Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and Trisha Utomi

On today’s episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year’s resolutions, and the pros and cons of several experiment prioritization frameworks.

Twilio’s Justin Coons shares what you need to know about SEO Experimentation

Rommil interviews Twilio’s Justin Coons and they talk about: Not only can you run experiments for SEO, but you also should, Which is better, short-form content or long-form content, and What metrics to optimize for when running SEO Experiments

Product Experimentation: Jaya and Siddharth explore how to Experiment during the Product Development Life Cycle

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they’ve leveraged Experiments to generate results.

Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named

A podcast with Gartner’s Shiva Manjunath about Experimentation CR-No: Balancing between optimizing the entire customer journey vs. just the website This week, the CR-No panel of CRO veterans talk about balancing between optimizing the entire customer journey vs just the Read more Point/Counterpoint: Exploring different experiment prioritization frameworks with Marion Ravel, Patrick Buffum and TrishaContinue reading “Podcast: Gartner’s Shiva Manjunath on how Conversion Rate Optimization and Best Practices are terribly named”

Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves

A Panel Conversation on Experimentation Program Goals To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “Don’t call us CROs: A panel with Shiva Manjunath, Kenya Davis, Chad Sanderson, Scott Olivares, and Jonas Alves”

Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research

A Conversion Conversation with Fresh Egg’s Sebastian Larsson To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation withContinue reading “Fresh Egg’s Sebastian Larsson: Experimentation roadmaps begin with research”

Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine

A Conversion Conversation with Chris Stucchio Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie Aguilar on the importance of gaining trust A Conversion Conversation withContinue reading “Learn from Chris Stucchio – the “compulsive gambler” behind VWO’s Bayesian test engine”

TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools

A Conversion Conversation with TELUS Digital’s Leila Sayah Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’sContinue reading “TELUS Digital’s Leila Sayah: Succeeding at Experimentation and Personalization depends on more than just tools”

UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research

A Conversion Conversation with UserConversion’s David Mannheim Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “UserConversion’s David Mannheim on how Experimentation fits in with Analytics and Research”

John Ostrowski: The path to a career in CRO is never straight

A Conversion Conversation with LADDER’s John Ostrowski BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s Claire Yeh about Experimentation Personalization and Experimentation may seem like very unrelated practices — but this can’t be Read more Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika MehraContinue reading “John Ostrowski: The path to a career in CRO is never straight”

Emeline Catherine Dit Cariot: Have Experimentation — will travel

A Conversion Conversation with Tiqets’ Emeline Catherine Dit Cariot Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients AContinue reading “Emeline Catherine Dit Cariot: Have Experimentation — will travel”

Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you

A Conversion Conversation with Command Return Solutions’ Brian David Hall Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen GrowingContinue reading “Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you”