The Global Conversion Rate Optimization Community
In this presentation, Andra Baragan, the Founder of ONTRACK DIGITAL will walk you through what you need to know to build a strong, successful relationship with your clients and with your team.
You will learn:
– how to set expectations with your client from Day 1
– how to leverage operating procedures and automate your work
– how to communicate with clients and get stakeholder buy-in every time
10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency – he wants to share them with you.
After decades of acquisition marketing, companies are waking up to the fact that optimising the entire lifecycle of the customer is the way to go. That happens due to rising acquisition costs, cookie deprecation, siloes, company mentalities, etc.
In this session, Valentin will share insights from his 12 years of experience transitioning from CRO – website optimization to increase the conversion rate to CVO – experimenting towards improving the CLV.
Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.
A/B testing plays a critical role in decision-making – but so does AB Testing Statistics Mistakes. In data-driven companies, A/B tests not only prove positive impacts of product features (treatments) but also provide evidence to safely roll out neutral features that are not expected to move business metrics. When rolling out a neutral feature, we need to test if the treatment is non-inferior to control, and conventional A/B testing is not suitable in this case.
Add Exploration and Validation phases to your testing program – because most of your wins are fake.
Being an Experimentation leader requires a different set of skills. Vistaprint’s Cristina Pujol walks through the lessons she’s learned.
Where should you start testing, like with most processes, starting is usually the most challenging part.
This attitude has a negative impact on new entrants to the industry and sets completely the wrong tone for the next generation. The greater the participation in the industry, the stronger it will become – the wider that participation, the more ideas (and the more diverse those ideas) will come through. And that is only a good thing for us all longer-term.
How to be a good test coder with Jereon Wieresema
Carlos shares most strategic actions that a new Experimentation Strategist (or Program Manager) can execute during their first three months in the role to increase trust among the stakeholders and clients.
You don’t have to A/B test everything. Be smart by having guiding principles.
Many optimizers are good at using data to craft hypotheses. Great optimizers, however, build data-driven segments, analyze by business goals (not just test KPIs), and importantly, propose how to take action on campaign results.
Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini
Here are the most popular posts from the last 12 months!
Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.
Creating a customer journey map can help stakeholders better understand the customer’s experience, and helps ensure that all stakeholders are working towards the same goal. It can also help identify potential areas of improvement, and provide insights into how customers interact with your product, service, or organization.
Earlier this year, we asked the Experiment Nation community who were the CROs that they felt everyone should know because of their welcoming nature, openness to connecting folks with others, willingness to share their expertise, and being just all-around awesome folks. Here are the results along with what the community had to say about them.
If you change jobs quickly, will employers think you’re a job-hopper? Tracy shares her opinion.
Richard talks to Alun Lucas from Zuko Analytics about Form Optimization
Teams are horrible at this! They have no idea it should happen, and if they do, they’re usually lost and the approach is terrible. When you break it down, it’s really not difficult. This shouldn’t be a black box anymore.
Check out our Experimenter of the week!
During Experiment Nation’s recent conference, Rishi Rawat shared during his award-winning session why we should focus on Skeptical First-time Buyers.
If you’ve ever wondered how CROs document their Experiments, we’ve collected some information that might be useful to you.
Creating a Learning agenda doesn’t have to be complicated. Loblaw Digital’s Rommil Santiago shares how you can create one – in under 5 minutes.
Our new podcast host, Richard Joe, speaks to Online Dialog’s Ton Wesseling about how he got started, the lessons he learned during his career, and how the CRO industry will die.
Here are the best sessions and speakers of our most recent conference!
Check out the CRO Memes of the last 2 weeks!
There’s a lot of talk about how to find things to test, how to analyze tests, and the importance of iterating on tests. This week, I was thinking about how I could add something a little different to the conversation and decided to share my thoughts about when to run a test – particularly when building products.
Curiosity needs to be a driver in every experimenter’s toolkit. What is going on in the head of my customer? What is really their job-to-be-done? When buying flowers, we typically think of the standard occasions: Mother’s Day, Valentine’s Day, new baby & sympathy. But if we were to structure our ecommerce website on those occasions alone, we may be addressing the majority, but we’d be missing out on the real motivation behind the purchase as well as other reasons people buy flowers.
