Check out the CRO Memes of the last 2 weeks!
Category Archives: For LinkedIn
Best Practices are a starting point – not an excuse to avoid testing
You hear it often, “follow Best Practices” – where a best practice is something that has been generally accepted as the standard way of doing things to help maintain a certain level of quality. Interestingly, you’ll also often hear CROs arguing about them. But why would CROs, who are dedicated to improving the quality ofContinue reading “Best Practices are a starting point – not an excuse to avoid testing”
Jessica James on optimizing in the online gaming space and what she misses about the UK
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
Where are the users? with Moshe Mikanovsky
When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.
How many tests should you run per month?
Collin Crowel recently asked the community, “Is test velocity overrated?“. Where test velocity is the number of tests launched over a period of time. About 70% of respondents said “False” and I’m here to tell you that I’m firmly in the “it depends” camp”. Generally speaking, the goal of any Experimentation program should be toContinue reading “How many tests should you run per month?”
CRO Memes Digest #10
Check out the CRO Memes of the last 2 weeks!
Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders
This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation.
Rachel Harrison on how CROs can work remotely and still remain impactful
CROs that work with clients are always looking to be impactful. But in today’s remote/hybrid work environments – that’s become more challenging. Rachel Harrison shares her tips on how CROs can navigate this new world.
CRO Memes Digest #9
Check out the CRO Memes of the last 2 weeks!
LeanConvert’s Edd Saunders on the importance of web performance and Google’s Core Web Vitals
As the saying goes, every second counts. Edd walks us through Google’s Core Web Vitals as well as how he approaches testing for website performance.
Ask Experiment Nation: Aligning with challenging stakeholders
Challenging stakeholders are often hard to deal with. Here are 3 tips on how to make these interactions simpler.
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.
Meta-analysis: Do I have to run my test yet again?
Recently, there’s been a bit of buzz within the experimentation community around the concept of meta-analysis. For those unfamiliar with the concept, in a nutshell, it’s about looking at similar experiments altogether to pull insights. In fact, meta-analysis is actually considered the most trustworthy type of analysis out there. That said, it’s still prone toContinue reading “Meta-analysis: Do I have to run my test yet again?”
The CRO Salary Report: 2022
Are you being paid fairly? Find out. Experiment Nation conducted a CRO Salary survey and we have the results!
The importance of keeping current: A conversation with Webtrends Optimize’s Sandeep Shah
Webtrends Optimize’s Sandeep Shah was recently crowned CRO Memes’ Funniest CRO of the Year. Find out about his career, how he stays on top of the industry, and his upcoming personal project.
CRO Memes Digest #8
Check out the CRO Memes of the last 2 weeks!
Introducing the Weekly CRO Wordle
Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.
Building a team in a cost-effective way: Tips from Luke McDermott
Luke McDermott on Common CRO Political Obstacles and the most cost-effective ways to stand up a CRO team.
Ask Experiment Nation: I’ve tried everything and I can’t fix my funnel!
We’ve all been there. You have a problem in your funnel and can’t figure out how to fix it. Sometimes a minor mental-shift can help.
How to make a customer-centric diagnosis with Marion Ravel
Watch the full video.
Reducing the cost of running an experimentation program with Tasin Reza
In this session, Tasin Reza will be covering the areas where the companies can reduce their costs of experimentation, things that they will need to consider to increase their profitability.
What 13 Years of A/B Testing Revealed with Rishi Rawat
Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.
What’s the best time to send an email with Deborah O’Malley
What’s the best time to send an email? A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer. In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer.
The challenges nobody talks about with Taz Risma
Taz talks about the challenges around Experimentation that no one talks about.
Where I Started: Dennis van der Heijden
Episode 2 of Where I Started – a new mini-series by Experiment Nation and Ontrack Digital that explores how Experimenters got into the field.
We Need More ART in CRO with Jimmy Barber
This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive impacts to CRO.
Moving Beyond Spaghetti Testing with Haley Carpenter
The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas.
What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.
Where I Started: Shiva Manjunath
Episode 1 of Where I Started – a new mini-series by Experiment Nation and Ontrack Digital that explores how Experimenters got into the field.
Speero’s Experimentation Maturity Audit with Edgar Spongolts
Speero’s Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency’s Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation
Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall
Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake.
Looking back at 2021
Highlights from the last 12 months. Sure it’s a bit of a humblebrag, but it makes us feel good and we love feeling good.
Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio
Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long. In this session, we will discuss why, statically, best practices don’t work. It’s fun to know about the competitors, their results and ideas. It may generate new ideas and grab your attention when you’re starting to experiment, but that’s the only good thing. To have a great experiment culture, you need to learn from your tests. Let’s talk more about this?
Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray
CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.
Aiven’s Petra Lylander on experimentation documentation and processes
Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.
Perxels’ Olabanji Ewenla on Growth Product Managers vs. Product Managers – and why Experimentation is important to both
Olabanji Ewenla is a mentor, a Growth Product Manager, and a believer in Experimentation. Learn about his new book, “The Blood Money in Tech”.
How to “Hack” Experimentation with Anthropology with Eden Bidani
AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson
Experimentation post-conversion or how to switch from buying journey to customer journey.
Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
CRO não é um profissional e sim um processo (participação especial André Gillich)
Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação.
Curology’s Darian Rusow on App Store Optimization and 2 important traits CROs should have
Curology’s Darian Rusow talks about App Store Optimization and the two important traits CROs should have.
The Science of Business with Jonny Longden
Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit.
Specsavers’ Steph Le Prevost on growing a top UK CRO program
Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.
Better Collective’s Luka Nikolic on the importance of hypotheses and “obliquity” to Experimentation
If you didn’t know what the word, “obliquity” meant, read on and discover why it’s so important to Experimentation.