How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

  • Why intuition can actually be a good thing in data analytics
  • If you need to know R or Python to understand your users
  • Why and when causal analytics are important

Plus other statistical concepts explained in a way even a five-year-old could understand.

Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of one of the largest insurance companies in the US; he then published Behavioral Data Analysis with R and Python (O’Reilly), the book he wished he had had when he started. Florent holds a PhD in behavioral economics from the Sorbonne university in Paris.

Find Florent on LinkedIn:

Read Florent’s content on Medium:

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