Check out the CRO Memes of the last 2 weeks!
Even if you are the best Experimenter at your company, unless you are able to nurture a culture of Experimentation – you’ll end up constantly fighting uphill battles. Here are a few quick pointers on how to be a better Experimentation leader.
Check out our Experimenter of the week!
Check out the CRO Memes of the last 2 weeks!
Pineapple on pizza. If you ever want to have a heated debate with a group of people, ask them if pineapple belongs on pizza. You’ll hear arguments about how people should be allowed to like what they like and that should be OK, as well as, pizza is XYZ and that anything different cannot beContinue reading “What Hawaiian Pizza can teach us about creating a more inclusive CRO industry”
Noémie Sauvage shares her industry knowledge about optimization in Europe. Check it out!
Check out the CRO Memes of the last 2 weeks!
If you haven’t tried it yet, Wordle is a popular online game where you have to guess a 5-letter word within 6 tries – and it’s quite fun and addictive. Every day there is a new word to guess, and everyone gets the same word. It cleverly lets you post how you solved (or didn’t) the daily puzzle – which often sparks some lovely conversation online. Interestingly, there are a lot of parallels between Wordle and the Craft of Experimentation. Find out how.
Optimization and Pizza Making are the same and Simon will help you understand how and why it is beneficial to let your dough prove for longer.
Check out the CRO Memes of the last 2 weeks!
From a pure experimentation perspective – one absolutely can forego using statistics and just see what happens. We can believe the dictionary, the dictionary definition of an experiment is: “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.” A scientific procedure (aka the scientific method) states nothing about having to use a statistical approach for analysis. However…
July saw the first event of CONVERT – a Conversion Optimisation Meetup in the South West of England.
Attended by 20 people, the evening was packed with interesting discussions around user behaviour tools and success stories. As with most events, a lot of valuable discussions came from networking and this was the perfect evening for that. Whether it was reconnecting with ex-colleagues or meeting someone with a similar role, it was brilliant to see. I for one had gotten too comfortable behind the screen!
Like with most processes, starting is usually the most challenging part. You know the feeling. It’s when you don’t have your flywheel going quite yet and you’re not sure at what stage to jump in. When it comes to Experimentation, the usual places I see people jump in are at the Research, Hypotheses creation, orContinue reading “Where should I start with testing?”
Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.
In this episode, he shares:
Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.
Check out the CRO Memes of the last 2 weeks!
Of course, there are a million ways to answer this question that range from demonstrating wins, being inclusive, and evangelism. This week, I thought of sharing a couple of the little things you can do that, if done consistently over time, can start to realize gains in the long run. Words matter Experimenters and CROsContinue reading “How do I change people’s attitudes towards Experimentation?”
A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four words for you: Monte Cristo Bread Pudding.
Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.
Whether you’re in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.
**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**
Check out the CRO Memes of the last 2 weeks!
You can do better than testing button colors, but how do you decide what to test when and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes. On this journey you will identify how each path can drive desired impacts by turning a formidable trek into a series of attainable milestones.
Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult” eBooks and helped make it easier for Canadians to write their wills online. Tracy is also one of the co-hosts of the Experiment Nation podcast where she chats with optimizers at the top of their game.
Beyond the 9-5, you can catch her knitting, crushing empires in Civ6, or napping with her cats.
eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. He is the founder of https://academy.optizent.com – A Digital Analytics training and education company.
Check out the CRO Memes of the last 2 weeks!
You hear it often, “follow Best Practices” – where a best practice is something that has been generally accepted as the standard way of doing things to help maintain a certain level of quality. Interestingly, you’ll also often hear CROs arguing about them. But why would CROs, who are dedicated to improving the quality ofContinue reading “Best Practices are a starting point – not an excuse to avoid testing”
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.
Collin Crowel recently asked the community, “Is test velocity overrated?“. Where test velocity is the number of tests launched over a period of time. About 70% of respondents said “False” and I’m here to tell you that I’m firmly in the “it depends” camp”. Generally speaking, the goal of any Experimentation program should be toContinue reading “How many tests should you run per month?”
