Category Archives: Interviews with Experimenters

Richard talks to Alun Lucas from Zuko Analytics about Form Optimization

Check out our Experimenter of the week!

Our new podcast host, Richard Joe, speaks to Online Dialog’s Ton Wesseling about how he got started, the lessons he learned during his career, and how the CRO industry will die.

Check out our Experimenter of the week!

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.

Whether you’re in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.

**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.

CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.

CROs that work with clients are always looking to be impactful. But in today’s remote/hybrid work environments – that’s become more challenging. Rachel Harrison shares her tips on how CROs can navigate this new world.

As the saying goes, every second counts. Edd walks us through Google’s Core Web Vitals as well as how he approaches testing for website performance.

Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.

Webtrends Optimize’s Sandeep Shah was recently crowned CRO Memes’ Funniest CRO of the Year. Find out about his career, how he stays on top of the industry, and his upcoming personal project.

Luke McDermott on Common CRO Political Obstacles and the most cost-effective ways to stand up a CRO team.

Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.

Speero’s Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency’s Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation

Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.

Olabanji Ewenla is a mentor, a Growth Product Manager, and a believer in Experimentation. Learn about his new book, “The Blood Money in Tech”.

Curology’s Darian Rusow talks about App Store Optimization and the two important traits CROs should have.

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

If you didn’t know what the word, “obliquity” meant, read on and discover why it’s so important to Experimentation.