Experiment Nation – The Global Conversion Rate Optimization Community

Watch this week’s video

  • Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick
    So much is spent on ads that it’s a no-brainer to invest in ad optimization. Embracing experimentation and learning from failures is essential for long-term success in performance marketing. Experiment Nation’s Tracy Laranjo spoke with Joe Fitzpatrick about reasons why your ads aren’t working and what you can do about it.

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“One of the main ways I keep up to date on marketing nowadays is newsletters. Here are my favorites: […] Experiment Nation – newsletter by Rommil Santiago covering the experimentation space. Links to articles, events, memes etc.”Alex Birkett, Co-founder of Omniscient Digital

“I used to be a newsletter junkie. I’ve since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist. These are […] Rommil Santiago’s Experiment Nation newsletter.”Luka Nikoli?, Web Optimization Specialist at Avast

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Our latest book

With intros from Shiva ManjunathAndra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.

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CRO Wordle of the Week

Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.

We post a new challenge every Monday at 12:01 AM Eastern Time.