Check out the CRO Memes of the last 2 weeks!
This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation.
CROs that work with clients are always looking to be impactful. But in today’s remote/hybrid work environments – that’s become more challenging. Rachel Harrison shares her tips on how CROs can navigate this new world.
Check out the CRO Memes of the last 2 weeks!
As the saying goes, every second counts. Edd walks us through Google’s Core Web Vitals as well as how he approaches testing for website performance.
Challenging stakeholders are often hard to deal with. Here are 3 tips on how to make these interactions simpler.
Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.
Recently, there’s been a bit of buzz within the experimentation community around the concept of meta-analysis. For those unfamiliar with the concept, in a nutshell, it’s about looking at similar experiments altogether to pull insights. In fact, meta-analysis is actually considered the most trustworthy type of analysis out there. That said, it’s still prone toContinue reading “Meta-analysis: Do I have to run my test yet again?”
Are you being paid fairly? Find out. Experiment Nation conducted a CRO Salary survey and we have the results!
Webtrends Optimize’s Sandeep Shah was recently crowned CRO Memes’ Funniest CRO of the Year. Find out about his career, how he stays on top of the industry, and his upcoming personal project.
Check out the CRO Memes of the last 2 weeks!
Do you love CRO? Do you love Wordle? You’re in luck. Every week, we publish a new CRO Wordle. We’ll do our best to keep the words 5 letters long, but we make no promises.
Luke McDermott on Common CRO Political Obstacles and the most cost-effective ways to stand up a CRO team.
We’ve all been there. You have a problem in your funnel and can’t figure out how to fix it. Sometimes a minor mental-shift can help.
Watch the full video.
In this session, Tasin Reza will be covering the areas where the companies can reduce their costs of experimentation, things that they will need to consider to increase their profitability.
Check out the CRO Memes of the last 2 weeks!
Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.
What’s the best time to send an email? A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer. In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer.
Check out the CRO Memes of the last 2 weeks!
Taz talks about the challenges around Experimentation that no one talks about.
Episode 2 of Where I Started – a new mini-series by Experiment Nation and Ontrack Digital that explores how Experimenters got into the field.
This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive impacts to CRO.
Symplify’s Mika Sano Janze shares her advice for those looking to get into CRO
Check out the CRO Memes of the last 2 weeks!
The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas.
Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.
Episode 1 of Where I Started – a new mini-series by Experiment Nation and Ontrack Digital that explores how Experimenters got into the field.
Speero’s Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency’s Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation
See the best CRO Memes from 2021!
Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake.
Highlights from the last 12 months. Sure it’s a bit of a humblebrag, but it makes us feel good and we love feeling good.
Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long. In this session, we will discuss why, statically, best practices don’t work. It’s fun to know about the competitors, their results and ideas. It may generate new ideas and grab your attention when you’re starting to experiment, but that’s the only good thing. To have a great experiment culture, you need to learn from your tests. Let’s talk more about this?
CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.
Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.
Olabanji Ewenla is a mentor, a Growth Product Manager, and a believer in Experimentation. Learn about his new book, “The Blood Money in Tech”.
See the best CRO Memes of the past 2 weeks!
AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.
Sebastian Bernhardt shares the story behind his new series called Best Approaches, CRO in Germany, and his love for connecting with the Experimentation community.
Experimentation post-conversion or how to switch from buying journey to customer journey.
See the best CRO Memes of the past 2 weeks!
A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação.
Curology’s Darian Rusow talks about App Store Optimization and the two important traits CROs should have.
Here are some of the most popular Experimentation posts on LinkedIn from the last week.
Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it. This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit.
Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.
If you didn’t know what the word, “obliquity” meant, read on and discover why it’s so important to Experimentation.
Here are some of the most popular Experimentation posts on LinkedIn from the last week.
See the best CRO Meme of the week as voted by the community!
Evelyn EBO shares her thoughts on why Product Managers should Experiment and how she gives back to the Product Community.
