What’s new this week in the world of experimentation?
Here’s the latest Weekly Buzz. ? Links in the doc!
? Why we use #experimentation quality as the main #KPI for our experimentation platform from Booking.com
? A/B Testing and Experimentation: Tactics From Matt Gershoff
? If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 21st. ? And remember…
“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”
Have an interesting piece of research or blog to share? Please reach out to Bithika Mehra, MBA, MSBA.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
- The CRO Statistical concepts all CROs should know featuring Ishan Goel - December 2, 2023
- Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick - November 25, 2023
- Maximizing Results: A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues - November 18, 2023