Adventures in Experimentation: The importance of the voice of customer to conversion optimization – as well as to the entire business

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.

SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization

Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”

Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi

On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.

Twilio’s Justin Coons shares what you need to know about SEO Experimentation

Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments

Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.

Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization

A conversation with Softtek’s Angeles Alonso about Experimentation Product Experimentation: A chat with Moshe Mikanovsky about building competency and fluency with data (Part 2) Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of Read more Product Experimentation: Building a competency and fluency with dataContinue reading “Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization”

WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics

A conversation with WeTeachCRO’s Sam Irvine about Experimentation Product Experimentation: A chat with Moshe Mikanovsky about building competency and fluency with data (Part 2) Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of Read more Product Experimentation: Building a competency and fluency with dataContinue reading “WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics”

Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named

A podcast with Gartner’s Shiva Manjunath about Experimentation CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and TrishaContinue reading “Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named”

Podcast: The anniversary episode

Experiment Nation’s new Canadian co-host interviews Rommil CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha UtomiContinue reading “Podcast: The anniversary episode”