Strategies are not made every day, improvements are with Siddhartha Kathpalia
Global experimentation: Problem-solving at scale with Melanie Kyrklund
In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today.
Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.
How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.
Positive John dives into the suitability of Bayesian inference for product decisions.
Every week, Rommil Santiago shares interesting LinkedIn posts that he runs across to help spark ideas and conversation. Here are this week’s finds:
Most landing pages suck.
Prospects are scrambling for the exit button because of sloppy copy, confusing design and all the value buried down the page.
All mistakes that could be easily avoided with some key fixes and a better understanding of how to approach messaging. I’ve got my theory…
But I want to know… what do you think is the most important part of a landing page?
Join the conversation: https://www.linkedin.com/posts/dianewiredu_copywriting-marketing-cro-ugcPost-6853260391917740032-VWd6/
?Best practices are killing your website’s conversions. So STOP! ?
Here’s what you should do instead:??
?Use your analytics to see where the bottlenecks are
?Research. Research. Research.
?Talk to your sales team. Know their tricks. Then figure out a way to recreate that on your website.
?Watch how your website visitors behave using a heat map
?And most importantly, don’t get too attached to your web pages.
?Acknowledge that your website is a living specimen. And it’s a testing ground.
Is anyone using Jira (and Confluence) to manage their experimentation program?
Would love to learn how y’all are leveraging it!
Join the conversation: https://www.linkedin.com/posts/timmehta_experimentation-cro-activity-6852632733143961600-VrtV
Check this out, this is very cool – if you like economics! Yesterday David Card, Joshua Angrist and Guido Imbens won the 2021 Nobel economics prize for pioneering “natural experiments” to show real-world economic impact. Then my good friend Lalitha Rajagopalan pointed out to me that Guido Imben’s wife Susan Athey teaches economics at Stanford and publishes on A/B Testing and experimentation. In one of her notes (link below) she writes: “The term (A/B Testing) is widely used in the tech industry, where NOTHING changes at tech firms like Google, Facebook, Amazon, etc. without the change going through an A/B testing process.”
Join the conversation: https://www.linkedin.com/posts/aatzberger_how-do-academic-economists-use-ab-testing-activity-6854073260305379328-KLcQ
Why are experiments one of the most overlooked forms of innovation? Stefan Thomke and I talk about this on Curious Minds at Work https://bit.ly/3oab406
Join the conversation: https://www.linkedin.com/posts/gayleallen_leadership-innovation-experimentation-activity-6853343684566544384-cM4Q
In this session, Ayat Shukairy will share the lessons learned by analyzing over 22,000 AB tests on 700 CRO projects. These lessons paint the common patterns that helped us deliver upwards of 50% success rates on AB testing programs.
Every week, Rommil Santiago, shares interesting LinkedIn posts that he runs across to help spark ideas and conversation. Here are this week’s finds:
“In software, we often abort A/B tests (randomized controlled experiments) that are clearly negative and hurt users (https://lnkd.in/eWuqBVw), but we never abort a positive experiment; if anything, we would either start a larger experiment or a replication run.
Merck announced Oct 1st that the results of Molnupiravir, an Oral Antiviral drug for COVID-19, are so good, they cut the trial short (https://lnkd.in/gUwqeBVA).
Health care is known to move slow, but there is also a push for more evidence-based health care. Is this such an example where we could do better by continuing the trial, and/or running a larger trial UNTIL Emergency Use Authorization is given? I’d love to hear from experts about why this decision makes sense in health care but not in the software world.”
Join the conversation: https://www.linkedin.com/posts/ronnyk_experimentguide-abtesting-healthcaredata-activity-6850519831188516864-tHKl
“I know it’s an old debate, but it’s an interesting one nevertheless: should CRO be called that or should it be called something else?
It’s not just semantics and detail – the issue is much deeper.
The fact is that most people view CRO as a kind of hacking and tactical ‘tweaking’ of small stuff, which is 100% wrong and means they are missing out on massive potential benefit.
What it really is, is simply using the scientific method to de-risk everything you do through proof. This can fuel big things and it can also improve a tonne of stuff which isn’t conversion.
