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Experiment Nation: The Conference RELOADED :: Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
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The CRO Meme of the Week(ish): #002
See the best CRO Meme of the week as voted by the community!
CRO não é um profissional e sim um processo (participação especial André Gillich)
Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação.
Curology’s Darian Rusow on App Store Optimization and 2 important traits CROs should have
Curology’s Darian Rusow talks about App Store Optimization and the two important traits CROs should have.
In case you missed it: #002
Here are some of the most popular Experimentation posts on LinkedIn from the last week.
Experiment Nation: The Conference RELOADED :: The Science of Business with Jonny Longden
Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit.
Specsavers’ Steph Le Prevost on growing a top UK CRO program
Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.
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