Nesse segundo episódio, falamos sobre gatilhos que fazem empresas procurarem o CRO e desafios para se começar a trabalhar com a área. Discutimos sobre entendimento geral de experimentação em uma empresa sobre o produto “estar pronto” para ser otimizado. Fiquem à vontade para contribuir.
Editor: https://www.linkedin.com/in/jo%C3%A3o-pedro-de-queiroz-alencar-1852a518b/
Referências:
- Agende uma mentoria com John no GrowthMentor: https://www.growthmentor.com/?ref=johnostrowski
- Podcast com Ron Kohavi: https://www.abtasty.com/blog/1000-experiments-club-ronny-kohavi/
- Auditoria de maturidade de experimentação com base no artigo The Evolution of Continuous Experimentation in Software Product Development: https://exp-platform.com/Documents/2017-05%20ICSE2017_EvolutionOfExP.pdf
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Rommil is the Founder of Experiment Nation and the Product Lead of Growth Product at Loblaw Digital, overseeing Product-Led Growth, Experimentation, Growth Data Products, SEO, and ASO.
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