Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of getting closer to the data by getting familiar with data tools and working with business intelligence.
Category Archives: Weekly Newsletter
Product Experimentation: Building a competency and fluency with data (Part 1)
Jaya and Sid chat about building competency with and a fluency with data to get a better idea of what’s happening with systems and how products are helping customers.
Question of the Week: Which of these menu pages would generate more orders?
Find out what our LinkedIn community thinks.
Specsavers’ Melanie Kyrklund on How to run a high-impact optimization program
In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product’s vision, and how she likes black licorice.
Question of the Week: How would you collect emails and why?
Find out what our LinkedIn community thinks.
CR-No: Addressing the lack of direction and primary calls to action on pages
This week, Siobhan Solberg, Kenya Davis, Shiva Manjunath and Eddie Aguilar talk about how to address the lack of direction and primary calls to action on pages.
Question of the Week: Which product description page would drive more orders?
Find out what our LinkedIn community thinks.
CR-No: How to manage stakeholders and HiPPOs
Shiva, Eddie, Siobhan, and Kenya talk about how to manage HiPPOs and stakeholders.
Question of the Week: Which product description page would lead to more cart additions?
Find out what our LinkedIn community thinks.
Adventures in Experimentation: The importance of the voice of customer to conversion optimization – as well as to the entire business
Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.
SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization
Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”
Product Experimentation: Aligning the need to deliver and the need to learn with OKRs
Jaya and Sid explore: What does a good product experiment look like;
Aligning the need to deliver and the need to learn with OKRs; Why aren’t companies adopting the practice
Widerfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategy
Experimenters put so much emphasis on tool selection that they forget the importance of taking a step back and thinking about the bigger picture.
CR-No: Balancing between optimizing the entire customer journey vs. just the website
This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the website.
Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi
On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.
Twilio’s Justin Coons shares what you need to know about SEO Experimentation
Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments
Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle
Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.
Adventures in Experimentation: Eden and John answer the question, “How many experiments should I run?”
On today’s episode, John Ostrowski and Eden Bidani talk about how they respond when someone asks them how many experiments they should run and why John keeps a personal list of shame.
CR-No: Experiments should be backed by hypotheses – leave your best practices for your processes
How best practices in CRO should only apply to approaches and workflows and not necessarily what you should test and the danger of copying others’ “best practices”.
2021 sneak preview
I’ve decided to work with Experimenters from around the world to help give Experiment Nation a more intimate and connected feel. Here are the projects that are in the works.
AWA digital’s Johann Van Tonder on the experimentation industry’s maturity, approaches, and attitudes
A conversation with AWA digital’s Johann Van Tonder
Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization
A conversation with Softtek’s Angeles Alonso about Experimentation Product Experimentation: A chat with Moshe Mikanovsky about building competency and fluency with data (Part 2) Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of Read more Product Experimentation: Building a competency and fluency with dataContinue reading “Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization”
WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics
A conversation with WeTeachCRO’s Sam Irvine about Experimentation Product Experimentation: A chat with Moshe Mikanovsky about building competency and fluency with data (Part 2) Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of Read more Product Experimentation: Building a competency and fluency with dataContinue reading “WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics”
Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named
A podcast with Gartner’s Shiva Manjunath about Experimentation CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and TrishaContinue reading “Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named”
Podcast: The anniversary episode
Experiment Nation’s new Canadian co-host interviews Rommil CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha UtomiContinue reading “Podcast: The anniversary episode”