Skip to content

Experiment Nation

Giving every Experimenter a Voice.

  • Conference
  • Certificate
  • Directory
  • Jobs
  • Salaries
  • 🔎
  • Login
  • Subscribe to our Newsletter
  • $0.00 0 items
  •  

Tag Archives: Experimentation

BMO’s Claire Yeh: Experimentation is key to Personalization success

Photo of Claire Yeh

A conversation with BMO’s Claire Yeh about Experimentation

Posted byRommil SantiagoOctober 19, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Banking, Bmo, Experimentation, Featured, Interview, Personalization

Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion

Bithika Mehra

A conversation with Bithika Mehra about Experimentation

Posted byRommil SantiagoOctober 6, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Experimentation, Fender, Interview, Neuromarketing, opticon20

How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients

Sophie D’Souza

A Conversation with Spiralyze’s Sophie D’Souza about Experimentation

Posted byRommil SantiagoJuly 26, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experimentation, Interview

Circle Media’s Eddie Aguilar on the importance of gaining trust

Eddie Aguilar

A Conversion Conversation with Circle Media’s Eddie Aguilar

Posted byRommil SantiagoJune 2, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experimentation, Interview, Statistics

HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy

Alex Birkett

A Conversion Conversation with HubSpot’s Alex Birkett

Posted byRommil SantiagoApril 6, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Experimentation, Hubspot, Interview, Quotes

In case you missed it: the March 2020 edition

Staying connected Sponsored by Experiment Nation

Posted byRommil SantiagoMarch 29, 2020November 9, 2020Posted inSponsored by Experiment NationTags:Experimentation, Interview, Quotes

Autodesk’s Heather Voden on scaling marketing through Experimentation

Heather Voden

A Conversion Conversation with Autodesk’s Heather Voden

Posted byRommil SantiagoMarch 27, 2020February 12, 2021Posted inInterviews with Experimenters, MarketingTags:Autodesk, Experimentation, Interview

Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research

Sebastian Larsson

A Conversion Conversation with Fresh Egg’s Sebastian Larsson

Posted byRommil SantiagoMarch 23, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Agency, Cro, Experimentation, Interview

Gartner’s Shiva Manjunath on championing data over opinion and bias

Shiva Manjunath

A Conversion Conversation with Gartner’s Shiva Manjunath

Posted byRommil SantiagoMarch 4, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Culture, Experimentation, Gartner, Interview

Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus

Emily Lonetto

A Conversion Conversation with Voiceflow’s Emily Lonetto

Posted byRommil SantiagoMarch 1, 2020February 13, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Interview, Startup, Voiceflow

Kenya Davis on the challenges of running an Experimentation program at a large corporation

Kenya Davis

A Conversation Conversation with Lowe’s Kenya Davis

Posted byRommil SantiagoFebruary 25, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Experimentation, Interview, Lowes, Personalization

Opencare’s Greg Leach: Experimentation informs decision making

Greg

A Conversion Conversation with Opencare’s Greg Leach

Posted byRommil SantiagoFebruary 22, 2020February 13, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Interview, Opencare, Toronto

Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance

Rishi Rawat

A Conversion Conversation with Frictionless Commerce’s Rishi Rawat

Posted byRommil SantiagoFebruary 18, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Agency, Experimentation, Human Behavior

McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process?—?it’s part of a continuous customer-obsessed loop

Claire Fitzpatrick

A Conversion Conversation with McAfee’s Claire Fitzpatrick

Posted byRommil SantiagoFebruary 14, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Customer Experience, Experimentation, Mcafee

Exploring organizational design for Experimentation with Alek Toumert

Alek Toumert

A Conversion Conversation with Optimizely’s Alek Toumert

Posted byRommil SantiagoFebruary 10, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Experimentation, Organizational Culture, Organizational Structures

Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine

A Conversion Conversation with Chris Stucchio

Posted byRommil SantiagoFebruary 9, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Bayesian Statistics, Conversion Optimization, Cro, Experimentation, Featured, Statistics

How Josh Sookman drives product development through Experimentation

Josh

A Conversion Conversation with Ritual’s Josh Sookman

Posted byRommil SantiagoFebruary 4, 2020February 7, 2021Posted inInterviews with Experimenters, Product ManagementTags:Experiment, Experimentation, Ritual, Toronto

TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools

Leila Sayah

A Conversion Conversation with TELUS Digital’s Leila Sayah

Posted byRommil SantiagoFebruary 2, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Ab Testing, Cro, Experimentation, Personalization

UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research

David Mannheim

A Conversion Conversation with UserConversion’s David Mannheim

Posted byRommil SantiagoJanuary 31, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Agency, Cro, Experimentation, Optimization

Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments

Franceska Viray

A Conversion Conversation with Rangle.io’s Franceska Viray

Posted byRommil SantiagoJanuary 28, 2020February 7, 2021Posted inInterviews with Experimenters, Product ManagementTags:Experimentation, QA

nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation

Jess Vandenbruggen

A Conversion Conversation with nib Health Funds’ Jess Vandenbruggen

Posted byRommil SantiagoJanuary 26, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Australia, Experimentation

IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity

Daniel Martin del Campo

A Conversion Conversation with IBM’s Daniel Martin del Campo

Posted byRommil SantiagoJanuary 25, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Experimentation, Personalization

John Ostrowski: The path to a career in CRO is never straight

John Ostrowski

A Conversion Conversation with LADDER’s John Ostrowski

Posted byRommil SantiagoJanuary 25, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Career Change, Cro, Experimentation

