Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Always start by testing your best variation with Zach Lebovics
    Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn’t solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for product managers.

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With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

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