How to verify your data truly reflects user behaviour with Florent Buisson

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It’s the book he wished he had when he started in analytics.

In this episode, he shares:

Why intuition can actually be a good thing in data analytics. If you need to know R or Python to understand your users. Why and when causal analytics are important.

Choosing the right A/B testing tool with Product for Product 

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there.

Whether you’re in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more.

**This episode, nor those of Product for Product, are endorsements of any of the discussed tools.**

Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team

Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.

Speero’s Experimentation Maturity Audit with Edgar Spongolts

Speero’s Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency’s Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation

Specsavers’ Steph Le Prevost on growing a top UK CRO program

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers.

SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization

Hi Raphael, thanks so much for taking the time to chat with us! How have you been? I’ve been good! While the COVID situation here in Montreal is making things a bit boring, business has been stronger than ever, and we work with super fun clients, so can’t complain about that side of things –Continue reading “SplitBase’s Raphael Paulin-Daigle talks about convincing clients to invest resources towards optimization”