How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic

A Conversation with Intuit’s Mike Loveridge about Experimentation BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more The how, what, and why of copy testing with Green Light Copy’s Eden Bidani A conversationContinue reading “How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic”

A Conversion Conversation with TELUS Digital’s Jason Yang

A semi-regular segment where I chat with experimentation professionals from around the world. To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to PersonalizationContinue reading “A Conversion Conversation with TELUS Digital’s Jason Yang”