren’t companies adopting the practice
Widerfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategy
Experimenters put so much emphasis on tool selection that they forget the importance of taking a step back and thinking about the bigger picture.
This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the website.
Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi
On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.
Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments
Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle
Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.
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