About Experiment Nation

Experiment Nation is an award-winning community of Conversion Rate Optimizers and Product Experimenters founded by Rommil Santiago to help give every Experimenter a Voice.

Experiment Nation’s Values

These values guide Experiment Nation’s decisions as we strive to realize our vision.

We willWe won’t
Create content with the goal of connecting Experimenters from around the world.Create content for the sake of creating content
Solve Experimenters’ needs.Only solve for Experiment Nation’s or 3rd party brands’ needs.
Welcome all forms of Experimentation and Experimenter – supporting Diversity, Equality, and InclusionMinimize any reasonable perspective or approach of other Experimenters; or play a passive role in promoting the voices of Experimenters who are often overlooked
Grow the Experiment Nation community responsibly.Pursue revenue at the expense of a healthy experimenter community or our values.
Allow Experimenters to promote themselves.Dilute conversations with too many Sponsored messages.
Be bootstrapped as much as possible.Accept sponsorships from A/B Testing Platform Vendors.

Community Stats

ChannelApproximate SizeTop 3 Locations
Website12K Unique Visitors / YearUS, Canada, India
LinkedIn Followers3.5KCanada, UK, Netherlands
YouTube Subscribers2.8KUS, Canada, Mexico
Newsletter Subscribers2.5KUS, UK, Canada
Directory Members700 (250 CRO Certified)US, UK, Canada
Slack Community600CET, PST, EST
Last updated May 13, 2024

The CRO Qualification Exam board

The Board oversees the quality and the structure of Experiment Nation’s CRO Qualification Exam – ensuring that it is fair, representative of our industry, and without bias.

Rommil Santiago
Founder, Experiment Nation and Solution Strategy Director at Optimizely

Canada

Shiva Manjunath
Senior Web Product Manager, CRO at Motive

United States

Eden Bidani
Conversion Copywriter. Marketing and Acquisition Strategist at
Green Light Copy

Isreal

Siobhan Solberg
Founder of Raze

Greece

Michael St Laurent
Managing Director, Conversion North America

Canada

Edd Saunders
Optimisation Consultant, LeanConvert

United Kingdom

Haley Carpenter
Founder of Chirpy

United States

Pritul Patel
Senior Product Lead, Experimentation Platform and Program, Peakcock

United States

Ryan Webb
Conversion Optimisation Consultant, Ryan Webb Consultancy

United Kingdom

Andra Baragan
Founder, Ontrack Digital

Romania

Marion Ravel
Optimisation Specialist, Programme Alimentaire Mondial

Italy

Lorenzo Carreri
CRO and Experimentation Consultant, Speero

United Kingdom