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- Stop having bad test ideas – with Bart Schutz
- How to be a good Experimentation LEADER with Cristina Pujol
- The Best CROs start with RESEARCH with Rommil Santiago
- Pragmatists will grow the CRO industry – not purists – with Matt Scaysbrook
- How to be good at coding A/B tests with Jeroen Wiersma
- The CRO Survival guide with Carlos Trujillo
- Stop wasting time by having principles with Rommil Santiago
- The top 3 things CROs forget to do with Alexandra Matheny
- The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
- How to adopt a CRO mindset for life optimization with Ruben de Boer
- How to build a customer journey map with Anthony Wallace
- How to land a great job in CRO (and earn what you’re worth) with Tracy Laranjo
- Zuko Analytics’ Alun Lucas on Why good form design is important and common form optimization myths
- Pre-test planning: The Red-Headed Stepchild of Experimentation with Haley Carpenter
- Experimenter of the Week: Charlotte April Bomford
- Why Focus on Skeptical First-time Buyers? with Rishi Rawat
- Loblaw Digital’s Rommil Santiago shares how to create a quick and dirty Learning Agenda
- Online Dialogue’s Ton Wesseling shares his thoughts on how CRO will probably die
- Announcing the 2022 Experiment Nation Conference Award Winners
- CRO Memes Digest #18
- Test before you build anything or you’ll waste time course-correcting with Rommil Santiago
- Not every insight is derived from an A/B Test with Daniela Marquez
- CRO Memes Digest #17
- 3 ways to be a better Experimentation leader with Rommil Santiago
- Experimenter of the Week: Dorian Gonzalez
- CRO Memes Digest #16
- What Hawaiian Pizza can teach us about creating a more inclusive CRO industry
- How Europe leverages AI for optimization with Noémie Sauvage
- CRO Memes Digest #15
- How Wordle proves that Experimentation works
- Pizza Dough CRO with Simon Clark
- CRO Memes Digest #14
- Can you run tests on sites with little traffic?
- How to verify your data truly reflects user behaviour with Florent Buisson
- CRO Memes Digest #13
- How do I change people’s attitudes towards Experimentation?
- How to make a better sandwich: An introduction to multivariate testing with Danielle Gunraj
- Choosing the right A/B testing tool with Product for Product
- CRO Memes Digest #12
- Experiment Cartography :: Building the Perfect Roadmap with Kenya Davis and Krissy Tripp
- How to rally your team around Voice of Customer research with Tracy Laranjo
- Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
- Developing a Culture of Testing/Experimentation with Anil Batra
- CRO Memes Digest #11
- Jessica James on optimizing in the online gaming space and what she misses about the UK
- Where are the users? with Moshe Mikanovsky
- CRO Memes Digest #10
- Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders
- Rachel Harrison on how CROs can work remotely and still remain impactful
- CRO Memes Digest #9
- LeanConvert’s Edd Saunders on the importance of web performance and Google’s Core Web Vitals
- Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
- The importance of keeping current: A conversation with Webtrends Optimize’s Sandeep Shah
- CRO Memes Digest #8
- Building a team in a cost-effective way: Tips from Luke McDermott
- How to make a customer-centric diagnosis with Marion Ravel
- Reducing the cost of running an experimentation program with Tasin Reza
- CRO Memes Digest #7
- What 13 Years of A/B Testing Revealed with Rishi Rawat
- What’s the best time to send an email with Deborah O’Malley
- CRO Memes Digest #6
- The challenges nobody talks about with Taz Risma
- Where I Started: Dennis van der Heijden
- We Need More ART in CRO with Jimmy Barber
- Symplify’s Mika Sano Janze shares her advice for those looking to get into CRO
- CRO Memes Digest #5
- Moving Beyond Spaghetti Testing with Haley Carpenter
- What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
- Where I Started: Shiva Manjunath
- Speero’s Experimentation Maturity Audit with Edgar Spongolts
- CRO Memes Digest #4 – The Best of 2021
- Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall
- Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio
- Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray
- Aiven’s Petra Lylander on experimentation documentation and processes
- Perxels’ Olabanji Ewenla on Growth Product Managers vs. Product Managers – and why Experimentation is important to both
- CRO Memes Digest #3
- How to “Hack” Experimentation with Anthropology with Eden Bidani
- IU’s Sebastian Bernhardt on Best Approaches and the fun of connecting with the Experimentation Community
- Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson
- CRO Memes Digest #2
- Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
- CRO não é um profissional e sim um processo (participação especial André Gillich)
- Curology’s Darian Rusow on App Store Optimization and 2 important traits CROs should have
- In case you missed it: #002
- The Science of Business with Jonny Longden
- Specsavers’ Steph Le Prevost on growing a top UK CRO program
- Better Collective’s Luka Nikolic on the importance of hypotheses and “obliquity” to Experimentation
- In case you missed it: #001
- The CRO Meme of the Week(ish): #001
- Evelyn EBO talks about the importance of Experimentation to Product Managers
- Strategies are not made every day, improvements are with Siddhartha Kathpalia
- Global experimentation: Problem-solving at scale with Melanie Kyrklund
- Change management for Experimentation Culture – Do’s and Don’ts with Ruben de Boer
- Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs
- How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
- Tips on running a Test-to-Learn Experimentation Program with Shiva Manjunath
- Seven lessons from running 22,000 AB tests with Ayat Shukairy
- Women in experimentation: What holds us back?
