We asked the CRO community: How do you document your experiments?

Experiment Nation partnered with CRO Tool and asked the CRO/Experimentation community how they documented their Experiments.

Some highlights

In general, the majority of Experimenters use Cloud-based storage to house their documentation, with very few using Experimentation-specific tools. Generally, most (>80%) are storing:

  • Title
  • Hypothesis
  • Results
  • Insights
  • Screenshots
  • Primary and secondary metrics

With that said, most are dissatisfied with the experience of finding older tests (>1 year old) whereas the few that were satisfied were using their tool’s search functionality.

View the full report

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Connect with Experimenters from around the world

We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.

Rommil Santiago