BMO’s Claire Yeh: Experimentation is key to Personalization success

A conversation with BMO’s Claire Yeh about Experimentation Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more Kenya Davis on the challenges of running an Experimentation program at a largeContinue reading “BMO’s Claire Yeh: Experimentation is key to Personalization success”

Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion

A conversation with Bithika Mehra about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversation withContinue reading “Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion”

How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients

A Conversation with Spiralyze’s Sophie D’Souza about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients”

Circle Media’s Eddie Aguilar on the importance of gaining trust

A Conversion Conversation with Circle Media’s Eddie Aguilar Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and GeorgiContinue reading “Circle Media’s Eddie Aguilar on the importance of gaining trust”

HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy

A Conversion Conversation with HubSpot’s Alex Birkett Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana One could have the most powerful Experimentation engine, the greatest analytical minds, and Read more Salesforce’s Brandon Brackett: Over-communication above all A Conversion Conversation with Salesforce’s Brandon Brackett Experimentation is a team sportContinue reading “HubSpot’s Alex Birkett on how Experimentation can be used for Growth and after you’ve established your Content Strategy”

In case you missed it: the March 2020 edition

Staying connected Sponsored by Experiment Nation Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana One could have the most powerful Experimentation engine, the greatest analytical minds, and Read more Salesforce’s Brandon Brackett: Over-communication above all A Conversion Conversation with Salesforce’s Brandon Brackett Experimentation is a team sport whereContinue reading “In case you missed it: the March 2020 edition”

Autodesk’s Heather Voden on scaling marketing through Experimentation

A Conversion Conversation with Autodesk’s Heather Voden Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A PanelContinue reading “Autodesk’s Heather Voden on scaling marketing through Experimentation”

Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research

A Conversion Conversation with Fresh Egg’s Sebastian Larsson To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research”

Gartner’s Shiva Manjunath on championing data over opinion and bias

A Conversion Conversation with Gartner’s Shiva Manjunath To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Gartner’s Shiva Manjunath on championing data over opinion and bias”

Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus

A Conversion Conversation with Voiceflow’s Emily Lonetto Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new company is not easy. You haven’t figured out all the angles Read more Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth A Conversion Conversation with Kotn’sContinue reading “Voiceflow’s Emily Lonetto on powering past things that didn’t work and the importance of focus”

Kenya Davis on the challenges of running an Experimentation program at a large corporation

A Conversation Conversation with Lowe’s Kenya Davis Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s ClaireContinue reading “Kenya Davis on the challenges of running an Experimentation program at a large corporation”

Opencare’s Greg Leach: Experimentation informs decision making

A Conversion Conversation with Opencare’s Greg Leach How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation A Conversion Conversation with Growth MarketingContinue reading “Opencare’s Greg Leach: Experimentation informs decision making”

Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance

A Conversion Conversation with Frictionless Commerce’s Rishi Rawat Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A ConversationContinue reading “Frictionless Commerce’s Rishi Rawat on focusing on buyer psychology to unlock CRO performance”

McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop

A Conversion Conversation with McAfee’s Claire Fitzpatrick Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop”

Exploring organizational design for Experimentation with Alek Toumert

A Conversion Conversation with Optimizely’s Alek Toumert Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “Exploring organizational design for Experimentation with Alek Toumert”

Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine

A Conversion Conversation with Chris Stucchio Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine”

How Josh Sookman drives product development through Experimentation

A Conversion Conversation with Ritual’s Josh Sookman Opencare’s Greg Leach: Experimentation informs decision making A Conversion Conversation with Opencare’s Greg Leach A lot of people say they are into growth, fewer people actually work Read more Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation A Conversion Conversation with Growth Marketing Today’s RamliContinue reading “How Josh Sookman drives product development through Experimentation”

TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools

A Conversion Conversation with TELUS Digital’s Leila Sayah Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools”

UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research

A Conversion Conversation with UserConversion’s David Mannheim Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research”

Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments

A Conversion Conversation with Rangle.io’s Franceska Viray How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in A Conversion Conversation with MailChimp’s NatalieContinue reading “Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments”

nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation

A Conversion Conversation with nib Health Funds’ Jess Vandenbruggen BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation withContinue reading “nib Health Funds’ Jess Vandenbruggen: Everyone is going to be in Experimentation”

IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity

A Conversion Conversation with IBM’s Daniel Martin del Campo Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “IBM’s Daniel Martin del Campo: More than skills, the most important thing to have in Experimentation is curiosity”

John Ostrowski: The path to a career in CRO is never straight

A Conversion Conversation with LADDER’s John Ostrowski BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika MehraContinue reading “John Ostrowski: The path to a career in CRO is never straight”

