Nancy Kawatra on delivering value for the long-run

A Conversation with One & Body’s Nancy Kawatra about Experimentation To build or buy? Solving the classic Experimenter’s dilemma with Convoy’s Chad Sanderson A conversation with Convoy’s Chad Sanderson about Experimentation Those in this space eventually face the question of whether to use Read more BMO’s Claire Yeh: Experimentation is key to Personalization success AContinue reading “Nancy Kawatra on delivering value for the long-run”

McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop

A Conversion Conversation with McAfee’s Claire Fitzpatrick Bithika Mehra on partnering with HiPPOs and leveraging neuromarketing to drive conversion A conversation with Bithika Mehra about Experimentation Despite our best efforts, HiPPOs are key stakeholders that can make or break Read more How Spiralyze’s Sophie D’Souza demonstrates the value of Experimentation to clients A Conversation withContinue reading “McAfee’s Claire Fitzpatrick: Experimentation isn’t something done at the end of a process — it’s part of a continuous customer-obsessed loop”