Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
CROs follow a lot of the same strategies across industries, but some industries like Online Gaming require some special considerations.
When experimenting with our products, we need to find our users but it’s not always that simple! Where do we Read more
This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation.
CROs that work with clients are always looking to be impactful. But in today's remote/hybrid work environments - that's become Read more
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