We asked the CRO community: How do you document your experiments?

Experiment Nation partnered with CRO Tool and asked the CRO/Experimentation community how they documented their Experiments.

Some highlights

In general, the majority of Experimenters use Cloud-based storage to house their documentation, with very few using Experimentation-specific tools. Generally, most (>80%) are storing:

• Title
• Hypothesis
• Results
• Insights
• Screenshots
• Primary and secondary metrics

With that said, most are dissatisfied with the experience of finding older tests (>1 year old) whereas the few that were satisfied were using their tool’s search functionality.

View the full report

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