Data Archives - Experiment Nation

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

A Conversion Conversation with MailChimp’s Natalie Lin Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea A conversation with Widerfunnel’s Zharina Pelea I recently spoke to Zharina about how she crafts a customer-centric Experimentation strategy that helps Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh SookmanContinue reading “Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in”

How to shorten your experiment’s flight-time

No one has that kind of time How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products A Conversion Conversation with Edelman’s Nicola Ambrogio I recently chatted with Nicola during one of her business trips to Toronto Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QAContinue reading “How to shorten your experiment’s flight-time”

Be more than just data-driven

Do you need another process or do you need to fix communication? Proper processes are key to ensuring things are done in an efficient manner. They should scale with your organization — as you Read more Fight the urge to fix what is broken (first) For those of us in conversion rate optimization (CRO), we’ve all beenContinue reading “Be more than just data-driven”