Data Archives - Experiment Nation

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

A Conversion Conversation with MailChimp’s Natalie Lin Product-market fit: The slippery fish The early days of a start-up are rough. Days are filled with scrambling for funding, users, and the ever-elusive product-market Read more Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what? We hear it all the time: Network Effects are the Holy GrailContinue reading “Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in”

How to shorten your experiment’s flight-time

No one has that kind of time How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products A Conversion Conversation with Edelman’s Nicola Ambrogio I recently chatted with Nicola during one of her business trips to Toronto Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clientsContinue reading “How to shorten your experiment’s flight-time”

Be more than just data-driven

Do you need another process or do you need to fix communication? Proper processes are key to ensuring things are done in an efficient manner. They should scale with your organization — as you Read more Fight the urge to fix what is broken (first) For those of us in conversion rate optimization (CRO), we’ve all beenContinue reading “Be more than just data-driven”

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