Experiment Nation – Conversations with the world’s Experimenters.

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Learn from Experimenters 2X per month

On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get exclusive access to our virtual Conference, interviews, news, and articles via email every 2 weeks. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.

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“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – bi-weekly newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.”Alex Birkett, Co-founder of Omniscient Digital

“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.”Luka Nikolić, Web Optimization Specialist at Avast

Need more convincing? Check out some of our previous newsletters here.

Recent interviews

How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.

Recent Opinions by Rommil Santiago

🎙️ Our latest podcast episodes

CRO Wordle of the Week

Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.

We post a new challenge every Monday at 12:01 AM Eastern Time.

The latest Directory members

At Experiment Nation, we’re helping connect the Experimenters of the world.

All members of our Directory get promoted throughout our site and have the opportunity to be featured in a post.

Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

To get your FREE copy, sign-up for our newsletter.