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- A/B Testing Statistics Concepts Experimenters must know with Ronny KohaviLearn A/B Testing Statistics, how to use Overall Evaluation Criterion, Twyman’s law, how much traffic do you need to run A/B tests, and other statistical concepts all Experimenters must know.
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Recent interviews
A/B Testing Statistics Concepts Experimenters must know with Ronny Kohavi
Learn A/B Testing Statistics, how to use Overall Evaluation Criterion, Twyman’s law, how much traffic do you need to run A/B tests, and other statistical concepts all Experimenters must know.
Build or buy your Google Optimize replacement with Kenneth Kutyn
Are you looking to replace Google Optimize? On Experiment Nation’s recent podcast, Charlotte April Bomford chats with Kenneth Kutyn about replacing Google Optimize, how to select a new vendor, and whether it’s worth building your own Experimentation Platform (spoiler alert: the answer is usually no).
More Interviews
CXL’s Gertrud Vahtra explains how to develop and prioritize hypotheses
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Online Dialogue’s Ton Wesseling shares his thoughts on how CRO will probably die
Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
Highlighting the need to promote diversity in the CRO industry with Scribe Media’s Michelle Mosher
Recent Opinions by Rommil Santiago
The Best CROs start with RESEARCH with Rommil Santiago
Where should you start testing, like with most processes, starting is usually the most challenging part.
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You don’t have to A/B test everything. Be smart by having guiding principles.
Read morePast opinions
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