The weekly buzz: May 26, 2021

πŸ‘‰ Upsides to Unshipping: The Art of Removing Features and Products by Reforge

πŸ‘‰ Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood

πŸ‘‰ Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce

⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. πŸ“’

πŸ‘‰ Upsides to Unshipping: The Art of Removing Features and Products by Reforge

πŸ‘‰ Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood

πŸ‘‰ Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce

⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. πŸ“’

The weekly buzz: May 21, 2021

πŸ‘‰ Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the β€œpeanut butter and jelly” of customer insights.

πŸ‘‰ What you can learn from one extra experiment: Kevin Dunn explains how you may miss out if you are only doing A/B testing, or following the Change One Single Thing (COST) approach to experimentation.

πŸ‘‰ How does Failure help you in Experimentation? Craig Sullivan shares Tesla’s experience with experimentation and failure.

πŸ“’ If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ⏰

The weekly buzz: May 14, 2021

Here’s the latest Weekly Buzz. 🐝 Links in the doc!

πŸ‘‰ Why we use #experimentation quality as the main #KPI for our experimentation platform from Booking.com

πŸ‘‰ A/B Testing and Experimentation: Tactics From Matt Gershoff

πŸ“’ If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 21st. ⏰ And remember…

“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”

The weekly buzz: January 20, 2021

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Is A/B Testing Effective? Findings based on 35,000 startups seems to suggest that BUT not in the same way you thought! https://hbswk.hbs.edu/item/is-ab-testing-effective-evidence-from-35000-startups
  2. What type of experiments have the biggest impact? The good folks at User Conversion and Qubit have the answer. https://www.userconversion.com/wp-content/uploads/2021/01/What-type-of-experiments-have-the-biggest-impact.pdf
  3. Cassandra Campbell shares some of Shopify’s experimentation culture rituals with Ben Labay in the latest “Testing Insights” video. https://www.youtube.com/watch?v=OSnQWFICU84&t=604s
  4. Tim Ash shares tips for experimentation culture spread in organizations on Guido Jansen’s CRO Cafe podcast. https://www.cro.cafe/podcast/unleash-your-primal-brain
  5. How many experiments should I run? Eden Bidani & John Ostrowski answer that in the latest episode of the “Adventures in Experimentation” podcast. https://experimentnation.com/2021/01/16/how-do-you-answer-the-question-how-many-experiments-should-i-run/

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: January 13, 2021

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Want to know which half of your advertising spend is wasted? Experimentation to the rescue! Read Tim Wilson’s latest blog post. https://www.searchdiscovery.com/blog/rct-study/
  2. Is breaking a UX convention worthwhile? Read NN/g’s latest post on maintaining consistency & adhering to standards. https://www.nngroup.com/articles/consistency-and-standards/
  3. How to get SEO and CRO to dance together? Get AWA Digital’s free e-book. https://www.awa-digital.com/ebook-how-to-get-seo-and-cro-to-dance-together/
  4. How founders, HiPPOS and the marketing culture are defeated by data. Bonus: Washing hands. Intrigued? Read Juliana Jackson’s Linkedin article. https://www.linkedin.com/pulse/how-founders-hippos-marketing-culture-defeated-data-bonus-jackson/
  5. Get your lesson in evolution of testing & optimization. Listen to the latest episode of Digital Analytics Power Hour podcast with guest Ton Wesseling. https://www.analyticshour.io/2021/01/12/158-the-evolution-of-testing-optimization-looking-back-and-looking-forward-with-ton-wesseling/

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: January 6, 2021

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. How do you scale your experimentation program?Β Read about the A/B Testing Flywheel method in this post by Aleksander Fabijan (Microsoft), Benjamin Arai (Microsoft), Pavel Dmitriev (Outreach.io), and Lukas Vermeer (Booking.com).
  2. Want to safely peek at your A/B test results early?Β Listen to Merritt Aho talk about his Sequential Testing calculator on Guido Janssen’s CRO Cafe podcast. (Bonus:Β Link to the calculator)
  3. From best UX research methods for every stage to CX vs. UX,Β NN/g published their top videos in 2020. (Bonus:Β UX Research Cheat Sheet)
  4. Want to know who to follow on LinkedIn to get your CRO fix (besides Experiment Nation)?Β Marco Basile compiled a list of some prolific CRO content creators.
  5. What is the role of best practices in CRO?Β Hear Shiva Manjunath (Gartner), Kenya Davis (Evolytics), Edie Aguilar (Circle Media Labs) & Siobhan Solberg (Raze) share their thoughts on the latest episode of CR-No podcast.

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: December 30, 2020

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Adding a scientific approach to the Lean Startup method is likely to produce higher revenue. Read this post by Harvard Business Review.
  2. Struggling to de-silo your experimentation program? Alek Toumert from Optimizely has some tips for you.
  3. 2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021. Forrester has a list with culture of experimentation on it.
  4. Can’t randomize users to run A/B tests? This post details Booking.com’s approach to running non-randomised experiments.
  5. Experiment Nation has a lot of new podcast series in the works for 2021. Check them out!

If you’d like to be included in our round-up, please reach out to Bithika Mehra.

The weekly buzz: December 23, 2020

The Weekly Buzz. Watch the video for key takeaways.

1. Dark mode vs. light mode? How do people read online? For these and more insights, check out NN/g’s Top 10 #UX Articles of 2020! https://lnkd.in/g_CQSjQ

2. Can #Agile reclaim its aim of developing products that customers need? Read Jonny Longden‘s post on “How to embed experimentation into Agile product development.” https://lnkd.in/guuTsZy

3. From marketing lessons for uncertain times to growing organic traffic to ML, CXL published its list of top 10 articles of 2020. https://lnkd.in/gtHGUpD

4. Looking to understand the statistics behind A/B testing through simulations? Check out Tim Wilson and Search Discovery‘s A/B Test Simulator! https://lnkd.in/gJMgQHp

5. Building or buying an Experimentation tool? Read Chad Sanderson take on it https://lnkd.in/gtXAjMU

Want to be included in our round-up? Reach out to Bithika Mehra

Experiment Nation News: The week of December 13, 2020

Experiment Nation News: The week of December 6, 2020 https://videopress.com/v/9qfDIr7k?preloadContent=metadata This week’s top stories: Jonny Longden speaks about how the “vast majority of business decisions are made based on Read more The weekly buzz: May 26, 2021 πŸ‘‰ Upsides to Unshipping: The Art of Removing Features and Products by Reforge πŸ‘‰ Browser Privacy Policy Updates – OptimizationContinue reading “Experiment Nation News: The week of December 13, 2020”

Experiment Nation News: The week of December 6, 2020

Experiment Nation News: The week of December 13, 2020 https://videopress.com/v/QaYl3Vem?preloadContent=metadata This week’s top stories: 1) CXL Institute released its The 2020 State of Conversion Optimization Report – https://lnkd.in/emqRGVW 2) AWA’s Dan Croxen-John shared their Read more The weekly buzz: May 26, 2021 πŸ‘‰ Upsides to Unshipping: The Art of Removing Features and Products by Reforge πŸ‘‰ Browser Privacy Policy Updates – OptimizationContinue reading “Experiment Nation News: The week of December 6, 2020”