Experiment Nation - Conversations with the world's Experimenters.

Experiment Nation – Conversations with the world’s Experimenters.

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We will be holding an online, 100% on-demand conference this fall with dozens of speakers from around the world. If you want access, signup for our bi-weekly newsletter and we’ll share private links to the sessions this September.

How Wordle proves that Experimentation works

If you haven’t tried it yet, Wordle is a popular online game where you have to guess a 5-letter word within 6 tries – and it’s quite fun and addictive. Every day there is a new word to guess, and everyone gets the same word. It cleverly lets you post how you solved (or didn’t) the daily puzzle – which often sparks some lovely conversation online. But how is it like Experimentation?


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On top of receiving our latest eBook of 60+ insightful learnings from Experimenters from around the world, you’ll get exclusive access to our upcoming virtual Conference, interviews, news, and articles via email every 2 weeks. Subscribers also get 10% off our merch store, access to our Slack channel, and exclusive access to our annual online conference.

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Recent interviews

How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.

Choosing the right A/B testing tool with Product for Product 

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.

Whether you’re in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.

**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**

🎙️ Our latest podcast episodes

CRO Wordle of the Week

Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.

We post a new challenge every Monday at 12:01 AM Eastern Time.

CRO Memes

Every 2 weeks, we share the funniest CRO and Experimentation memes from our friends over at CROMemes.com.

Check out our latest memes archive here.

The latest Directory members

At Experiment Nation, we’re helping connect the Experimenters of the world.

All members of our Directory get promoted throughout our site and have the opportunity to be featured in a post.

Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

To get your FREE copy, sign-up for our newsletter.

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