Emeline Catherine Dit Cariot: Have Experimentation — will travel

A Conversion Conversation with Tiqets’ Emeline Catherine Dit Cariot Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients AContinue reading “Emeline Catherine Dit Cariot: Have Experimentation — will travel”

Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction

A Conversion Conversation with Web Focus LLC’s Georgi Georgiev Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust AContinue reading “Georgi Georgiev: As your testing velocity increases —so does the potential impact of Experiment Interaction”

Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth

A Conversion Conversation with Kotn’s Dan Gray Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new companyContinue reading “Kotn’s Dan Gray: Experimentation doesn’t have to stay online when it comes to Growth”

Jeff Goldenberg: How to approach clients who are resistant to Experimentation

A Conversion Conversation with Abacus’ Jeff Goldenberg Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what? We hear it all the time: Network Effects are the Holy Grail of Growth. For the uninitiated, network effects speak Read more Growth is Less About Building Habits and More About Breaking Them Nir Eyal’s Hook model is prettyContinue reading “Jeff Goldenberg: How to approach clients who are resistant to Experimentation”

Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in

A Conversion Conversation with MailChimp’s Natalie Lin Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea A conversation with Widerfunnel’s Zharina Pelea I recently spoke to Zharina about how she crafts a customer-centric Experimentation strategy that helps Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh SookmanContinue reading “Natalie Lin on how changing high-visibility core experiences requires substantial stakeholder buy-in”

Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine

A Conversion Conversation with Ex-Booking.com Product Owner Jonas Alves Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing aContinue reading “Learn about Jonas Alves – the mind behind Booking.com’s Experimentation engine”

Things I’ve learned about Experimentation in 2019

Highlights from 2019’s Conversion Conversations Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation with CircleContinue reading “Things I’ve learned about Experimentation in 2019”

Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment

A Conversion Conversation with Cloudflare’s Scott Olivares Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s ClaireContinue reading “Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment”

Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation

A Conversion Conversation with Growth Marketing Today’s Ramli John Opencare’s Greg Leach: Experimentation informs decision making A Conversion Conversation with Opencare’s Greg Leach A lot of people say they are into growth, fewer people actually work Read more How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is aContinue reading “Growth Marketing Today’s Ramli John: There is no growth without rigorous experimentation”

How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products

A Conversion Conversation with Edelman’s Nicola Ambrogio How to shorten your experiment’s flight-time No one has that kind of time How many times have you gotten excited to run an a/b test and calculated Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation with Spiralyze’s Sophie D’Souza about Experimentation ClientsContinue reading “How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products”

Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor 

A Conversion Conversation with Ritual’s Grace Du Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new companyContinue reading “Grace Du: Things to consider when deciding between building an experimentation platform vs. going with a 3rd party vendor ”

UI design is hard work — but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier

A Conversion Conversation with GoodUI’s Jakub Linowski 5 erros comuns de iniciantes em otimização de conversão A cultura da otimização de conversão e experimentação tem crescido no Brasil nesses últimos anos e reunimos aqui alguns erros Read more Spencer Gray on how CRO is not a standalone service but rather a team sport Spencer GrayContinue reading “UI design is hard work — but Jakub Linowski’s GoodUI is leveraging Experimentation to make that work easier”

Angela Kang: A firm knowledge of statistics will help you excel at experimentation

A Conversion Conversation with Angela Kang Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Angela Kang: A firm knowledge of statistics will help you excel at experimentation”

Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation

A Conversion Conversation with Widerfunnel’s James Flory BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika MehraContinue reading “Widerfunnel’s James Flory shares his perspective on how to succeed at Experimentation”

Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well

A Conversion Conversation with Convoy’s Chad Sanderson How Josh Sookman drives product development through Experimentation A Conversion Conversation with Ritual’s Josh Sookman There is a lot of literature, courses, and fanfare given to Experimentation around Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QA when running Experiments A Conversion Conversation withContinue reading “Convoy’s Chad Sanderson: Experimentation not only protects your KPIs but your job as well”

My Simple Equation of Conversion

A mental framework that helps me approach conversion challenges Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi GeorgievContinue reading “My Simple Equation of Conversion”

A Conversion Conversation with TELUS Digital’s Jason Yang

A semi-regular segment where I chat with experimentation professionals from around the world. To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to PersonalizationContinue reading “A Conversion Conversation with TELUS Digital’s Jason Yang”

How to shorten your experiment’s flight-time

No one has that kind of time How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products A Conversion Conversation with Edelman’s Nicola Ambrogio I recently chatted with Nicola during one of her business trips to Toronto Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QAContinue reading “How to shorten your experiment’s flight-time”