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Category Archives: Marketing

Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf

Talia Wolf

A Conversation with Getuplift’s Talia Wolf about Experimentation

Posted byRommil SantiagoAugust 16, 2020February 12, 2021Posted inGrowth, Interviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Marketing

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev

Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev

Posted byRommil SantiagoMay 26, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Marketing, Statistics

Autodesk’s Heather Voden on scaling marketing through Experimentation

Heather Voden

A Conversion Conversation with Autodesk’s Heather Voden

Posted byRommil SantiagoMarch 27, 2020February 12, 2021Posted inInterviews with ExperimentersTags:Autodesk, Experimentation, Interview, Marketing

Brian David Hall: Sometimes you don’t seek out Experimentation?—?but it seeks you

Brian David Hall

A Conversion Conversation with Command Return Solutions’ Brian David Hall

Posted byRommil SantiagoJanuary 5, 2020February 7, 2021Posted inInterviews with ExperimentersTags:Consulting, Cro, Marketing, Startup

Cloudflare’s Scott Olivares: To get personalization right?—?have good manners and experiment

Scott Olivares

A Conversion Conversation with Cloudflare’s Scott Olivares

Posted byRommil SantiagoDecember 27, 2019February 13, 2021Posted inInterviews with ExperimentersTags:Experimentation, Marketing, Personalization

My Simple Equation of Conversion

A mental framework that helps me approach conversion challenges

Posted byRommil SantiagoNovember 30, 2019November 9, 2020Posted inFrameworksTags:Conversion Optimization, Experimentation, Framework, Marketing

Avoid making these common mistakes when running multiple variants

If you aren’t careful you might select a less-than-optimum option

Posted byRommil SantiagoNovember 25, 2019November 9, 2020Posted inThe Craft of ExperimentationTags:Experiment, Marketing, Multiple Variant

How to shorten your experiment’s flight-time

No one has that kind of time

Posted byRommil SantiagoNovember 23, 2019November 9, 2020Posted inFrameworks, Product ManagementTags:Data, Experimentation, Marketing, UX

Being different beats being the best

Posted byRommil SantiagoAugust 30, 2018November 9, 2020Posted inUncategorizedTags:Branding, Marketing, Positioning

The ROI of brand building

Posted byRommil SantiagoAugust 6, 2018November 17, 2020Posted inGrowthTags:Brand Strategy, Marketing, Marketing Funnels

Product-market fit: The slippery fish

Posted byRommil SantiagoJuly 31, 2018November 9, 2020Posted inGrowth, Product ManagementTags:Marketing, Startup

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