So no, the name doesn’t do it any favours.”
Join the conversation: https://www.linkedin.com/posts/jonnylongden_should-cro-be-called-cro-activity-6850789848748449794-Gaor
“Product growth is not just top funnel acquisition, it happens at multiple touchpoints through out the customer journey. In my session for Product Drive this year I will talk about the 6 levers of growth and share some best practises around them.
Sign up here – https://lnkd.in/gazCg38k“
Join the conversation: https://www.linkedin.com/posts/aditigupta02_product-growth-is-not-just-top-funnel-acquisition-activity-6850484089280180224-3HIz
“Can you fit your brand strategy on 1 page?
If not, it’s likely too complex.”
Join the conversation: https://www.linkedin.com/posts/jasonvana_brandstrategy-activity-6850763126988644352–Hao
In this session – recommended for women in experimentation and those working with them – Bithika will help identify blind spots and hopes to help women and teams reach their true potential.
Video and Podcast available now!
Hoje começamos um novo papo em nosso podcast: como migrar para a área de experimentação? Nosso convidado especial é Fabricio Migues, CRO Manager na Small World Financial Services, conta pra gente como foi sair da área de jornalismo e relações públicas e adentrar na experimentação, como aproveitar seus aprendizados e conhecimentos da área de comunicação dentro de CRO e como isso o tem ajudado.
Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.
Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre:
How to measure your experimentation
program ROI? (In French)
Simon shares how communication and UX are important to any optimization practice.
Tim Mehta talks about how he leverages both quantitative and quantitative research to find frustration points to optimize.
Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre:
Tracy Laranjo asks Dexter’s Joris Bryon about how we need to stop saying Best practices and start saying Common Practices His tips on starting a CRO agency and working with a partner And how to spot a CRO imposter.
Rohit talks to us about a process called PSIP that hoped him drive 154% growth for over 25 clients.
Manage expectation to avoid headaches when adjusting roadmaps based on experiment results.
Nesse primeiro episódio da série, vamos discutir como caímos no mundo de Otimização de Conversão (CRO), algumas experiências até posições atuais e diferentes perspectivas entre exatas/humanas e seus benefícios.
? 8 Common Pitfalls of Running A/B Tests by Leihua Ye, Towards Data Science
? A Conversation with Ronny Kohavi hosted by Marylin Montoya on AB Tasty‘s podcast “1,000 Experiments Club”
? Experimentation Culture Awards 2021: Learnings by Bithika Mehra, MBA, MSBA
CRO not only helps generate sales, it can help save and improve lives.
We’ve been busy updating our site – hopefully making it easier for you to connect and interact with other Experimenters. Find out what we’ve been up to!
Rommil, Kenya, and Shiva discuss the challenges of speeding up a CRO program, as well as some of the ways they overcome them.
Farfetch’s Luis Trindade on how to build a strong Experimentation Culture.
By Andrea Corvi Canon vs Nikon and iOS vs Android are just two modern examples of “dualisms” that divide crowds. The long-lasting Frequentist vs Bayesian fight is not any different and like the other two examples above, it’s still far from finding a winner. This doesn’t affect just the CRO world but the same typeContinue reading “Frequentist & Bayesian: Comparison and Practical Application (R script attached)”
Who are the people behind CRO Memes? We don’t know either – but Tracy did recently chat with the elusive group to learn a bit about them.
Have you ever wished you could speak at a conference but speaking to a live audience was too intimidating? We’ve got an opportunity for you.
Learn about how Oliver measures the performance of his team, ensures optimization is connected across functions, and what he’d do if he didn’t run experiments.
Learn about how Shaivi approaches new CRO challenges.
? How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics
? Don’t Be Intimidated By Sample Size, Learn About It! by Kelly Wortham from Search Discovery
? It takes a flywheel to fly by Aleksander Fabijan, Benjamin Arai, Pavel Dmitriev & Lukas Vermeer
Maulin Shah shares his key elements of an experiment-driven roadmap
Summer is upon us, and with it, longer days – and hopefully some time, here and there, to relax and enjoy the weather. While Experiment Nation seeks to share content that helps the community think about concepts it may have never considered before, we are here to also help connect us as a larger community.Continue reading “What Experiment Nation is listening to this summer”
Tracy also shares a peek behind the curtain of what it’s like to work on Experiment Nation.
