About Experiment Nation - Experiment Nation

Experiment Nation is an award-winning community of Conversion Rate Optimizers and Product Experimenters founded by Rommil Santiago to help give every Experimenter a Voice.

Experiment Nation’s Values

These values guide Experiment Nation’s decisions as we strive to realize our vision.

We will	We won’t
Prioritize promoting CROs and Experimenters	Prioritize promoting brands
Create content with the goal of connecting Experimenters from around the world	Create content for the sake of creating content
Solve Experimenters’ needs	Only solve for Experiment Nation’s or 3rd party brands’ needs
Welcome all forms of Experimentation and Experimenter – supporting Diversity, Equality, and Inclusion	Minimize any reasonable perspective or approach of other Experimenters; or play a passive role in promoting the voices of Experimenters who are often overlooked
Grow the Experiment Nation community responsibly	Pursue revenue at the expense of a healthy experimenter community or our values
Allow Experimenters to promote themselves	Dilute conversations with too many Sponsored messages
Be bootstrapped as much as possible	Accept sponsorship.

Community Stats

Channel	Approximate Size	Top 3 Locations
Website	12K Unique Visitors / Year	US, Canada, India
YouTube Subscribers	10.5K	US, Canada, Mexico
LinkedIn Followers	3.5K	Canada, UK, Netherlands
Newsletter Subscribers	2.5K	US, UK, Canada
Directory Members	700 (250 CRO Certified)	US, UK, Canada
Slack Community	640	CET, PST, EST

Last updated August 24, 2024

Our Season 4 Podcast / YouTube hosts

Rommil Santiago
Founder, Experiment Nation

Canada

Tracy Laranjo
Fractional Head of CRO & Experimentation

Canada

Charlotte April Bomford
Digital Producer at
The Digital Mavens

Australia

Gerda Vogt-Thomas
Co-Founder of Koalatative

Canada

Ana Kerkovic
Optimizer at Accelerated

Serbia

Khalil Guliwala
Marketing Manager at Creative Market

Canada

Simon Girardin
CRO Manager at
ConversionAdvocates

Canada

Nick Phipps
Head of CRO at idhl

United Kingdom

Muqtadaa Miandara
Senior Optimization Specialist at Upbound Group

United States

Richard Joe
CRO Manager at MyState Bank

Australia

Daniel Martin del Campo
Podcast Host of Experiment Nation in Spanish

Mexico

The CRO Qualification Exam board

The Board oversees the quality and the structure of Experiment Nation’s CRO Qualification Exam – ensuring that it is fair, representative of our industry, and without bias.