Interviews with Experimenters Archives - Experiment Nation

SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization

Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”

Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization

A conversation with Softtek’s Angeles Alonso about Experimentation Comment mesurer le ROI de mon programme d’expérimentation? How to measure your experimentation program ROI? (In French) Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s TimContinue reading “Softtek’s Angeles Alonso Leverages UX Research to get the most out of Conversion Rate Optimization”

WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics

A conversation with WeTeachCRO’s Sam Irvine about Experimentation Comment mesurer le ROI de mon programme d’expérimentation? How to measure your experimentation program ROI? (In French) Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s TimContinue reading “WeTeachCRO’s Sam Irvine partners with clients and helps them not get bogged down with statistics”

Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named

A podcast with Gartner’s Shiva Manjunath about Experimentation CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and TrishaContinue reading “Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named”

Bolt’s Gerda Vogt-Thomas shares how to approach standing up a CRO program

A conversation with Bolt’s Gerda Vogt-Thomas about Experimentation Comment mesurer le ROI de mon programme d’expérimentation? How to measure your experimentation program ROI? (In French) Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s TimContinue reading “Bolt’s Gerda Vogt-Thomas shares how to approach standing up a CRO program”

CXL’s Alex Atkins shares the challenges of SEO testing and coordinating a growth program

A Conversation with CXL’s Alex Atkins about Experimentation Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more How Jobber’s Connor Bradley enables multi-channel Experimentation A Conversion with Jobber’s Connor BradleyContinue reading “CXL’s Alex Atkins shares the challenges of SEO testing and coordinating a growth program”

Journey Further’s Experimenting in an Agile Environment with Magnolia Carvajal

A chat with Journey Further’s Magnolia Carvajal about Experimentation Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s Tim Mehta talks about managing an Experimentation Program Tim Mehta talks about how he leverages both quantitativeContinue reading “Journey Further’s Experimenting in an Agile Environment with Magnolia Carvajal”

Optimization and the human mind with Guido X Jansen

A conversation with CRO.CAFE’s Guido X Jansen about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more Exploring the suitability of t-tests for A/B tests involving RPV withContinue reading “Optimization and the human mind with Guido X Jansen”

To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson

A conversation with Convoy’s Chad Sanderson about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversationContinue reading “To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson”

Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu

A conversation with integrate.ai’s Summer Hu about Experimentation Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation with Circle Media’s Eddie Aguilar When it comes to optimization, it’s easy to look at the metrics Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation onContinue reading “Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu”

BMO’s Claire Yeh: Experimentation is key to Personalization success

A conversation with BMO’s Claire Yeh about Experimentation Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more Kenya Davis on the challenges of running an Experimentation program at a largeContinue reading “BMO’s Claire Yeh: Experimentation is key to Personalization success”

The how, what, and why of copy testing with Green Light Copy’s Eden Bidani

A conversation with Green Light Copy’s Eden Bidani about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success AContinue reading “The how, what, and why of copy testing with Green Light Copy’s Eden Bidani”

Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion

A conversation with Bithika Mehra about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversation withContinue reading “Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion”

TechTarget’s Renee Thompson on how to effectively test on B2B customer properties

A conversation with TechTarget’s Renee Thompson about experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “TechTarget’s Renee Thompson on how to effectively test on B2B customer properties”

Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea

A conversation with Widerfunnel’s Zharina Pelea Concrete tips from CRO veteran Nermin Canik A Conversation with Nermin Canik about Experimentation I usually chat with Experimenters at a relatively high-level, but that wasn’t the Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments A Conversion Conversation with Rangle.io’s Franceska VirayContinue reading “Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea”

Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund

A Conversation with Specsavers’ Melanie Kyrklund about Experimentation Optimization and the human mind with Guido X Jansen A conversation with CRO.CAFE’s Guido X Jansen about Experimentation Customers don’t always make sense to us — but they definitely make sense Read more To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation withContinue reading “Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund”

Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario

A Conversation with Love Letter Emails’ Kay del Rosario about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more Exploring the suitability of t-tests for A/B tests involvingContinue reading “Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario”

Highlighting the need to promote diversity in the CRO industry with Scribe Media’s Michelle Mosher

A Conversation with Scribe Media’s Michelle Mosher about Experimentation Comment mesurer le ROI de mon programme d’expérimentation? How to measure your experimentation program ROI? (In French) Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’sContinue reading “Highlighting the need to promote diversity in the CRO industry with Scribe Media’s Michelle Mosher”

Experimentation strategy with Accenture’s Geetu Mehta: Development and getting buy-in

A Conversation with Accenture’s Geetu Mehta about Experimentation Optimization and the human mind with Guido X Jansen A conversation with CRO.CAFE’s Guido X Jansen about Experimentation Customers don’t always make sense to us — but they definitely make sense Read more To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation withContinue reading “Experimentation strategy with Accenture’s Geetu Mehta: Development and getting buy-in”

