About Experiment Nation

Experiment Nation is an award-winning community of Conversion Rate Optimizers and Product Experimenters founded by Rommil Santiago to help give every Experimenter a Voice.

Experiment Nation’s Values

These values guide Experiment Nation’s decisions as we strive to realize our vision.

We willWe won’t
Prioritize promoting CROs and ExperimentersPrioritize promoting brands
Create content with the goal of connecting Experimenters from around the worldCreate content for the sake of creating content
Solve Experimenters’ needsOnly solve for Experiment Nation’s or 3rd party brands’ needs
Welcome all forms of Experimentation and Experimenter – supporting Diversity, Equality, and InclusionMinimize any reasonable perspective or approach of other Experimenters; or play a passive role in promoting the voices of Experimenters who are often overlooked
Grow the Experiment Nation community responsiblyPursue revenue at the expense of a healthy experimenter community or our values
Allow Experimenters to promote themselvesDilute conversations with too many Sponsored messages
Be bootstrapped as much as possibleAccept sponsorships from A/B Testing Platform Vendors

Community Stats

ChannelApproximate SizeTop 3 Locations
Website12K Unique Visitors / YearUS, Canada, India
YouTube Subscribers4.1KUS, Canada, Mexico
LinkedIn Followers3.5KCanada, UK, Netherlands
Newsletter Subscribers2.5KUS, UK, Canada
Directory Members700 (250 CRO Certified)US, UK, Canada
Slack Community600CET, PST, EST
Last updated May 18, 2024

Our Season 4 Podcast / YouTube hosts

Rommil Santiago
Founder, Experiment Nation and Solution Strategy Director at Optimizely

Canada

Shiva Manjunath
Fractional Head of CRO & Experimentation

Canada

Charlotte April Bomford
Digital Producer at
The Digital Mavens

Australia

Gerda Vogt-Thomas
Co-Founder of Koalatative

Canada

Ana Kerkovic
Optimizer at Accelerated

Serbia

Khalil Guliwala
Marketing Manager at Creative Market

Canada

Simon Girardin
CRO Manager at
ConversionAdvocates

Canada

Nick Phipps
Head of CRO at idhl

United Kingdom

Muqtadaa Miandara
Senior Optimization Specialist at Upbound Group

United States

The CRO Qualification Exam board

The Board oversees the quality and the structure of Experiment Nation’s CRO Qualification Exam – ensuring that it is fair, representative of our industry, and without bias.

Rommil Santiago
Founder, Experiment Nation and Solution Strategy Director at Optimizely

Canada

Shiva Manjunath
Senior Web Product Manager, CRO at Motive

United States

Eden Bidani
Conversion Copywriter. Marketing and Acquisition Strategist at
Green Light Copy

Isreal

Siobhan Solberg
Founder of Raze

Greece

Michael St Laurent
Managing Director, Conversion North America

Canada

Edd Saunders
Optimisation Consultant, LeanConvert

United Kingdom

Haley Carpenter
Founder of Chirpy

United States

Pritul Patel
Senior Product Lead, Experimentation Platform and Program, Peakcock

United States

Ryan Webb
Conversion Optimisation Consultant, Ryan Webb Consultancy

United Kingdom

Andra Baragan
Founder, Ontrack Digital

Romania

Marion Ravel
Optimisation Specialist, Programme Alimentaire Mondial

Italy

Lorenzo Carreri
CRO and Experimentation Consultant, Speero

United Kingdom