The weekly buzz: January 20, 2021

The Weekly Buzz

Here’s the latest Weekly Buzz. Watch the video for key takeaways.

  1. Is A/B Testing Effective? Findings based on 35,000 startups seems to suggest that BUT not in the same way you thought! https://hbswk.hbs.edu/item/is-ab-testing-effective-evidence-from-35000-startups
  2. What type of experiments have the biggest impact? The good folks at User Conversion and Qubit have the answer. https://www.userconversion.com/wp-content/uploads/2021/01/What-type-of-experiments-have-the-biggest-impact.pdf
  3. Cassandra Campbell shares some of Shopify’s experimentation culture rituals with Ben Labay in the latest “Testing Insights” video. https://www.youtube.com/watch?v=OSnQWFICU84&t=604s
  4. Tim Ash shares tips for experimentation culture spread in organizations on Guido Jansen’s CRO Cafe podcast. https://www.cro.cafe/podcast/unleash-your-primal-brain
  5. How many experiments should I run? Eden Bidani & John Ostrowski answer that in the latest episode of the “Adventures in Experimentation” podcast. https://experimentnation.com/2021/01/16/how-do-you-answer-the-question-how-many-experiments-should-i-run/

If you’d like to be included in our round-up, please reach out to Bithika Mehra.


Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

You may also like

The weekly buzz: January 13, 2021

Here's the latest Weekly Buzz. Watch the video for key takeaways. Want to know which half of your advertising spend Read more

The weekly buzz: January 6, 2021

Here's the latest Weekly Buzz. Watch the video for key takeaways. How do you scale your experimentation program? Read about the Read more

The weekly buzz: December 30, 2020

Here's the latest Weekly Buzz. Watch the video for key takeaways. Adding a scientific approach to the Lean Startup method Read more

The weekly buzz: December 23, 2020

The Weekly Buzz. Watch the video for key takeaways. 1. Dark mode vs. light mode? How do people read online? Read more