? How to Measure the Impact of Changes to the Digital Experience by Andrew Millett from Blast Analytics
? Don’t Be Intimidated By Sample Size, Learn About It! by Kelly Wortham from Search Discovery
? It takes a flywheel to fly by Aleksander Fabijan, Benjamin Arai, Pavel Dmitriev & Lukas Vermeer
Kudakwashe shares his advice to designers out there who haven’t yet embraced Experimentation.
? Upsides to Unshipping: The Art of Removing Features and Products by Reforge
? Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood
? Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce
? Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ?
? Upsides to Unshipping: The Art of Removing Features and Products by Reforge
? Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood
? Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce
? Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ?
John and Marion deep dive into their favorite CRO tools, and the importance of a diverse experimentation portfolio.
? Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the “peanut butter and jelly” of customer insights.
? What you can learn from one extra experiment: Kevin Dunn explains how you may miss out if you are only doing A/B testing, or following the Change One Single Thing (COST) approach to experimentation.
? How does Failure help you in Experimentation? Craig Sullivan shares Tesla’s experience with experimentation and failure.
? If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ?
A cultura da otimização de conversão e experimentação tem crescido no Brasil nesses últimos anos e reunimos aqui alguns erros principais de quem está começando a atuar na área.
Joey talks about how to always be aligned to customer needs, working across functions and his drone work.
Here’s the latest Weekly Buzz. ? Links in the doc!
? Why we use #experimentation quality as the main #KPI for our experimentation platform from Booking.com
? A/B Testing and Experimentation: Tactics From Matt Gershoff
? If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 21st. ? And remember…
“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”
Lukas shares how he evaluates specialists, and how companies are missing out on 30% of their revenue.
Silvia shares how to apply Maslow’s hierarchy of needs to CRO as well as how to think about testing for value propositions.
A cultura da otimização de conversão e experimentação tem crescido no Brasil nesses últimos anos e reunimos aqui alguns erros principais de quem está começando a atuar na área.
Spencer Gray shares how he grew the CRO department at 97th floor and how successful CRO works with other services.
Ana tells us about the differences between the US and Brazil, as well as about the mindset you need to succeed at CRO.
Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of getting closer to the data by getting familiar with data tools and working with business intelligence.
Jaya and Sid chat about building competency with and a fluency with data to get a better idea of what’s happening with systems and how products are helping customers.
Find out what our LinkedIn community thinks.
In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product’s vision, and how she likes black licorice.
Find out what our LinkedIn community thinks.
This week, Siobhan Solberg, Kenya Davis, Shiva Manjunath and Eddie Aguilar talk about how to address the lack of direction and primary calls to action on pages.
Find out what our LinkedIn community thinks.
Shiva, Eddie, Siobhan, and Kenya talk about how to manage HiPPOs and stakeholders.
Find out what our LinkedIn community thinks.
Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.
Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”
Jaya and Sid explore: What does a good product experiment look like;
Aligning the need to deliver and the need to learn with OKRs; Why aren’t companies adopting the practice
Experimenters put so much emphasis on tool selection that they forget the importance of taking a step back and thinking about the bigger picture.
This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the website.
On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.
Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments
Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.
On today’s episode, John Ostrowski and Eden Bidani talk about how they respond when someone asks them how many experiments they should run and why John keeps a personal list of shame.
How best practices in CRO should only apply to approaches and workflows and not necessarily what you should test and the danger of copying others’ “best practices”.
I’ve decided to work with Experimenters from around the world to help give Experiment Nation a more intimate and connected feel. Here are the projects that are in the works.
A conversation with AWA digital’s Johann Van Tonder
A conversation with Softtek’s Angeles Alonso about Experimentation
A conversation with WeTeachCRO’s Sam Irvine about Experimentation
A podcast with Gartner’s Shiva Manjunath about Experimentation
Experiment Nation’s new Canadian co-host interviews Rommil
