Experiment Nation is an award-winning community of Conversion Rate Optimizers and Product Experimenters founded by Rommil Santiago to help give every Experimenter a Voice.
Experiment Nation’s Values
These values guide Experiment Nation’s decisions as we strive to realize our vision.
| We will | We won’t |
|---|---|
| Prioritize promoting CROs and Experimenters | Prioritize promoting brands |
| Create content with the goal of connecting Experimenters from around the world | Create content for the sake of creating content |
| Solve Experimenters’ needs | Only solve for Experiment Nation’s or 3rd party brands’ needs |
| Welcome all forms of Experimentation and Experimenter – supporting Diversity, Equality, and Inclusion | Minimize any reasonable perspective or approach of other Experimenters; or play a passive role in promoting the voices of Experimenters who are often overlooked |
| Grow the Experiment Nation community responsibly | Pursue revenue at the expense of a healthy experimenter community or our values |
| Allow Experimenters to promote themselves | Dilute conversations with too many Sponsored messages |
| Be bootstrapped as much as possible | Accept sponsorships from A/B Testing Platform Vendors |
Community Stats
| Channel | Approximate Size | Top 3 Locations |
|---|---|---|
| Website | 12K Unique Visitors / Year | US, Canada, India |
| YouTube Subscribers | 10K | US, Canada, Mexico |
| LinkedIn Followers | 3.5K | Canada, UK, Netherlands |
| Newsletter Subscribers | 2.5K | US, UK, Canada |
| Directory Members | 700 (250 CRO Certified) | US, UK, Canada |
| Slack Community | 640 | CET, PST, EST |
Our Season 4 Podcast / YouTube hosts
Rommil Santiago
Founder, Experiment Nation and Solution Strategy Director at Optimizely
Canada
Tracy Laranjo
Fractional Head of CRO & Experimentation
Canada
Charlotte April Bomford
Digital Producer at
The Digital Mavens
Australia
Gerda Vogt-Thomas
Co-Founder of Koalatative
Canada
Ana Kerkovic
Optimizer at Accelerated
Serbia
Khalil Guliwala
Marketing Manager at Creative Market
Canada
Simon Girardin
CRO Manager at
ConversionAdvocates
Canada
Nick Phipps
Head of CRO at idhl
United Kingdom
Muqtadaa Miandara
Senior Optimization Specialist at Upbound Group
United States
Richard Joe
CRO Manager at MyState Bank
Australia
The CRO Qualification Exam board
The Board oversees the quality and the structure of Experiment Nation’s CRO Qualification Exam – ensuring that it is fair, representative of our industry, and without bias.
Rommil Santiago
Founder, Experiment Nation and Solution Strategy Director at Optimizely
Canada
Shiva Manjunath
Senior Web Product Manager, CRO at Motive
United States
Eden Bidani
Conversion Copywriter. Marketing and Acquisition Strategist at
Green Light Copy
Isreal
Siobhan Solberg
Founder of Raze
Greece
Michael St Laurent
Managing Director, Conversion North America
Canada
Edd Saunders
Optimisation Consultant, LeanConvert
United Kingdom
Haley Carpenter
Founder of Chirpy
United States
Pritul Patel
Senior Product Lead, Experimentation Platform and Program, Peakcock
United States
Ryan Webb
Conversion Optimisation Consultant, Ryan Webb Consultancy
United Kingdom
Andra Baragan
Founder, Ontrack Digital
Romania
Marion Ravel
Optimisation Specialist, Programme Alimentaire Mondial
Italy
Lorenzo Carreri
CRO and Experimentation Consultant, Speero
United Kingdom