- Migrando para a área de experimentação vindo do Jornalismo (participação especial Fabricio Migues)
- Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers
- Série: Estruturando uma área de CRO na sua empresa – episódio 2
- Comment mesurer le ROI de mon programme d’expérimentation?
- Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize
- Microsoft’s Tim Mehta talks about managing an Experimentation Program
- Série – Estruturando uma área de CRO na sua empresa – episódio 3 (Participação especial André Vieira)
- Dexter’s Joris Bryon on Common Practices, Starting a CRO agency, and how to spot a CRO imposter
- Rohit Rayala on how he supported over 25 clients and drove an average growth rate of 154% in 12 months
- Aditi Gupta talks about influencing product roadmaps with experimentation
- Série: Estruturando uma área de CRO na sua empresa – episódio 1
- The weekly buzz: July 30, 2021
- How Save the Children Italy’s Valerio De Biasio leverages CRO to help save lives
- Farfetch’s Luis Trindade on how to build a strong Experimentation Culture
- Guido X Jansen
- Experiment Nation chats with the folks behind CRO Memes
- Polestar’s Oliver Wyman on building an Optimization team and Experimentation culture
- ConvertCart’s Shaivi Sahay on figuring out what to test first
- The weekly buzz: June 16, 2021
- Maulin Shah shares his key elements of an experimentation roadmap
- Gabriella Paixão
- Gerda Vogt-Thomas
- Willful’s Tracy Laranjo on how the Experimentation Community has made her a better Experimenter
- The weekly buzz: June 2, 2021
- Sam Media’s Kudakwashe Shamu on how designers have to get out of their comfort zones
- The weekly buzz: May 26, 2021
- Adventures in Experimentation: A deep-dive into CRO tools
- The weekly buzz: May 21, 2021
- Amazon’s Joey Herzberg on ensuring that work is always aligned with what the customer wants
- The weekly buzz: May 14, 2021
- Kilo Health’s Lukas Petrauskas on how website copy is costing companies 30% of their website revenue
- Carlos Reyes
- Reprise Digital Spain’s Silvia Serrano on applying Maslow’s hierarchy of needs to CRO
- Spencer Gray on how CRO is not a standalone service but rather a team sport
- Ana Catarina Cizilio tells us about CRO in Brazil and the mindset needed for CRO
- Rachel Harrison
- Deborah O’Malley
- Kathleen Davey
- The 2021 Experiment Nation CRO Buzzword Tournament
- Question of the Week: Which of these menu pages would generate more orders?
- Specsavers’ Melanie Kyrklund on How to run a high-impact optimization program
- Question of the Week: How would you collect emails and why?
- CR-No: Addressing the lack of direction and primary calls to action on pages
- Question of the Week: Which product description page would drive more orders?
- CR-No: How to manage stakeholders and HiPPOs
- Question of the Week: Which product description page would lead to more cart additions?
- Adventures in Experimentation: The importance of the voice of customer to conversion optimization – as well as to the entire business
- SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization
- Jon MacDonald
- Oreoluwa Akinnawo
- Widerfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategy
- CR-No: Balancing between optimizing the entire customer journey vs. just the website
- Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi
- Twilio’s Justin Coons shares what you need to know about SEO Experimentation
- Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle
- The weekly buzz: January 20, 2021
- Adventures in Experimentation: Eden and John answer the question, “How many experiments should I run?”