Concrete tips from CRO veteran Nermin Canik

A Conversation with Nermin Canik about Experimentation Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea A conversation with Widerfunnel’s Zharina Pelea I recently spoke to Zharina about how she crafts a customer-centric Experimentation strategy that helps Read more Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu AContinue reading “Concrete tips from CRO veteran Nermin Canik”

CXL’s Gertrud Vahtra explains how to develop and prioritize hypotheses

A Conversation with CXL’s Gertrud Vahtra about Experimentation Optimization and the human mind with Guido X Jansen A conversation with CRO.CAFE’s Guido X Jansen about Experimentation Customers don’t always make sense to us — but they definitely make sense Read more To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation withContinue reading “CXL’s Gertrud Vahtra explains how to develop and prioritize hypotheses”

Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf

A Conversation with Getuplift’s Talia Wolf about Experimentation Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev If you’re like me, you Read more Autodesk’s Heather Voden on scaling marketing through Experimentation A Conversion Conversation with Autodesk’sContinue reading “Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf”

Nancy Kawatra on delivering value for the long-run

A Conversation with One & Body’s Nancy Kawatra about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success AContinue reading “Nancy Kawatra on delivering value for the long-run”

Hatice Kaya: Balancing making clients happy while being true to the process

A Conversation with Invesp’s Hatice Kaya about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Hatice Kaya: Balancing making clients happy while being true to the process”

How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients

A Conversation with Spiralyze’s Sophie D’Souza about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients”

How Jobber’s Connor Bradley enables multi-channel Experimentation

A Conversion with Jobber’s Connor Bradley about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversationContinue reading “How Jobber’s Connor Bradley enables multi-channel Experimentation”

Anil Batra on why some companies are data-driven while others are not

A Conversation with Optizent’s Anil Batra about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Anil Batra on why some companies are data-driven while others are not”

How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic

A Conversation with Intuit’s Mike Loveridge about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversationContinue reading “How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic”

Photomath’s Jennifer Lui on Experimentation and brand marketing

A Conversation with Photomath’s Jennifer Lui about Experimentation Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new company is not easy. You haven’t figured out all the angles Read more Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus A Conversion ConversationContinue reading “Photomath’s Jennifer Lui on Experimentation and brand marketing”

How Henrik Kahra estimates the annual impact of Experiments

A Conversation with Henrik Kahra about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversation withContinue reading “How Henrik Kahra estimates the annual impact of Experiments”

Journey Further’s Jonny Longden: Just test the bloody thing

A Conversation with Journey Further’s Jonny Longden about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversationContinue reading “Journey Further’s Jonny Longden: Just test the bloody thing”

Webtrends Optimize’s Matt Smith on handling clients’ most common objections

A Conversion Conversation with Webtrends Optimize’s Matt Smith To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Webtrends Optimize’s Matt Smith on handling clients’ most common objections”

Raze’s Siobhan Solberg: Going from music to Experimentation

A Conversion Conversation with Raze’s Siobhan Solberg Optimization and the human mind with Guido X Jansen A conversation with CRO.CAFE’s Guido X Jansen about Experimentation Customers don’t always make sense to us — but they definitely make sense Read more To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’sContinue reading “Raze’s Siobhan Solberg: Going from music to Experimentation”

Circle Media’s Eddie Aguilar on the importance of gaining trust

A Conversion Conversation with Circle Media’s Eddie Aguilar Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and GeorgiContinue reading “Circle Media’s Eddie Aguilar on the importance of gaining trust”

Naoshi Yamauchi on nurturing an Experimentation culture with clients

A Conversion Conversation with DURMC’s Naoshi Yamauchi To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Naoshi Yamauchi on nurturing an Experimentation culture with clients”

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie AguilarContinue reading “Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev”

Conversion Studio’s Tracey Reed on making websites work harder

A Conversion Conversation with Conversion Studio’s Tracey Reed To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Conversion Studio’s Tracey Reed on making websites work harder”

Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics

A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana Salesforce’s Brandon Brackett: Over-communication above all A Conversion Conversation with Salesforce’s Brandon Brackett Experimentation is a team sport where the teams are really really big and Read more HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy A Conversion Conversation withContinue reading “Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics”

TUI’s Marianne Stjernvall on staying connected and navigating uncertain times

A Conversion Conversation with TUI’s Marianne Stjernvall To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “TUI’s Marianne Stjernvall on staying connected and navigating uncertain times”

Informa Market’s Tony Grant on getting people excited about Experimentation

A Conversion Conversation with Informa Market’s Tony Grant To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Informa Market’s Tony Grant on getting people excited about Experimentation”

