Weekly Newsletter Archives - Experiment Nation

Frequentist & Bayesian: Comparison and Practical Application (R script attached)

By Andrea Corvi Canon vs Nikon and iOS vs Android are just two modern examples of “dualisms” that divide crowds. The long-lasting Frequentist vs Bayesian fight is not any different and like the other two examples above, it’s still far from finding a winner. This doesn’t affect just the CRO world but the same typeContinue reading “Frequentist & Bayesian: Comparison and Practical Application (R script attached)”

What Experiment Nation is listening to this summer

Summer is upon us, and with it, longer days – and hopefully some time, here and there, to relax and enjoy the weather. While Experiment Nation seeks to share content that helps the community think about concepts it may have never considered before, we are here to also help connect us as a larger community.Continue reading “What Experiment Nation is listening to this summer”

The weekly buzz: May 26, 2021

👉 Upsides to Unshipping: The Art of Removing Features and Products by Reforge

👉 Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood

👉 Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce

⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. 📢

👉 Upsides to Unshipping: The Art of Removing Features and Products by Reforge

👉 Browser Privacy Policy Updates – Optimization Effects by Kelly Wortham and Cory Underwood

👉 Visual Hierarchy: A 2021 Optimization Guide For Marketers by Unbounce

⏰ Two days to go.. If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. 📢

The weekly buzz: May 21, 2021

👉 Multiplication instead of division: Molly Stevens and Lukas Vermeer team up to tell us why research and experimentation are the “peanut butter and jelly” of customer insights.

👉 What you can learn from one extra experiment: Kevin Dunn explains how you may miss out if you are only doing A/B testing, or following the Change One Single Thing (COST) approach to experimentation.

👉 How does Failure help you in Experimentation? Craig Sullivan shares Tesla’s experience with experimentation and failure.

📢 If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 28th. ⏰

The weekly buzz: May 14, 2021

Here’s the latest Weekly Buzz. 🐝 Links in the doc!

👉 Why we use #experimentation quality as the main #KPI for our experimentation platform from Booking.com

👉 A/B Testing and Experimentation: Tactics From Matt Gershoff

📢 If you haven’t already, submit your case in individual, team or organization wide categories for Experimentation Culture Awards by May 21st. ⏰ And remember…

“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”

Adventures in Experimentation: The importance of the voice of customer to conversion optimization – as well as to the entire business

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.

SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization

Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”

Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi

On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.

Twilio’s Justin Coons shares what you need to know about SEO Experimentation

Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments

Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.

Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization

A conversation with Softtek’s Angeles Alonso about Experimentation How Save the Children Italy’s Valerio De Biasio leverages CRO to help save lives CRO not only helps generate sales, it can help save and improve lives. We’ve updated the Directory, the Job Board, and Tools We’ve been busy updating our site – hopefully making it easierContinue reading “Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization”

WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics

A conversation with WeTeachCRO’s Sam Irvine about Experimentation How Save the Children Italy’s Valerio De Biasio leverages CRO to help save lives CRO not only helps generate sales, it can help save and improve lives. We’ve updated the Directory, the Job Board, and Tools We’ve been busy updating our site – hopefully making it easierContinue reading “WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics”

Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named

A podcast with Gartner’s Shiva Manjunath about Experimentation CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and TrishaContinue reading “Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named”

Podcast: The anniversary episode

Experiment Nation’s new Canadian co-host interviews Rommil CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha UtomiContinue reading “Podcast: The anniversary episode”