A conversation with BMO’s Claire Yeh about Experimentation
Tag Archives: Experimentation
Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion
A conversation with Bithika Mehra about Experimentation
How Spiralyze’s Sophie Buonassisi demonstrates the value of Experimentation to clients
Clients are always hungry for ROI on their Experimentation efforts. I recently spoke to Sophie about 2 ways the value of Experimentation can be demonstrated for clients, how to build a Culture of Experimentation at companies, and how Experimentation is important to Growth.
Circle Media’s Eddie Aguilar on the importance of gaining trust
A Conversion Conversation with Circle Media’s Eddie Aguilar
HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy
A Conversion Conversation with HubSpot’s Alex Birkett
In case you missed it: the March 2020 edition
Staying connected Sponsored by Experiment Nation
Autodesk’s Heather Voden on scaling marketing through Experimentation
A Conversion Conversation with Autodesk’s Heather Voden
Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research
A Conversion Conversation with Fresh Egg’s Sebastian Larsson
Gartner’s Shiva Manjunath on championing data over opinion and bias
A Conversion Conversation with Gartner’s Shiva Manjunath
Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus
A Conversion Conversation with Voiceflow’s Emily Lonetto
Kenya Davis on the challenges of running an Experimentation program at a large corporation
A Conversation Conversation with Lowe’s Kenya Davis
Opencare’s Greg Leach: Experimentation informs decision making
A Conversion Conversation with Opencare’s Greg Leach
Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance
A Conversion Conversation with Frictionless Commerce’s Rishi Rawat
McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process?—?it’s part of a continuous customer-obsessed loop
A Conversion Conversation with McAfee’s Claire Fitzpatrick
Exploring organizational design for Experimentation with Alek Toumert
A Conversion Conversation with Optimizely’s Alek Toumert
Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine
A Conversion Conversation with Chris Stucchio
How Josh Sookman drives product development through Experimentation
A Conversion Conversation with Ritual’s Josh Sookman
TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools
A Conversion Conversation with TELUS Digital’s Leila Sayah
UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research
A Conversion Conversation with UserConversion’s David Mannheim
Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments
A Conversion Conversation with Rangle.io’s Franceska Viray
nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation
A Conversion Conversation with nib Health Funds’ Jess Vandenbruggen
IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity
A Conversion Conversation with IBM’s Daniel Martin del Campo
John Ostrowski: The path to a career in CRO is never straight
A Conversion Conversation with LADDER’s John Ostrowski
Emeline Catherine Dit Cariot: Have Experimentation?—?will travel
A Conversion Conversation with Tiqets’ Emeline Catherine Dit Cariot
Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction
A Conversion Conversation with Web Focus LLC’s Georgi Georgiev
Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth
A Conversion Conversation with Kotn’s Dan Gray
Jeff Goldenberg: How to approach clients who are resistant to Experimentation
A Conversion Conversation with Abacus’ Jeff Goldenberg
Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in
A Conversion Conversation with MailChimp’s Natalie Lin
Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine
A Conversion Conversation with Ex-Booking.com Product Owner Jonas Alves
Things I’ve learned about Experimentation in 2019
Highlights from 2019’s Conversion Conversations
Cloudflare’s Scott Olivares: To get personalization right?—?have good manners and experiment
A Conversion Conversation with Cloudflare’s Scott Olivares
Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation
A Conversion Conversation with Growth Marketing Today’s Ramli John
How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products
A Conversion Conversation with Edelman’s Nicola Ambrogio
Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor?
A Conversion Conversation with Ritual’s Grace Du
UI design is hard work?—?but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier
A Conversion Conversation with GoodUI’s Jakub Linowski
Angela Kang: A firm knowledge of statistics will help you excel at experimentation
A Conversion Conversation with Angela Kang
Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation
A Conversion Conversation with Widerfunnel’s James Flory
Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well
A Conversion Conversation with Convoy’s Chad Sanderson
My Simple Equation of Conversion
A mental framework that helps me approach conversion challenges
A Conversion Conversation with TELUS Digital’s Jason Yang
A semi-regular segment where I chat with experimentation professionals from around the world.
How to shorten your experiment’s flight-time
No one has that kind of time