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Tag Archives: Experiment

Optimization and the human mind with Guido X Jansen

A conversation with CRO.CAFE’s Guido X Jansen about Experimentation

Posted byRommil SantiagoNovember 4, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Psychology

To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson

A conversation with Convoy’s Chad Sanderson about Experimentation

Posted byrsadmin3000October 29, 2020June 10, 2022Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Culture, Experiment, Featured, Interview

Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu

Photo of Summer

A conversation with integrate.ai’s Summer Hu about Experimentation

Posted byRommil SantiagoOctober 26, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, AI, Experiment, Machine Learning, Statistics

The how, what, and why of copy testing with Green Light Copy’s Eden Bidani

A conversation with Green Light Copy’s Eden Bidani about Experimentation

Posted byRommil SantiagoOctober 13, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Copywriting, Experiment, Interview

TechTarget’s Renee Thompson on how to effectively test on B2B customer properties

Renee Thompson

A conversation with TechTarget’s Renee Thompson about experimentation

Posted byRommil SantiagoSeptember 30, 2020February 12, 2021Posted inInterviews with ExperimentersTags:B2B, Conversion Optimization, Experiment, Interview

Designing an Experimentation strategy that supports product-development with Widerfunnel’s Zharina Pelea

Zharina Pelea

A conversation with Widerfunnel’s Zharina Pelea

Posted byRommil SantiagoSeptember 23, 2020February 12, 2021Posted inInterviews with Experimenters, Product ManagementTags:Agency, Experiment, Interview, Strategy

Exploring the world’s cultures of Experimentation with Collin Tate Crowell

Collin Tate Crowell

A conversation with GO Group Digital’s Collin Tate Crowell about Experimentation

Posted byRommil SantiagoSeptember 16, 2020February 5, 2021Posted inThe Cultures of ExperimentationTags:Conversion Optimization, Culture, Experiment, Interview

Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund

Melanie Kyrklund

A Conversation with Specsavers’ Melanie Kyrklund about Experimentation

Posted byRommil SantiagoSeptember 12, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Culture, Experiment

Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario

Kay del Rosario

A Conversation with Love Letter Emails’ Kay del Rosario about Experimentation

Posted byRommil SantiagoSeptember 7, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Copywriting, Experiment, Freelancing

Highlighting the need to promote diversity in the CRO industry with Scribe Media’s Michelle Mosher

Media’s Michelle Mosher

A Conversation with Scribe Media’s Michelle Mosher about Experimentation

Posted byRommil SantiagoSeptember 2, 2020March 9, 2021Posted inInterviews with ExperimentersTags:Culture, Diversity, Experiment, Featured

Experimentation strategy with Accenture’s Geetu Mehta: Development and getting buy-in

Geetu Mehta

A Conversation with Accenture’s Geetu Mehta about Experimentation

Posted byRommil SantiagoAugust 29, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Accenture, Agency, Consulting, Conversion Optimization, Experiment

Concrete tips from CRO veteran Nermin Canik

Nermin Canik

A Conversation with Nermin Canik about Experimentation

Posted byRommil SantiagoAugust 25, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Strategy

CXL’s Gertrud Vahtra explains how to develop and prioritize hypotheses

A Conversation with CXL’s Gertrud Vahtra about Experimentation

Posted byRommil SantiagoAugust 20, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Analytics, Conversion Optimization, Cxl Institute, Experiment

Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf

Talia Wolf

A Conversation with Getuplift’s Talia Wolf about Experimentation

Posted byRommil SantiagoAugust 16, 2020February 12, 2021Posted inGrowth, Interviews with Experimenters, MarketingTags:Agency, Conversion Optimization, Experiment

Nancy Kawatra on delivering value for the long-run

Nancy Kawatra

A Conversation with One & Body’s Nancy Kawatra about Experimentation

Posted byRommil SantiagoAugust 9, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Customer Experience, Experiment, Interview

Hatice Kaya: Balancing making clients happy while being true to the process

A Conversation with Invesp’s Hatice Kaya about Experimentation

Posted byRommil SantiagoAugust 2, 2020February 5, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Interview

