Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.
Follow Shanelle on Twitter: @shanelle_mullin
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
- Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team - April 16, 2022
- What 13 Years of A/B Testing Revealed with Rishi Rawat - February 5, 2022
- Speero’s Experimentation Maturity Audit with Edgar Spongolts - January 4, 2022