Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf

A Conversation with Getuplift’s Talia Wolf about Experimentation Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev If you’re like me, you Read more Autodesk’s Heather Voden on scaling marketing through Experimentation A Conversion Conversation with Autodesk’sContinue reading “Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf”

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev

A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev Exploring the suitability of t-tests for A/B tests involving RPV with integrate.ai’s Summer Hu A conversation with integrate.ai’s Summer Hu about Experimentation I recently had the pleasure of catching up with Summer, one of Read more Circle Media’s Eddie AguilarContinue reading “Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev”

Autodesk’s Heather Voden on scaling marketing through Experimentation

A Conversion Conversation with Autodesk’s Heather Voden Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A PanelContinue reading “Autodesk’s Heather Voden on scaling marketing through Experimentation”

Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you

A Conversion Conversation with Command Return Solutions’ Brian David Hall Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen GrowingContinue reading “Brian David Hall: Sometimes you don’t seek out Experimentation — but it seeks you”

Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment

A Conversion Conversation with Cloudflare’s Scott Olivares Podcast: Munir Al-Dajani on running Experiments on Personalization, Machine Learning, and AI A podcast with Amazon’s Munir Al-Dajani about Experimentation https://open.spotify.com/episode/3ehHhk81ok2WmJg7bfCMhG?si=kxzEwTpaR_S_wTmEvOIe5g Listen on Spotify The following is an auto-generated transcript of the Read more BMO’s Claire Yeh: Experimentation is key to Personalization success A conversation with BMO’s ClaireContinue reading “Cloudflare’s Scott Olivares: To get personalization right — have good manners and experiment”

My Simple Equation of Conversion

A mental framework that helps me approach conversion challenges Focusing on solving problems not changing page elements with Getuplift’s Talia Wolf A Conversation with Getuplift’s Talia Wolf about Experimentation With so many metrics and stats, CRO can quickly become a cold Read more Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi GeorgievContinue reading “My Simple Equation of Conversion”

Avoid making these common mistakes when running multiple variants

If you aren’t careful you might select a less-than-optimum option Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev If you’re like me, you Read more Autodesk’s Heather Voden on scaling marketing through Experimentation A Conversion ConversationContinue reading “Avoid making these common mistakes when running multiple variants”

How to shorten your experiment’s flight-time

No one has that kind of time How Edelman’s Nicola Ambrogio leverages data and experimentation rather than gut feelings to deliver customer-centric products A Conversion Conversation with Edelman’s Nicola Ambrogio I recently chatted with Nicola during one of her business trips to Toronto Read more Franceska Viray: While often overlooked, don’t underestimate the importance of QAContinue reading “How to shorten your experiment’s flight-time”

Being different beats being the best

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev If you’re like me, you Read more Autodesk’s Heather Voden on scaling marketing through Experimentation A Conversion Conversation with Autodesk’s Heather Voden Heather and I go way back.Continue reading “Being different beats being the best”

The ROI of brand building

Learn from Experimentation’s statistics leaders: Chris Stucchio, John Meakin, and Georgi Georgiev A Panel Conversation on A/B Testing Statistics with Chris Stucchio, John Meakin, and Georgi Georgiev If you’re like me, you Read more Autodesk’s Heather Voden on scaling marketing through Experimentation A Conversion Conversation with Autodesk’s Heather Voden Heather and I go way back.Continue reading “The ROI of brand building”

Product-market fit: The slippery fish

Photomath’s Jennifer Lui on Experimentation and brand marketing A Conversation with Photomath’s Jennifer Lui about Experimentation I recently caught up with Jennifer to chat about the importance of Read more Brent Jensen on driving growth through focused experimentation A Conversion Conversation with Brent Jensen Growing a new company is not easy. You haven’t figured outContinue reading “Product-market fit: The slippery fish”