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Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.
Whether you’re in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.
**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**
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eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
- Naoshi Yamauchi on nurturing an Experimentation culture with clients
- TUI’s Marianne Stjernvall on staying connected and navigating uncertain times
- Webtrends Optimize’s Matt Smith on handling clients’ most common objections
- Raze’s Siobhan Solberg: Going from music to Experimentation
- Circle Media’s Eddie Aguilar on the importance of gaining trust
🎙️ Our latest podcast episodes
CRO Wordle of the Week
Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.
We post a new challenge every Monday at 12:01 AM Eastern Time.
Every 2 weeks, we share the funniest CRO and Experimentation memes from our friends over at CROMemes.com.
Check out our latest memes archive here.
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Our latest book
With intros from Shiva Manjunath, Andra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.
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