Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.
Connect with Experimenters from around the world
We’ll highlight our latest members throughout our site, shout them out on LinkedIn, and for those who are interested, include them in an upcoming profile feature on our site.
Related posts:
How Henrik Kahra estimates the annual impact of Experiments
De Nieuwe Zaak’s Marlies Wilms Floet shares 10 tips on how to nurture an Experimentation Culture
ConvertCart's Shaivi Sahay on figuring out what to test first
Evolved Search's Simon Clark talks about the importance of UX and his thoughts about Google Optimize
Latest posts by Rommil Santiago (see all)
- Don’t rely on macro goals with Gursimran (Simar) Gujral - July 26, 2024
- Navigating Experimentation at Startups with Avishek Basu Mallick - July 18, 2024
- People are the biggest challenge featuring Michael St Laurent - July 13, 2024