Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Navigating Experimentation at Startups with Avishek Basu Mallick
    Avishek Basu Mallick, a Senior PM at CheapOair talks about: – Experimentation at scale: Even with high traffic, rigorous experimentation is crucial. – Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas. – Communicating progress: Regular updates with leadership build trust and ensure alignment. – Personalization is nuanced: Distinguish between customization, segmentation, and true personalization. – Generative AI’s potential: Explore its use for simplifying the travel planning experience.

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