How Jobber’s Connor Bradley enables multi-channel Experimentation

Connor Bradley

A Conversion with Jobber’s Connor Bradley about Experimentation

Posted byRommil SantiagoJuly 19, 2020February 12, 2021Posted inGrowth, Interviews with ExperimentersTags:Experiment, Interview, Jobber, Testing

Anil Batra on why some companies are data-driven while others are not

Anil Batra

A Conversation with Optizent’s Anil Batra about Experimentation

Posted byRommil SantiagoJuly 14, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Agency, Analytics, Culture, Experiment, Interview

How Intuit’s Mike Loveridge continuously runs experiments without wasting traffic

Mike Loveridge

A Conversation with Intuit’s Mike Loveridge about Experimentation

Posted byRommil SantiagoJuly 7, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversations, Conversion Optimization, Experiment, Interview, Intuit

Photomath’s Jennifer Lui on Experimentation and brand marketing

Jennifer Lui

A Conversation with Photomath’s Jennifer Lui about Experimentation

Posted byRommil SantiagoJune 25, 2020February 12, 2021Posted inGrowth, Interviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Startup

How Henrik Kahra estimates the annual impact of Experiments

Henrik Kahra

A Conversation with Henrik Kahra about Experimentation

Posted byRommil SantiagoJune 20, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Norwegian Cruise Line

Journey Further’s Jonny Longden: Just test the bloody thing

Jonny Longden

A Conversation with Journey Further’s Jonny Longden about Experimentation

Posted byRommil SantiagoJune 15, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Consulting, Culture, Experiment, Interview

Webtrends Optimize’s Matt Smith on handling clients’ most common objections

Matt Smith

A Conversion Conversation with Webtrends Optimize’s Matt Smith

Posted byRommil SantiagoJune 11, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Clients, Experiment, Interview

Raze’s Siobhan Solberg: Going from music to Experimentation

Siobhan Solberg

A Conversion Conversation with Raze’s Siobhan Solberg

Posted byRommil SantiagoJune 6, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Clients, Conversion Optimization, Culture, Experiment

Naoshi Yamauchi on nurturing an Experimentation culture with clients

Naoshi Yamauchi

A Conversion Conversation with DURMC’s Naoshi Yamauchi

Posted byRommil SantiagoJune 1, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Culture, Experiment, Interview

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev

Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev

Posted byRommil SantiagoMay 26, 2020February 7, 2021Posted inInterviews with Experimenters, MarketingTags:Conversion Optimization, Experiment, Interview, Statistics

Conversion Studio’s Tracey Reed on making websites work harder

Tracey Reed

A Conversion Conversation with Conversion Studio’s Tracey Reed

Posted byRommil SantiagoMay 20, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Interview

Kaspersky’s Sumantha Shankaranarayana: Communication is key to overcoming skeptics

Sumantha Shankaranarayana

A Conversion Conversation with Kaspersky’s Sumantha Shankaranarayana

Posted byRommil SantiagoMay 17, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Kaspersky, Quotes

TUI’s Marianne Stjernvall on staying connected and navigating uncertain times

Marianne Stjernvall

A Conversion Conversation with TUI’s Marianne Stjernvall

Posted byRommil SantiagoMay 12, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Covid 19 Crisis, Experiment, Interview

Informa Market’s Tony Grant on getting people excited about Experimentation

Tony Grant

A Conversion Conversation with Informa Market’s Tony Grant

Posted byRommil SantiagoMay 10, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Consulting, Conversion Optimization, Experiment, Interview

Dentsu Aegis Network’s Ric Riley on delivering value to clients

Ric Riley

A Conversion Conversation with Dentsu Aegis Network’s Ric Riley

Posted byRommil SantiagoMay 5, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Dentsu Aegis Network, Experiment, Interview

Chargebee’s Anirhudh Sridharan on the importance of aligning on goals to Experimentation

Anirhudh Sridharan

A Conversion Conversation with Chargebee’s Anirhudh Sridharan

Posted byRommil SantiagoMay 3, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Chargebee, Conversion Optimization, Experiment, Interview

