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The weekly buzz: June 16, 2021
👉 How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics
👉 Don’t Be Intimidated By Sample Size, Learn About It! by Kelly Wortham from Search Discovery
👉 It takes a flywheel to fly by Aleksander Fabijan, Benjamin Arai, Pavel Dmitriev & Lukas Vermeer
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Recent posts
ConvertCart’s Shaivi Sahay on figuring out what to test first
Learn about how Shaivi approaches new CRO challenges.
Maulin Shah shares his key elements of an experimentation roadmap
Maulin Shah shares his key elements of an experiment-driven roadmap
What Experiment Nation is listening to this summer
Summer is upon us, and with it, longer days – and hopefully some time, here and there, to relax andContinue reading “Experiment Nation – Connecting Experimenters and Conversion Rate Optimizers to new ideas and each other”
Willful’s Tracy Laranjo on how the Experimentation Community has made her a better Experimenter
Tracy also shares a peek behind the curtain of what it’s like to work on Experiment Nation.
The weekly buzz: June 2, 2021
👉 How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics
👉 Don’t Be Intimidated By Sample Size, Learn About It! by Kelly Wortham from Search Discovery
👉 It takes a flywheel to fly by Aleksander Fabijan, Benjamin Arai, Pavel Dmitriev & Lukas Vermeer
Sam Media’s Kudakwashe Shamu on how designers have to get out of their comfort zones
Kudakwashe shares his advice to designers out there who haven’t yet embraced Experimentation.
Featured Directory Members
Gabriella Paixão
For now, I’m just getting more and more confident about my experimentation skills. Studying and working hard to be the best I can.
Gerda Vogt-Thomas
Just launched a website and a video podcast about building it @ http://www.koalatative.com
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At Experiment Nation, we’re helping connect the Experimenters of the world.
All members of our Directory get promoted throughout our site and have the opportunity to be featured in a post.
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The weekly buzz: May 26, 2021
👉 Upsides to Unshipping: The Art of Removing Features and Products by Reforge
👉 Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood
👉 Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce
⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. 📢
👉 Upsides to Unshipping: The Art of Removing Features and Products by Reforge
👉 Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood
👉 Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce
⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. 📢
Adventures in Experimentation: A deep-dive into CRO tools
John and Marion deep dive into their favorite CRO tools, and the importance of a diverse experimentation portfolio.
The weekly buzz: May 21, 2021
👉 Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the “peanut butter and jelly” of customer insights.
👉 What you can learn from one extra experiment: Kevin Dunn explains how you may miss out if you are only doing A/B testing, or following the Change One Single Thing (COST) approach to experimentation.
👉 How does Failure help you in Experimentation? Craig Sullivan shares Tesla’s experience with experimentation and failure.
📢 If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ⏰
Principais diferenças da atuação de CRO em agência e dentro da empresa
A cultura da otimização de conversão e experimentação tem crescido no Brasil nesses últimos anos e reunimos aqui alguns erros principais de quem está começando a atuar na área.
Amazon’s Joey Herzberg on ensuring that work is always aligned with what the customer wants
Joey talks about how to always be aligned to customer needs, working across functions and his drone work.
The weekly buzz: May 14, 2021
Here’s the latest Weekly Buzz. 🐝 Links in the doc!
👉 Why we use #experimentation quality as the main #KPI for our experimentation platform from Booking.com
👉 A/B Testing and Experimentation: Tactics From Matt Gershoff
📢 If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 21st. ⏰ And remember…
“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”
