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Tips on running a Test-to-Learn Experimentation Program with Shiva Manjunath
Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.
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Recent posts
Making product decisions with bayesian analysis
Positive John dives into the suitability of Bayesian inference for product decisions.
Seven lessons from running 22,000 AB tests with Ayat Shukairy
In this session, Ayat Shukairy will share the lessons learned by analyzing over 22,000 AB tests on 700 CRO projects. These lessons paint the common patterns that helped us deliver upwards of 50% success rates on AB testing programs.
Women in experimentation: What holds us back?
In this session – recommended for women in experimentation and those working with them – Bithika will help identify blind spots and hopes to help women and teams reach their true potential.
Video and Podcast available now!
Migrando para a área de experimentação vindo do Jornalismo (participação especial Fabricio Migues)
Hoje começamos um novo papo em nosso podcast: como migrar para a área de experimentação? Nosso convidado especial é Fabricio Migues, CRO Manager na Small World Financial Services, conta pra gente como foi sair da área de jornalismo e relações públicas e adentrar na experimentação, como aproveitar seus aprendizados e conhecimentos da área de comunicação dentro de CRO e como isso o tem ajudado.
Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers
Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.
Série: Estruturando uma área de CRO na sua empresa – episódio 2
Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre:
- Qual o ponto de partida para começar a investir em CRO?
- Popularização da experimentação: heurísticas e boas práticas — pontos positivos e negativos
- A qual área CRO melhor pertence dentro de uma empresa?
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