Dentsu Aegis Network’s Ric Riley on delivering value to clients

A Conversion Conversation with Dentsu Aegis Network’s Ric Riley To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversationContinue reading “Dentsu Aegis Network’s Ric Riley on delivering value to clients”

Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation

A Conversion Conversation with Chargebee’s Anirhudh Sridharan To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation”

Salesforce’s Brandon Brackett: Over-communication above all

A Conversion Conversation with Salesforce’s Brandon Brackett HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy A Conversion Conversation with HubSpot’s Alex Birkett Experimentation is an amazing tool, but just because you have a great hammer, Read more In case you missed it: the March 2020 editionContinue reading “Salesforce’s Brandon Brackett: Over-communication above all”

Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program

A Conversion Conversation with Online Dialogue’s Ton Wesseling To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program”

Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves

A Panel Conversation on Experimentation Program Goals To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves”

De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture

A Conversion Conversation with De Nieuwe Zaak’s Marlies Wilms Floet BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden BidaniContinue reading “De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture”

Alexandra Resnick on living and Experimenting during crazy times

A Conversion Conversation with Discovery’s Alexandra Resnick To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Alexandra Resnick on living and Experimenting during crazy times”

Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation

A Conversion Conversation with Microsoft’s Aleksander Fabijan Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion ConversationContinue reading “Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation”

Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder

A Conversion Conversation with Journey Further’s Jon Crowder To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder”

HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy

A Conversion Conversation with HubSpot’s Alex Birkett Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana One could have the most powerful Experimentation engine, the greatest analytical minds, and Read more Salesforce’s Brandon Brackett: Over-communication above all A Conversion Conversation with Salesforce’s Brandon Brackett Experimentation is a team sportContinue reading “HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy”

Brent Jensen on driving growth through focused experimentation

A Conversion Conversation with Brent Jensen Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus A Conversion Conversation with Voiceflow’sContinue reading “Brent Jensen on driving growth through focused experimentation”

Autodesk’s Heather Voden on scaling marketing through Experimentation

A Conversion Conversation with Autodesk’s Heather Voden Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A PanelContinue reading “Autodesk’s Heather Voden on scaling marketing through Experimentation”

How Conversion’s Stephen Pavlovich convinces clients on Experimentation

A Conversion Conversation with Conversion’s Stephen Pavlovich To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “How Conversion’s Stephen Pavlovich convinces clients on Experimentation”

Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research

A Conversion Conversation with Fresh Egg’s Sebastian Larsson To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research”

Elise Maile on the importance of an Experimentation Roadmap and getting buy-in from developers

A Conversion Conversation with Swiftmonkey’s Elise Maile Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s Tim Mehta talks about managing an Experimentation Program Tim Mehta talks about how he leverages both quantitative and quantitativeContinue reading “Elise Maile on the importance of an Experimentation Roadmap and getting buy-in from developers”

How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program

A Conversion Conversation with Indeed’s Abhishek Rathore To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program”

Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence

A Conversion Conversation with Vrbo’s John Meakin Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation with Circle Media’s Eddie Aguilar When it comes to optimization, it’s easy to look at the metrics Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/BContinue reading “Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence”

Vipul Bansal: Experimentation is the right way to be wrong

A Conversion Conversation with VWO’s Vipul Bansal BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversation withContinue reading “Vipul Bansal: Experimentation is the right way to be wrong”

Gartner’s Shiva Manjunath on championing data over opinion and bias

A Conversion Conversation with Gartner’s Shiva Manjunath To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Gartner’s Shiva Manjunath on championing data over opinion and bias”

Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus

A Conversion Conversation with Voiceflow’s Emily Lonetto Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new company is not easy. You haven’t figured out all the angles Read more Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth A Conversion Conversation with Kotn’sContinue reading “Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus”

Kenya Davis on the challenges of running an Experimentation program at a large corporation

A Conversation Conversation with Lowe’s Kenya Davis Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s ClaireContinue reading “Kenya Davis on the challenges of running an Experimentation program at a large corporation”

Opencare’s Greg Leach: Experimentation informs decision making

A Conversion Conversation with Opencare’s Greg Leach How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation A Conversion Conversation with Growth MarketingContinue reading “Opencare’s Greg Leach: Experimentation informs decision making”

Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance

A Conversion Conversation with Frictionless Commerce’s Rishi Rawat Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A ConversationContinue reading “Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance”

McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop

A Conversion Conversation with McAfee’s Claire Fitzpatrick Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop”

Exploring organizational design for Experimentation with Alek Toumert

A Conversion Conversation with Optimizely’s Alek Toumert Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “Exploring organizational design for Experimentation with Alek Toumert”

Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine

A Conversion Conversation with Chris Stucchio Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine”

