For LinkedIn Archives - Experiment Nation

Best Practices are a starting point – not an excuse to avoid testing

You hear it often, “follow Best Practices” – where a best practice is something that has been generally accepted as the standard way of doing things to help maintain a certain level of quality. Interestingly, you’ll also often hear CROs arguing about them. But why would CROs, who are dedicated to improving the quality ofContinue reading “Best Practices are a starting point – not an excuse to avoid testing”

Where are the users? with Moshe Mikanovsky

When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.

How many tests should you run per month?

Collin Crowel recently asked the community, “Is test velocity overrated?“. Where test velocity is the number of tests launched over a period of time. About 70% of respondents said “False” and I’m here to tell you that I’m firmly in the “it depends” camp”. Generally speaking, the goal of any Experimentation program should be toContinue reading “How many tests should you run per month?”

Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team

Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.

Meta-analysis: Do I have to run my test yet again?

Recently, there’s been a bit of buzz within the experimentation community around the concept of meta-analysis. For those unfamiliar with the concept, in a nutshell, it’s about looking at similar experiments altogether to pull insights. In fact, meta-analysis is actually considered the most trustworthy type of analysis out there. That said, it’s still prone toContinue reading “Meta-analysis: Do I have to run my test yet again?”

We Need More ART in CRO with Jimmy Barber

This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive impacts to CRO.

Moving Beyond Spaghetti Testing with Haley Carpenter

The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas.

Speero’s Experimentation Maturity Audit with Edgar Spongolts

Speero’s Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency’s Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation

Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall

Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake.

Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio

Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long.  In this session, we will discuss why, statically, best practices don’t work. It’s fun to know about the competitors, their results and ideas. It may generate new ideas and grab your attention when you’re starting to experiment, but that’s the only good thing. To have a great experiment culture, you need to learn from your tests. Let’s talk more about this?

Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray

CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.

CRO não é um profissional e sim um processo (participação especial André Gillich)

Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação.

The Science of Business with Jonny Longden

Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit.

Specsavers’ Steph Le Prevost on growing a top UK CRO program

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

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