The weekly buzz: January 13, 2021

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Want to know which half of your advertising spend is wasted? Experimentation to the rescue! Read Tim Wilson’s latest blog post. https://www.searchdiscovery.com/blog/rct-study/
  2. Is breaking a UX convention worthwhile? Read NN/g’s latest post on maintaining consistency & adhering to standards. https://www.nngroup.com/articles/consistency-and-standards/
  3. How to get SEO and CRO to dance together? Get AWA Digital’s free e-book. https://www.awa-digital.com/ebook-how-to-get-seo-and-cro-to-dance-together/
  4. How founders, HiPPOS and the marketing culture are defeated by data. Bonus: Washing hands. Intrigued? Read Juliana Jackson’s Linkedin article. https://www.linkedin.com/pulse/how-founders-hippos-marketing-culture-defeated-data-bonus-jackson/
  5. Get your lesson in evolution of testing & optimization. Listen to the latest episode of Digital Analytics Power Hour podcast with guest Ton Wesseling. https://www.analyticshour.io/2021/01/12/158-the-evolution-of-testing-optimization-looking-back-and-looking-forward-with-ton-wesseling/

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: January 6, 2021

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. How do you scale your experimentation program? Read about the A/B Testing Flywheel method in this post by Aleksander Fabijan (Microsoft), Benjamin Arai (Microsoft), Pavel Dmitriev (Outreach.io), and Lukas Vermeer (Booking.com).
  2. Want to safely peek at your A/B test results early? Listen to Merritt Aho talk about his Sequential Testing calculator on Guido Janssen’s CRO Cafe podcast. (Bonus: Link to the calculator)
  3. From best UX research methods for every stage to CX vs. UX, NN/g published their top videos in 2020. (Bonus: UX Research Cheat Sheet)
  4. Want to know who to follow on LinkedIn to get your CRO fix (besides Experiment Nation)? Marco Basile compiled a list of some prolific CRO content creators.
  5. What is the role of best practices in CRO? Hear Shiva Manjunath (Gartner), Kenya Davis (Evolytics), Edie Aguilar (Circle Media Labs) & Siobhan Solberg (Raze) share their thoughts on the latest episode of CR-No podcast.

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: December 30, 2020

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Adding a scientific approach to the Lean Startup method is likely to produce higher revenue. Read this post by Harvard Business Review.
  2. Struggling to de-silo your experimentation program? Alek Toumert from Optimizely has some tips for you.
  3. 2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021. Forrester has a list with culture of experimentation on it.
  4. Can’t randomize users to run A/B tests? This post details Booking.com’s approach to running non-randomised experiments.
  5. Experiment Nation has a lot of new podcast series in the works for 2021. Check them out!

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: December 23, 2020

The Weekly Buzz. Watch the video for key takeaways.

1. Dark mode vs. light mode? How do people read online? For these and more insights, check out NN/g’s Top 10 #UX Articles of 2020! https://lnkd.in/g_CQSjQ

2. Can #Agile reclaim its aim of developing products that customers need? Read Jonny Longden‘s post on “How to embed experimentation into Agile product development.” https://lnkd.in/guuTsZy

3. From marketing lessons for uncertain times to growing organic traffic to ML, CXL published its list of top 10 articles of 2020. https://lnkd.in/gtHGUpD

4. Looking to understand the statistics behind A/B testing through simulations? Check out Tim Wilson and Search Discovery‘s A/B Test Simulator! https://lnkd.in/gJMgQHp

5. Building or buying an Experimentation tool? Read Chad Sanderson take on it https://lnkd.in/gtXAjMU

Want to be included in our round-up? Reach out to Bithika Mehra