Every week, Rommil Santiago, shares interesting LinkedIn posts that he runs across to help spark ideas and conversation. Here are this week’s finds:
“In software, we often abort A/B tests (randomized controlled experiments) that are clearly negative and hurt users (https://lnkd.in/eWuqBVw), but we never abort a positive experiment; if anything, we would either start a larger experiment or a replication run.
Merck announced Oct 1st that the results of Molnupiravir, an Oral Antiviral drug for COVID-19, are so good, they cut the trial short (https://lnkd.in/gUwqeBVA).
Health care is known to move slow, but there is also a push for more evidence-based health care. Is this such an example where we could do better by continuing the trial, and/or running a larger trial UNTIL Emergency Use Authorization is given? I’d love to hear from experts about why this decision makes sense in health care but not in the software world.”
Join the conversation: https://www.linkedin.com/posts/ronnyk_experimentguide-abtesting-healthcaredata-activity-6850519831188516864-tHKl
“I know it’s an old debate, but it’s an interesting one nevertheless: should CRO be called that or should it be called something else?
It’s not just semantics and detail – the issue is much deeper.
The fact is that most people view CRO as a kind of hacking and tactical ‘tweaking’ of small stuff, which is 100% wrong and means they are missing out on massive potential benefit.
What it really is, is simply using the scientific method to de-risk everything you do through proof. This can fuel big things and it can also improve a tonne of stuff which isn’t conversion.
So no, the name doesn’t do it any favours.”
Join the conversation: https://www.linkedin.com/posts/jonnylongden_should-cro-be-called-cro-activity-6850789848748449794-Gaor
“Product growth is not just top funnel acquisition, it happens at multiple touchpoints through out the customer journey. In my session for Product Drive this year I will talk about the 6 levers of growth and share some best practises around them.
Sign up here – https://lnkd.in/gazCg38k“
Join the conversation: https://www.linkedin.com/posts/aditigupta02_product-growth-is-not-just-top-funnel-acquisition-activity-6850484089280180224-3HIz
“Can you fit your brand strategy on 1 page?
If not, it’s likely too complex.”
Join the conversation: https://www.linkedin.com/posts/jasonvana_brandstrategy-activity-6850763126988644352–Hao