- The weekly buzz: January 13, 2021
- The weekly buzz: January 6, 2021
- CR-No: Experiments should be backed by hypotheses – leave your best practices for your processes
- The weekly buzz: December 30, 2020
- The weekly buzz: December 23, 2020
- AWA digital’s Johann Van Tonder on the experimentation industry’s maturity, approaches, and attitudes
- Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization
- Experiment Nation News: The week of December 13, 2020
- WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics
- Experiment Nation News: The week of December 6, 2020
- Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named
- Podcast: The anniversary episode
- Bolt’s Gerda Vogt-Thomas shares how to approach standing up a CRO program
- Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI
- CXL’s Alex Atkins shares the challenges of SEO testing and coordinating a growth program
- Journey Further’s Experimenting in an Agile Environment with Magnolia Carvajal
- Optimization and the human mind with Guido X Jansen
- To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson
- Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu
- BMO’s Claire Yeh: Experimentation is key to Personalization success
- The how, what, and why of copy testing with Green Light Copy’s Eden Bidani
- Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion
- TechTarget’s Renee Thompson on how to effectively test on B2B customer properties
- Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea
- Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund
- Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario
- Highlighting the need to promote diversity in the CRO industry with Scribe Media’s Michelle Mosher
- Experimentation strategy with Accenture’s Geetu Mehta: Development and getting buy-in
- Concrete tips from CRO veteran Nermin Canik
- CXL’s Gertrud Vahtra explains how to develop and prioritize hypotheses
- Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf
- Nancy Kawatra on delivering value for the long-run
- Hatice Kaya: Balancing making clients happy while being true to the process
- How Spiralyze’s Sophie Buonassisi demonstrates the value of Experimentation to clients
- How Jobber’s Connor Bradley enables multi-channel Experimentation
- Anil Batra on why some companies are data-driven while others are not
- How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic
- Photomath’s Jennifer Lui on Experimentation and brand marketing
- How Henrik Kahra estimates the annual impact of Experiments
- Journey Further’s Jonny Longden: Just test the bloody thing
- Webtrends Optimize’s Matt Smith on handling clients’ most common objections
- Raze’s Siobhan Solberg: Going from music to Experimentation
- Circle Media’s Eddie Aguilar on the importance of gaining trust
- Naoshi Yamauchi on nurturing an Experimentation culture with clients
- Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev
- Conversion Studio’s Tracey Reed on making websites work harder
- Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics
- TUI’s Marianne Stjernvall on staying connected and navigating uncertain times
- Informa Market’s Tony Grant on getting people excited about Experimentation
- Dentsu Aegis Network’s Ric Riley on delivering value to clients
- Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation
- Salesforce’s Brandon Brackett: Over-communication above all
- Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program
- Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves
- De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture
- Alexandra Resnick on living and Experimenting during crazy times
- Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation
- Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder
- HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy
- Brent Jensen on driving growth through focused experimentation
- Autodesk’s Heather Voden on scaling marketing through Experimentation
- How Conversion’s Stephen Pavlovich convinces clients on Experimentation
- Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research
- Elise Maile on the importance of an Experimentation Roadmap and getting buy-in from developers
- How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program
- Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence
- Vipul Bansal: Experimentation is the right way to be wrong
- Gartner’s Shiva Manjunath on championing data over opinion and bias
- Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus
- Kenya Davis on the challenges of running an Experimentation program at a large corporation
- Opencare’s Greg Leach: Experimentation informs decision making
- Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance
- McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process?—?it’s part of a continuous customer-obsessed loop
- Exploring organizational design for Experimentation with Alek Toumert
- Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine
- How Josh Sookman drives product development through Experimentation
- TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools
- UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research
- Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments
- nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation
- IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity
- John Ostrowski: The path to a career in CRO is never straight
- Emeline Catherine Dit Cariot: Have Experimentation?—?will travel
- Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction
- Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth
- Jeff Goldenberg: How to approach clients who are resistant to Experimentation
- Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in
- Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine
- Brian David Hall: Sometimes you don’t seek out Experimentation?—?but it seeks you
- Cloudflare’s Scott Olivares: To get personalization right?—?have good manners and experiment
- Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation
- How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products
- Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor?
- UI design is hard work?—?but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier
- Angela Kang: A firm knowledge of statistics will help you excel at experimentation
- Josh Lobo on leveraging research and experimentation to drive innovation
- Don’t assume your customers’ motivations?—?only by talking directly to them can you grow
- Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation
- Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well
- A Conversion Conversation with TELUS Digital’s Jason Yang