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Comment mesurer le ROI de mon programme d’expérimentation?
How to measure your experimentation
program ROI? (In French)
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Recent posts
Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize
Simon shares how communication and UX are important to any optimization practice.
Microsoft’s Tim Mehta talks about managing an Experimentation Program
Tim Mehta talks about how he leverages both quantitative and quantitative research to find frustration points to optimize.
Série – Estruturando uma área de CRO na sua empresa – episódio 3 (Participação especial André Vieira)
Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre:
- Qual o ponto de partida para começar a investir em CRO?
- Popularização da experimentação: heurísticas e boas práticas — pontos positivos e negativos
- A qual área CRO melhor pertence dentro de uma empresa?
Dexter’s Joris Bryon on Common Practices, Starting a CRO agency, and how to spot a CRO imposter
Tracy Laranjo asks Dexter’s Joris Bryon about how we need to stop saying Best practices and start saying Common Practices His tips on starting a CRO agency and working with a partner And how to spot a CRO imposter.
Rohit Rayala on how he supported over 25 clients and drove an average growth rate of 154% in 12 months
Rohit talks to us about a process called PSIP that hoped him drive 154% growth for over 25 clients.
Aditi Gupta talks about influencing product roadmaps with experimentation
Manage expectation to avoid headaches when adjusting roadmaps based on experiment results.
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