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This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive impacts to CRO.
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Our latest podcast episodes
Symplify’s Mika Sano Janze shares her advice for those looking to get into CRO
With intros from Shiva Manjunath, Andra Baragan, and Tracy Laranjo, CAPM, our new eBook compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter. Learn how to get it FREE!
Check out the CRO Memes of the last 2 weeks!
The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas.
Experiment Nation: The Conference Reloaded :: What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.
Episode 1 of Where I Started – a new mini-series by Experiment Nation and Ontrack Digital that explores how Experimenters got into the field.
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