Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.

Find Johann on Twitter: @amaclickclick

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Published by Tracy Laranjo

Interviewer/Podcaster at Experiment Nation