Salesforce’s Brandon Brackett: Over-communication above all

Brandon Brackett

A Conversion Conversation with Salesforce’s Brandon Brackett

Posted byRommil SantiagoApril 29, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Communication, Experiment, Interview, Quotes, Salesforce

Online Dialogue’s Ton Wesseling shares things to avoid when measuring the impact of a CRO program

Ton Wesseling

A Conversion Conversation with Online Dialogue’s Ton Wesseling

Posted byRommil SantiagoApril 26, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview

Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves

Shiva, Kenya, Chad, Scott, and Jonas

A Panel Conversation on Experimentation Program Goals

Posted byRommil SantiagoApril 22, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Cro, Experiment, Interview

De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture

Marlies Wilms Floet

A Conversion Conversation with De Nieuwe Zaak’s Marlies Wilms Floet

Posted byRommil SantiagoApril 19, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Featured, Interview, Tips

Alexandra Resnick on living and Experimenting during crazy times

Alexandra Resnick

A Conversion Conversation with Discovery’s Alexandra Resnick

Posted byRommil SantiagoApril 16, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Discovery, Experiment, Interview

Microsoft’s Aleksander Fabijan on the Experimentation Growth Model and Scaling Experimentation

Aleksander Fabijan

A Conversion Conversation with Microsoft’s Aleksander Fabijan

Posted byRommil SantiagoApril 13, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Experiment, Interview, Microsoft, Statistics

Launching a world-class Experimentation program and how to spot a healthy Experimentation culture with Journey Further’s Jon Crowder

Jon Crowder

A Conversion Conversation with Journey Further’s Jon Crowder

Posted byRommil SantiagoApril 8, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Interview

Brent Jensen on driving growth through focused experimentation

Brent Jensen

A Conversion Conversation with Brent Jensen

Posted byRommil SantiagoApril 1, 2020February 7, 2021Posted inGrowth, Interviews with ExperimentersTags:Experiment, Interview, Startup

How Conversion’s Stephen Pavlovich convinces clients on Experimentation

Stephen Pavlovich

A Conversion Conversation with Conversion’s Stephen Pavlovich

Posted byRommil SantiagoMarch 25, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Agency, Experiment, Interview

How Indeed’s Abhishek Rathore runs the world’s biggest job site’s Experimentation Program

Abhishek Rathore

A Conversion Conversation with Indeed’s Abhishek Rathore

Posted byRommil SantiagoMarch 17, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Experiment, Indeed, Interview

Vrbo’s John Meakin: A review of Peeking, Post-Hoc Power, and Confidence

John Meakin

A Conversion Conversation with Vrbo’s John Meakin

Posted byRommil SantiagoMarch 13, 2020February 13, 2021Posted inInterviews with ExperimentersTags:Experiment, Interview, Statistics, Vrbo

Vipul Bansal: Experimentation is the right way to be wrong

Vipul Bansal

A Conversion Conversation with VWO’s Vipul Bansal

Posted byRommil SantiagoMarch 11, 2020February 7, 2021Posted inInterviews with Experimenters, ManagementTags:Culture, Experiment, Featured, Interview

How Josh Sookman drives product development through Experimentation

Josh

A Conversion Conversation with Ritual’s Josh Sookman

Posted byRommil SantiagoFebruary 4, 2020February 7, 2021Posted inInterviews with Experimenters, Product ManagementTags:Experiment, Experimentation, Ritual, Toronto

Josh Lobo on leveraging research and experimentation to drive innovation

Josh Lobo

A Conversion Conversation with Stabilo Medical’s Josh Lobo

Posted byRommil SantiagoDecember 12, 2019February 7, 2021Posted inInterviews with ExperimentersTags:Experiment, Prototyping, Research, Startup

Avoid making these common mistakes when running multiple variants

If you aren’t careful you might select a less-than-optimum option

Posted byRommil SantiagoNovember 25, 2019November 9, 2020Posted inMarketing, The Craft of ExperimentationTags:Experiment, Multiple Variant

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