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Online Dialog’s Ton Wesseling shares how he got started and some of the mistakes he’s made
Our new podcast host, Richard Joe, speaks to Online Dialog’s Ton Wesseling about how he got started and the lessons he learned during his career.
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Recent interviews
Experimenter of the Week: Dorian Gonzalez
Check out our Experimenter of the week!
How to verify your data truly reflects user behaviour with Florent Buisson
Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.
In this episode, he shares:
Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.
More Interviews
Naoshi Yamauchi on nurturing an Experimentation culture with clients
UI design is hard work — but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier
How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program
UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research
Spencer Gray on how CRO is not a standalone service but rather a team sport
Recent Opinions by Rommil Santiago
Test before you build anything or you’ll waste time course-correcting with Rommil Santiago
There’s a lot of talk about how to find things to test, how to analyze tests, and the importance of iterating on tests. This week, I was thinking about how I could add something a little different to the conversation and decided to share my thoughts about when to run a test – particularly when building products.
Read more3 ways to be a better Experimentation leader with Rommil Santiago
Even if you are the best Experimenter at your company, unless you are able to nurture a culture of Experimentation – you’ll end up constantly fighting uphill battles. Here are a few quick pointers on how to be a better Experimentation leader.
Read morePast opinions
- Can you run tests on sites with little traffic?
- 3 ways to be a better Experimentation leader with Rommil Santiago
- What Hawaiian Pizza can teach us about creating a more inclusive CRO industry
- How do I change people’s attitudes towards Experimentation?
- Test before you build anything or you’ll waste time course-correcting with Rommil Santiago
🎙️ Our latest podcast episodes
CRO Wordle of the Week
Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.
We post a new challenge every Monday at 12:01 AM Eastern Time.
The latest Directory members
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At Experiment Nation, we’re helping connect the Experimenters of the world.
All members of our Directory get promoted throughout our site and have the opportunity to be featured in a post.
Our latest book
With intros from Shiva Manjunath, Andra Baragan, and Tracy Laranjo, our book compiles over 60 learnings from 2 years’ worth of interviews with Experimenters from around the world to help you get a leg up on becoming a better Experimenter.
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