How Josh Sookman drives product development through Experimentation

A Conversion Conversation with Ritual’s Josh Sookman Opencare’s Greg Leach: Experimentation informs decision making A Conversion Conversation with Opencare’s Greg Leach A lot of people say they are into growth, fewer people actually work Read more Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation A Conversion Conversation with Growth Marketing Today’s RamliContinue reading “How Josh Sookman drives product development through Experimentation”

TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools

A Conversion Conversation with TELUS Digital’s Leila Sayah Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools”

UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research

A Conversion Conversation with UserConversion’s David Mannheim Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research”

Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments

A Conversion Conversation with Rangle.io’s Franceska Viray How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in A Conversion Conversation with MailChimp’s NatalieContinue reading “Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments”

nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation

A Conversion Conversation with nib Health Funds’ Jess Vandenbruggen BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation withContinue reading “nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation”

IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity

A Conversion Conversation with IBM’s Daniel Martin del Campo Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity”

John Ostrowski: The path to a career in CRO is never straight

A Conversion Conversation with LADDER’s John Ostrowski BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika MehraContinue reading “John Ostrowski: The path to a career in CRO is never straight”

Emeline Catherine Dit Cariot: Have Experimentation — will travel

A Conversion Conversation with Tiqets’ Emeline Catherine Dit Cariot Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients AContinue reading “Emeline Catherine Dit Cariot: Have Experimentation — will travel”

Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction

A Conversion Conversation with Web Focus LLC’s Georgi Georgiev Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust AContinue reading “Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction”

Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth

A Conversion Conversation with Kotn’s Dan Gray Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new companyContinue reading “Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth”

Jeff Goldenberg: How to approach clients who are resistant to Experimentation

A Conversion Conversation with Abacus’ Jeff Goldenberg Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what? We hear it all the time: Network Effects are the Holy Grail of Growth. For the uninitiated, network effects speak Read more Growth is Less About Building Habits and More About Breaking Them Nir Eyal’s Hook model is prettyContinue reading “Jeff Goldenberg: How to approach clients who are resistant to Experimentation”

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

A Conversion Conversation with MailChimp’s Natalie Lin Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea A conversation with Widerfunnel’s Zharina Pelea I recently spoke to Zharina about how she crafts a customer-centric Experimentation strategy that helps Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh SookmanContinue reading “Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in”

Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine

A Conversion Conversation with Ex-Booking.com Product Owner Jonas Alves Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing aContinue reading “Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine”

Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you

A Conversion Conversation with Command Return Solutions’ Brian David Hall Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen GrowingContinue reading “Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you”

Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment

A Conversion Conversation with Cloudflare’s Scott Olivares Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s ClaireContinue reading “Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment”

Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation

A Conversion Conversation with Growth Marketing Today’s Ramli John Opencare’s Greg Leach: Experimentation informs decision making A Conversion Conversation with Opencare’s Greg Leach A lot of people say they are into growth, fewer people actually work Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is aContinue reading “Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation”

How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products

A Conversion Conversation with Edelman’s Nicola Ambrogio How to shorten your experiment’s flight-time No one has that kind of time How many times have you gotten excited to run an a/b test and calculated Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation with Spiralyze’s Sophie D’Souza about Experimentation ClientsContinue reading “How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products”

Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor 

A Conversion Conversation with Ritual’s Grace Du Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new companyContinue reading “Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor ”

UI design is hard work — but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier

A Conversion Conversation with GoodUI’s Jakub Linowski Evolved Search’s Simon Clark talks about the importance of UX and his thoughts about Google Optimize Simon shares how communication and UX are important to any optimization practice. Microsoft’s Tim Mehta talks about managing an Experimentation Program Tim Mehta talks about how he leverages both quantitative and quantitativeContinue reading “UI design is hard work — but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier”

Angela Kang: A firm knowledge of statistics will help you excel at experimentation

A Conversion Conversation with Angela Kang Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Angela Kang: A firm knowledge of statistics will help you excel at experimentation”

Josh Lobo on leveraging research and experimentation to drive innovation

A Conversion Conversation with Stabilo Medical’s Josh Lobo Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a newContinue reading “Josh Lobo on leveraging research and experimentation to drive innovation”

Don’t assume your customers’ motivations — only by talking directly to them can you grow

A Conversion Conversation with Coohom’s Kareem Azees Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new companyContinue reading “Don’t assume your customers’ motivations — only by talking directly to them can you grow”

Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation

A Conversion Conversation with Widerfunnel’s James Flory BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika MehraContinue reading “Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation”

Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well

A Conversion Conversation with Convoy’s Chad Sanderson How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments A Conversion Conversation withContinue reading “Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well”

A Conversion Conversation with TELUS Digital’s Jason Yang

A semi-regular segment where I chat with experimentation professionals from around the world. To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to PersonalizationContinue reading “A Conversion Conversation with TELUS Digital’s Jason Yang”