The how, what, and why of copy testing with Green Light Copy’s Eden Bidani

A conversation with Green Light Copy’s Eden Bidani about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success AContinue reading “The how, what, and why of copy testing with Green Light Copy’s Eden Bidani”

Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario

A Conversation with Love Letter Emails’ Kay del Rosario about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more Exploring the suitability of t-tests for A/B tests involvingContinue reading “Words matter: Writing copy that converts with Love Letter Emails’ Kay del Rosario”