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Tag Archives: Marketing

Focusing on solving problems not changing page elements

Talia Wolf

A Conversation with Getuplift’s Talia Wolf about Experimentation

Posted byRommil SantiagoAugust 16, 2020November 9, 2020Posted inInterviews with ExperimentersTags:Agency, Conversion Optimization, Experiment, Growth, MarketingLeave a comment on Focusing on solving problems not changing page elements

Learn from Experimentation’s statistics leaders

Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev

Posted byRommil SantiagoMay 26, 2020November 23, 2020Posted inInterviews with ExperimentersTags:Conversion Optimization, Experiment, Interview, Marketing, StatisticsLeave a comment on Learn from Experimentation’s statistics leaders

Scaling marketing through Experimentation

Heather Voden

A Conversion Conversation with Autodesk’s Heather Voden

Posted byRommil SantiagoMarch 27, 2020December 1, 2020Posted inInterviews with ExperimentersTags:Autodesk, Experimentation, Interview, MarketingLeave a comment on Scaling marketing through Experimentation

Sometimes you don’t seek out Experimentation — but it seeks you

Brian David Hall

A Conversion Conversation with Command Return Solutions’ Brian David Hall

Posted byRommil SantiagoJanuary 5, 2020November 9, 2020Posted inInterviews with ExperimentersTags:Consulting, Cro, Marketing, StartupLeave a comment on Sometimes you don’t seek out Experimentation — but it seeks you

To get personalization right — have good manners and experiment

Scott Olivares

A Conversion Conversation with Cloudflare’s Scott Olivares

Posted byRommil SantiagoDecember 27, 2019November 9, 2020Posted inInterviews with ExperimentersTags:Experimentation, Marketing, PersonalizationLeave a comment on To get personalization right — have good manners and experiment

My Simple Equation of Conversion

A mental framework that helps me approach conversion challenges

Posted byRommil SantiagoNovember 30, 2019November 9, 2020Posted inFrameworksTags:Conversion Optimization, Experimentation, Framework, MarketingLeave a comment on My Simple Equation of Conversion

Avoid making these common mistakes when running multiple variants

If you aren’t careful you might select a less-than-optimum option

Posted byRommil SantiagoNovember 25, 2019November 9, 2020Posted inThe Craft of ExperimentationTags:Experiment, Marketing, Multiple VariantLeave a comment on Avoid making these common mistakes when running multiple variants

How to shorten your experiment’s flight-time

No one has that kind of time

Posted byRommil SantiagoNovember 23, 2019November 9, 2020Posted inFrameworksTags:Data, Experimentation, Marketing, Product Management, UXLeave a comment on How to shorten your experiment’s flight-time

Being different beats being the best

Posted byRommil SantiagoAugust 30, 2018November 9, 2020Posted inMarketingTags:Branding, Marketing, PositioningLeave a comment on Being different beats being the best

The ROI of brand building

Posted byRommil SantiagoAugust 6, 2018November 17, 2020Posted inMarketingTags:Brand Strategy, Growth, Marketing, Marketing FunnelsLeave a comment on The ROI of brand building

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