Emeline Catherine Dit Cariot: Have Experimentation?—?will travel

Emeline Catherine Dit Cariot

A Conversion Conversation with Tiqets’ Emeline Catherine Dit Cariot

Posted byRommil SantiagoJanuary 23, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Amsterdam, Analytics, Cro, Experimentation, Women In Tech

Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction

Georgi Georgiev

A Conversion Conversation with Web Focus LLC’s Georgi Georgiev

Posted byRommil SantiagoJanuary 21, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Bayesian, Experimentation, Frequentists, Interaction, Statistics

Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth

A Conversion Conversation with Kotn’s Dan Gray

Posted byRommil SantiagoJanuary 18, 2020February 11, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Startup

Jeff Goldenberg: How to approach clients who are resistant to Experimentation

Jeff Goldenberg

A Conversion Conversation with Abacus’ Jeff Goldenberg

Posted byRommil SantiagoJanuary 14, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Agency, Experimentation, Growth Hacking, Happiness

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

Natalie Lin

A Conversion Conversation with MailChimp’s Natalie Lin

Posted byRommil SantiagoJanuary 12, 2020February 7, 2021Posted inGrowth, Interviews with Experimenters, Product ManagementTags:Data, Experimentation, Featured

Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine

Jonas Alves

A Conversion Conversation with Ex-Booking.com Product Owner Jonas Alves

Posted byRommil SantiagoJanuary 11, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Engineering, Experimentation, Featured, Startup

Things I’ve learned about Experimentation in 2019

Highlights from 2019’s Conversion Conversations

Posted byRommil SantiagoDecember 30, 2019November 9, 2020Posted inGrowth, Product Management, The year in reviewTags:Experimentation, Personalization, Statistics

Cloudflare’s Scott Olivares: To get personalization right?—?have good manners and experiment

Scott Olivares

A Conversion Conversation with Cloudflare’s Scott Olivares

Posted byRommil SantiagoDecember 27, 2019February 13, 2021Posted inInterviews with Experimenters, MarketingTags:Experimentation, Personalization

Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation

Ramli John

A Conversion Conversation with Growth Marketing Today’s Ramli John

Posted byRommil SantiagoDecember 23, 2019February 13, 2021Posted inGrowth, Interviews with ExperimentersTags:Experimentation, Startup, Toronto

How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products

Nicola Ambrogio

A Conversion Conversation with Edelman’s Nicola Ambrogio

Posted byRommil SantiagoDecember 21, 2019February 13, 2021Posted inInterviews with ExperimentersTags:Edelman, Experimentation, Research, UX, Uxr

Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor?

A Conversion Conversation with Ritual’s Grace Du

Posted byRommil SantiagoDecember 20, 2019February 7, 2021Posted inInterviews with ExperimentersTags:Experimentation, Machine Learning, Personalization, Search, Startup

UI design is hard work?—?but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier

Jakub Linowski

A Conversion Conversation with GoodUI’s Jakub Linowski

Posted byRommil SantiagoDecember 18, 2019May 28, 2022Posted inInterviews with ExperimentersTags:Experimentation, Featured, Goodui, UI

Angela Kang: A firm knowledge of statistics will help you excel at experimentation

Angela Kang

A Conversion Conversation with Angela Kang

Posted byRommil SantiagoDecember 15, 2019February 7, 2021Posted inInterviews with Experimenters, Product ManagementTags:Experimentation, Statistics

Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation

James Flory

A Conversion Conversation with Widerfunnel’s James Flory

Posted byRommil SantiagoDecember 5, 2019February 13, 2021Posted inInterviews with ExperimentersTags:Career Advice, Culture, Experimentation

Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well

A Conversion Conversation with Convoy’s Chad Sanderson

Posted byRommil SantiagoDecember 2, 2019February 13, 2021Posted inInterviews with Experimenters, Product ManagementTags:Data Science, Experimentation, Featured, Practice, Scale

My Simple Equation of Conversion

A mental framework that helps me approach conversion challenges

Posted byRommil SantiagoNovember 30, 2019November 9, 2020Posted inFrameworks, MarketingTags:Conversion Optimization, Experimentation, Framework

A Conversion Conversation with TELUS Digital’s Jason Yang

Jason Yang

A semi-regular segment where I chat with experimentation professionals from around the world.

Posted byRommil SantiagoNovember 30, 2019November 9, 2020Posted inInterviews with ExperimentersTags:Conversations, Experimentation, Interview

How to shorten your experiment’s flight-time

No one has that kind of time

Posted byRommil SantiagoNovember 23, 2019November 9, 2020Posted inFrameworks, Marketing, Product ManagementTags:Data, Experimentation, UX

Connect with us

Login / Logout

Contact Us

LinkedIn

Spotify

Join our Newsletter

Join our Directory

Be a Patreon

YouTube

Twitter

Slack

 

Sections

About the Nation

All our past posts

Directory of Certified CROs

Directory of Community Members

Salary Report

Jobs

Resource Library

Our courses and book

Buy our merch

Memes

CRO Wordle

Support the Nation

Experiment Nation seeks to give all those who are interested in experimentation from around the world a voice – including Conversion Rate Optimizers (CRO), Product Managers, Growth Managers, Analysts, Researchers, UX designers, and Marketers.

© 2019-2022 Experiment Nation

Experiment Nation, proudly powered by WordPress.
 

Loading Comments...
 

    {{playListTitle}}
    • {{ index + 1 }} {{ track.track_title }} {{ track.track_artist }} {{ track.album_title }} {{ track.lenght }}
    {{list.tracks[currentTrack].track_title}}{{list.tracks[currentTrack].track_artist? list.artist_separator + list.tracks[currentTrack].track_artist:''}}
    {{list.tracks[currentTrack].album_title}}
    {{ currentTime }}
    {{ totalTime }}